ASOSCHIX:ASCL +8.56%58 10-Year RORE % is 54.99 as of Feb. 2026. GuruFocus rates CHIX:ASCL with a GF Score™ of 58/100 and a GF Value™ of £2.39 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 703 Retail - Cyclical companies, ASOS ranks better than 89.47% on this metric.
Return on Retained Earnings (RORE) is an indicator of a company's growth potential, it shows how much a company earns by reinvesting its retained earnings, i.e. profits after dividend payments.
ASOS's 10-Year RORE % for the quarter that ended in Feb. 2026 was 54.99%.
The industry rank for ASOS's 10-Year RORE % or its related term are showing as below:
CHIX:ASCl's 10-Year RORE % is ranked better than 89.47% of 703
companies
in the Retail - Cyclical industry
Industry Median: 6.56
vs CHIX:ASCl: 54.99
ASOS (CHIX:ASCl) 10-Year RORE % Explanation
Return on Retained Earnings (RORE) is important to investors because it reveals a company's efficiency and growth potential. A higher RORE indicates a higher return. A high RORE indicates that the company should reinvest profits into the business. A lower RORE suggests that the company should distribute profits to shareholders by paying out dividends, since those dollars aren't generating much additional growth for the company.
There are a several different ways to arrive at the Return on Retained Earnings. The simplest way to calculate it is by using published information on Earnings per Share (EPS) and Dividend per Share (DPS) over a selected period. Here, 10-year period is chosen.
Be Aware
Please keep in mind that the RORE is relative to the nature of the business and its competitors. If another company in the same sector is producing a lower return on retained earnings, it doesn’t necessarily mean it’s a bad investment. It may just suggest the company is older and no longer in a high growth stage. At such a stage in the business cycle, it would be expected to see a lower RORE and higher dividend payout.
ASOS 10-Year RORE % Related Terms
ASOS 10-Year RORE % Historical Data
* Premium members only.
The historical data trend for ASOS's 10-Year RORE % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:ASCL vs AMZN, BABA, PDD: 10-Year RORE % Comparison
For the Internet Retail subindustry, ASOS's 10-Year RORE %, along with its competitors' market caps and 10-Year RORE % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ASOS 10-Year RORE % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, ASOS's 10-Year RORE % distribution charts can be found below:
* The bar in red indicates where ASOS's 10-Year RORE % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of 10-Year RORE %, the most recent and first period EPS (Diluted) is the trailing twelve months (TTM) data ended in Feb. 2026 and 10-year before.
ASOS (CHIX:ASCL) has a 10-Year RORE % of 54.99 as of Feb. 2026. 10-Year RORE % shows how much a company earns by reinvesting its retained earnings in 10-year. View historical data on ASOS and its competitors. According to the industry distribution chart, ASOS ranks #74 out of 703 companies in the Retail - Cyclical industry, placing it in the top 10.5%.
Is ASOS's 10-Year RORE % too high?
ASOS's current 10-Year RORE % is 54.99. The Retail - Cyclical industry median 10-Year RORE % is 6.56. ASOS's value of 54.99 is 738.3% above this industry median. Based on the distribution chart, ASOS ranks #74 out of 703 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, ASOS has a GF Score™ of 58/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ASOS's 10-Year RORE % compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, ASOS ranks #74 out of 703 companies for 10-Year RORE %. This places ASOS in the top 11% of its industry — outperforming the majority of peers. The industry median 10-Year RORE % is 6.56. ASOS's value of 54.99 is 738.3% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 10-Year RORE % for a Retail - Cyclical company?
The median 10-Year RORE % among Retail - Cyclical companies is 6.56, based on 703 companies in the industry. Companies in the top quartile (top 25%) have a 10-Year RORE % significantly above this median, while those in the bottom quartile fall well below. However, 10-Year RORE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ASOS's current 10-Year RORE % of 54.99 is 738.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 10-Year RORE % mean?
A high 10-Year RORE % can signal that a stock is expensive relative to its fundamentals. 10-Year RORE % shows how much a company earns by reinvesting its retained earnings in 10-year. View historical data on ASOS and its competitors. For the Retail - Cyclical industry, the median 10-Year RORE % is 6.56 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ASOS's current 10-Year RORE % is 54.99. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ASOS stock overvalued right now?
Based on GuruFocus' analysis, ASOS (CHIX:ASCL) is currently considered Significantly Overvalued. The stock's GF Value™ is £2.39, compared to a current price of £3.17 — trading 32.6% above its estimated fair value. The current 10-Year RORE % is 54.99 and 738.3% above the Retail - Cyclical industry median of 6.56. ASOS's overall GF Score™ is 58/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 10-Year RORE % calculated?
10-Year RORE % is calculated from a company's financial statements. For ASOS (CHIX:ASCL), the current 10-Year RORE % is 54.99 as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ASOS (CHIX:ASCL) Overvalued in 2026?
Based on GuruFocus' analysis, ASOS stock appears to be overvalued.
The current stock price of £3.17 is trading 32.6% above its estimated GF Value™ of £2.39.
GuruFocus considers ASOS to be Significantly Overvalued.
Key valuation signals for CHIX:ASCL:
10-Year RORE %: 54.99
GF Value™: £2.39 vs. price of £3.17 (32.6% above fair value)
Industry Position: 738.3% above the Retail - Cyclical median (#74 of 703)
No single metric tells the full story. See the CHIX:ASCL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.
58GF Score
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