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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. BRC's intangible assets for the quarter that ended in Jun. 2026 was $0.3 Mil.
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
BRC Intangible Assets Related Terms
BRC Intangible Assets Historical Data
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The historical data trend for BRC's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
BRC (BRCC) has a Intangible Assets of $0.3 Mil as of Jun. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on BRC and its competitors.
Is BRC's Intangible Assets too high?
BRC's current Intangible Assets is $0.3 Mil. Overall, BRC has a GF Score™ of 63/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does BRC's Intangible Assets compare to BFNH and UMEW?
BRC's Intangible Assets of $0.3 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Consumer Packaged Goods company?
A good Intangible Assets depends on the Consumer Packaged Goods industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on BRC and its competitors. BRC's current Intangible Assets is $0.3 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BRC stock overvalued right now?
Based on GuruFocus' analysis, BRC (BRCC) is currently considered Significantly Undervalued. The stock's GF Value™ is $16.06, compared to a current price of $8.59 — trading 46.5% below its estimated fair value. The current Intangible Assets is $0.3 Mil. BRC's overall GF Score™ is 63/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For BRC (BRCC), the current Intangible Assets is $0.3 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is BRC (BRCC) Overvalued in 2026?
Based on GuruFocus' analysis, BRC stock appears to be undervalued.
The current stock price of $8.59 is trading 46.5% below its estimated GF Value™ of $16.06.
GuruFocus considers BRC to be Significantly Undervalued.
Key valuation signals for BRCC:
Intangible Assets: $0.3 Mil
GF Value™: $16.06 vs. price of $8.59 (46.5% below fair value)
No single metric tells the full story. See the BRCC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
BRC Inc is a veteran-controlled company that serves premium coffee, content, and merchandise to active military, veterans, and first responders. It is committed to producing great coffee that consumers love, and high-quality merchandise that enables its community to showcase its brand. Its omnichannel distribution has three components: Direct to Consumer channel includes its e-commerce business, through which consumers order products online and products are shipped to them, Its wholesale channel includes products sold to an intermediary such as convenience, grocery, drug, and mass merchandise stores, who in turn sell those products to consumers, and Outpost channel includes revenue from its Company-operated and franchised Black Rifle Coffee retail coffee shop locations.
63GF Score
Get the complete analysis for BRCC
Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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