ASOSCHIX:ASCL -1.50%55 Buyback Yield % is 0.00 as of Jun. 29, 2026. GuruFocus rates CHIX:ASCL with a GF Score™ of 55/100 and a GF Value™ of £2.43 (Modestly Overvalued). The stock has 6 warning signs investors should review. Among 411 Retail - Cyclical companies, ASOS ranks worse than 243308.76% on this metric.
Buyback yield is the net repurchase of shares outstanding over the market capital of the company. It is a measure of shareholder return.
The historical data trend for ASOS's Buyback Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:ASCL vs AMZN, BABA, PDD: Buyback Yield % Comparison
For the Internet Retail subindustry, ASOS's Buyback Yield %, along with its competitors' market caps and Buyback Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ASOS Buyback Yield % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, ASOS's Buyback Yield % distribution charts can be found below:
* The bar in red indicates where ASOS's Buyback Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASOS (CHIX:ASCL) has a Buyback Yield % of 0.00 as of Jun. 29, 2026. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on ASOS and its competitors. According to the industry distribution chart, ASOS ranks #999999 out of 411 companies in the Retail - Cyclical industry.
Is ASOS's Buyback Yield % too high?
ASOS's current Buyback Yield % is 0.00. Based on the distribution chart, ASOS ranks #999999 out of 411 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, ASOS has a GF Score™ of 55/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ASOS's Buyback Yield % compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, ASOS ranks #999999 out of 411 companies for Buyback Yield %. This places ASOS in the lower half of its industry. The industry median Buyback Yield % is 0.13. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Buyback Yield % for a Retail - Cyclical company?
The median Buyback Yield % among Retail - Cyclical companies is 0.13, based on 411 companies in the industry. Companies in the top quartile (top 25%) have a Buyback Yield % significantly above this median, while those in the bottom quartile fall well below. However, Buyback Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Buyback Yield % mean?
A high Buyback Yield % can signal that a stock is expensive relative to its fundamentals. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on ASOS and its competitors. For the Retail - Cyclical industry, the median Buyback Yield % is 0.13 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ASOS's current Buyback Yield % is 0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ASOS stock overvalued right now?
Based on GuruFocus' analysis, ASOS (CHIX:ASCL) is currently considered Modestly Overvalued. The stock's GF Value™ is £2.43, compared to a current price of £2.96 — trading 21.8% above its estimated fair value. The current Buyback Yield % is 0.00. ASOS's overall GF Score™ is 55/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Buyback Yield % calculated?
Buyback Yield % is calculated from a company's financial statements. For ASOS (CHIX:ASCL), the current Buyback Yield % is 0.00 as of Jun. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ASOS (CHIX:ASCL) Overvalued in 2026?
Based on GuruFocus' analysis, ASOS stock appears to be overvalued.
The current stock price of £2.96 is trading 21.8% above its estimated GF Value™ of £2.43.
GuruFocus considers ASOS to be Modestly Overvalued.
Key valuation signals for CHIX:ASCL:
Buyback Yield %: 0.00
GF Value™: £2.43 vs. price of £2.96 (21.8% above fair value)
No single metric tells the full story. See the CHIX:ASCL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.
55GF Score
Get the complete analysis for CHIX:ASCL
Buyback Yield % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
CHIX:ASCL has been successfully added to your 
