BRC (BRCC) Cyclically Adjusted PS Ratio: (As of Aug. 23, 2026)

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Director of Data and Quant Analytics at GuruFocus
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BRCC BRC Inc BRCC
68 GF Score
Price $8.80
GF Value $16.08
Valuation Significantly Undervalued
! 3 Warning Signs
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What is BRC Cyclically Adjusted PS Ratio?

BRC does not have a history long enough to calculate Cyclically Adjusted Revenue per Share. Therefore GuruFocus does not calculate Cyclically Adjusted PS Ratio for this company.

Shiller PE for Stocks: The True Measure of Stock Valuation


BRC  (NYSE:BRCC) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


BRC Cyclically Adjusted PS Ratio Related Terms


BRC Cyclically Adjusted PS Ratio Historical Data

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The historical data trend for BRC's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

BRC Cyclically Adjusted PS Ratio Chart

BRC Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial 0.00 0.00 0.00 0.00 0.00

BRC Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

BRCC vs UMEW, FTLF, GWLL: Cyclically Adjusted PS Ratio Comparison

For the Packaged Foods subindustry, BRC's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


BRC Cyclically Adjusted PS Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, BRC's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where BRC's Cyclically Adjusted PS Ratio falls into.


BRCC
68GF Score
BRC Inc BRCC
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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BRC Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

BRC does not have a history long enough to calculate Cyclically Adjusted Revenue per Share. Therefore GuruFocus does not calculate Cyclically Adjusted PS Ratio for this company.

Is BRC (BRCC) Overvalued in 2026?

Based on GuruFocus' analysis, BRC stock appears to be undervalued. The current stock price of $8.80 is trading 45.3% below its estimated GF Value™ of $16.08. GuruFocus considers BRC to be Significantly Undervalued.

Key valuation signals for BRCC:

  • Cyclically Adjusted PS Ratio:
  • GF Value™: $16.08 vs. price of $8.80 (45.3% below fair value)
  • GF Score™: 68/100 with 3 warning signs

No single metric tells the full story. See the BRCC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


BRC Business Description

Address 3131 West 2210 South, Suite C, West Valley City, UT, USA, 84119
BRC Inc is a veteran-controlled company that serves premium coffee, content, and merchandise to active military, veterans, and first responders. It is committed to producing great coffee that consumers love, and high-quality merchandise that enables its community to showcase its brand. Its omnichannel distribution has three components: Direct to Consumer channel includes its e-commerce business, through which consumers order products online and products are shipped to them, Its wholesale channel includes products sold to an intermediary such as convenience, grocery, drug, and mass merchandise stores, who in turn sell those products to consumers, and Outpost channel includes revenue from its Company-operated and franchised Black Rifle Coffee retail coffee shop locations.
68GF Score

Get the complete analysis for BRCC

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$8.80
Price
$16.08
GF Value