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ASOSCHIX:ASCL +1.68%55 EV-to-EBIT is -9.63 as of Jul. 14, 2026. GuruFocus rates CHIX:ASCL with a GF Score™ of 55/100 and a GF Value™ of £2.38 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 868 Retail - Cyclical companies, ASOS ranks worse than 115207.26% on this metric.
EV-to-EBIT is calculated as Enterprise Value divided by its EBIT. As of today, ASOS's Enterprise Value is £963 Mil.
ASOS's EBIT for the trailing twelve months (TTM) ended in Feb. 2026 was £-100 Mil. Therefore, ASOS's EV-to-EBIT for today is -9.63.
The historical rank and industry rank for ASOS's EV-to-EBIT or its related term are showing as below:
CHIX:ASCl'
s EV-to-EBIT Range Over the Past 10 Years
Min: -167.76 Med: 19.71 Max: 121.25
Current: -9.63
During the past 13 years, the highest EV-to-EBIT of ASOS was 121.25. The lowest was -167.76. And the median was 19.71.
CHIX:ASCl's EV-to-EBIT is ranked worse than 100% of 868
companies
in the Retail - Cyclical industry
Industry Median: 13.415
vs CHIX:ASCl: -9.63
This is a more accurate valuation of companies' operation because it considers the debt and cash on its balance sheet, and non-operating items such as interest payment, tax, and one-time items are not included in the Operating Income.
ASOS's Enterprise Value for the quarter that ended in Feb. 2026 was £869 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. ASOS's EBIT for the trailing twelve months (TTM) ended in Feb. 2026 was £-100 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASOS EV-to-EBIT Related Terms
ASOS EV-to-EBIT Historical Data
* Premium members only.
The historical data trend for ASOS's EV-to-EBIT can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:ASCL vs AMZN, BABA, PDD: EV-to-EBIT Comparison
For the Internet Retail subindustry, ASOS's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ASOS EV-to-EBIT vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, ASOS's EV-to-EBIT distribution charts can be found below:
* The bar in red indicates where ASOS's EV-to-EBIT falls into.
ASOS's current Enterprise Value is £963 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. ASOS's EBIT for the trailing twelve months (TTM) ended in Feb. 2026 was £-100 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASOS (CHIX:ASCL) has a EV-to-EBIT of -9.63 as of Jul. 14, 2026. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on ASOS and its competitors. According to the industry distribution chart, ASOS ranks #999999 out of 868 companies in the Retail - Cyclical industry.
Is ASOS's EV-to-EBIT too high?
ASOS's current EV-to-EBIT is -9.63. Based on the distribution chart, ASOS ranks #999999 out of 868 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, ASOS has a GF Score™ of 55/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ASOS's EV-to-EBIT compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, ASOS ranks #999999 out of 868 companies for EV-to-EBIT. This places ASOS in the lower half of its industry. The industry median EV-to-EBIT is 13.42. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBIT for a Retail - Cyclical company?
The median EV-to-EBIT among Retail - Cyclical companies is 13.42, based on 868 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBIT significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBIT mean?
A high EV-to-EBIT can signal that a stock is expensive relative to its fundamentals. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on ASOS and its competitors. For the Retail - Cyclical industry, the median EV-to-EBIT is 13.42 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ASOS's current EV-to-EBIT is -9.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ASOS stock overvalued right now?
Based on GuruFocus' analysis, ASOS (CHIX:ASCL) is currently considered Significantly Overvalued. The stock's GF Value™ is £2.38, compared to a current price of £3.63 — trading 52.3% above its estimated fair value. The current EV-to-EBIT is -9.63. ASOS's overall GF Score™ is 55/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBIT calculated?
EV-to-EBIT is calculated from a company's financial statements. For ASOS (CHIX:ASCL), the current EV-to-EBIT is -9.63 as of Jul. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ASOS (CHIX:ASCL) Overvalued in 2026?
Based on GuruFocus' analysis, ASOS stock appears to be overvalued.
The current stock price of £3.63 is trading 52.3% above its estimated GF Value™ of £2.38.
GuruFocus considers ASOS to be Significantly Overvalued.
Key valuation signals for CHIX:ASCL:
EV-to-EBIT: -9.63
GF Value™: £2.38 vs. price of £3.63 (52.3% above fair value)
No single metric tells the full story. See the CHIX:ASCL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.
55GF Score
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