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ASOS's gross profit for the
six
months ended in Feb. 2026 was £543 Mil. ASOS's gross profit for the trailing twelve months (TTM) ended in Feb. 2026 was £1,123 Mil.
Gross Margin % is calculated as gross profit divided by its revenue. ASOS's gross profit for the
six
months ended in Feb. 2026 was £543 Mil. ASOS's Revenue for the
six
months ended in Feb. 2026 was £1,116 Mil. Therefore, ASOS's Gross Margin % for the quarter that ended in Feb. 2026 was 48.65%.
ASOS had a gross margin of 48.65% for the quarter that ended in Feb. 2026 => Durable competitive advantage
During the past 13 years, the highestGross Margin % of ASOS was 51.18%. The lowest was 40.01%. And the median was 47.26%.
Warning Sign:
ASOS PLC gross margin has been in long-term decline. The average rate of decline per year is -1.4%.
ASOS (CHIX:ASCl) Gross Profit Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
ASOS had a gross margin of 48.65% for the quarter that ended in Feb. 2026 => Durable competitive advantage
ASOS Gross Profit Related Terms
ASOS Gross Profit Historical Data
* Premium members only.
The historical data trend for ASOS's Gross Profit can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:ASCL vs AMZN, BABA, PDD: Gross Profit Comparison
For the Internet Retail subindustry, ASOS's Gross Profit, along with its competitors' market caps and Gross Profit data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ASOS Gross Profit vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, ASOS's Gross Profit distribution charts can be found below:
* The bar in red indicates where ASOS's Gross Profit falls into.
Gross Profit for the trailing twelve months (TTM) ended in Feb. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was £1,123 Mil.
Gross Profit is the numerator in the calculation of Gross Margin.
ASOS's Gross Margin % for the quarter that ended in Feb. 2026 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
ASOS (CHIX:ASCL) has a Gross Profit of £1,123 Mil as of Feb. 2026. Gross Profit equals net sales less total cost of goods sold. View historical data on ASOS and its competitors.
Is ASOS's Gross Profit too high?
ASOS's current Gross Profit is £1,123 Mil. Overall, ASOS has a GF Score™ of 50/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ASOS's Gross Profit compare to AMZN and BABA?
ASOS's Gross Profit of £1,123 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Profit for a Retail - Cyclical company?
A good Gross Profit depends on the Retail - Cyclical industry context. However, Gross Profit should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Profit mean?
A high Gross Profit can signal that a stock is expensive relative to its fundamentals. Gross Profit equals net sales less total cost of goods sold. View historical data on ASOS and its competitors. ASOS's current Gross Profit is £1,123 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ASOS stock overvalued right now?
Based on GuruFocus' analysis, ASOS (CHIX:ASCL) is currently considered Significantly Overvalued. The stock's GF Value™ is £2.38, compared to a current price of £3.46 — trading 45.2% above its estimated fair value. The current Gross Profit is £1,123 Mil. ASOS's overall GF Score™ is 50/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Profit calculated?
Gross Profit is calculated from a company's financial statements. For ASOS (CHIX:ASCL), the current Gross Profit is £1,123 Mil as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ASOS (CHIX:ASCL) Overvalued in 2026?
Based on GuruFocus' analysis, ASOS stock appears to be overvalued.
The current stock price of £3.46 is trading 45.2% above its estimated GF Value™ of £2.38.
GuruFocus considers ASOS to be Significantly Overvalued.
Key valuation signals for CHIX:ASCL:
Gross Profit: £1,123 Mil
GF Value™: £2.38 vs. price of £3.46 (45.2% above fair value)
No single metric tells the full story. See the CHIX:ASCL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.
50GF Score
Get the complete analysis for CHIX:ASCL
Gross Profit is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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