ASOSCHIX:ASCL -1.50%54 Days Inventory is 123.01 as of Feb. 2026, which is 3% above its 10-year median of 118.87. GuruFocus rates CHIX:ASCL with a GF Score™ of 54/100 and a GF Value™ of £2.43 (Modestly Overvalued). The stock has 6 warning signs investors should review. Among 1,091 Retail - Cyclical companies, ASOS ranks worse than 57.38% on this metric.
Days Inventory is also known as Days Sales of Inventory (DSI). ASOS's Average Total Inventories for the
six
months ended in Feb. 2026 was £386 Mil. ASOS's Cost of Goods Sold for the
six
months ended in Feb. 2026 was £573 Mil.
Hence, ASOS's Days Inventory for the
six
months ended in Feb. 2026 was 123.01.
The historical rank and industry rank for ASOS's Days Inventory or its related term are showing as below:
CHIX:ASCl'
s Days Inventory Range Over the Past 10 Years
Min: 109.84 Med: 118.87 Max: 161.19
Current: 123.01
During the past 13 years, ASOS's highest Days Inventory was 161.19. The lowest was 109.84. And the median was 118.87.
CHIX:ASCl's Days Inventory is ranked worse than 57.38% of 1091
companies
in the Retail - Cyclical industry
Industry Median: 104.83
vs CHIX:ASCl: 123.01
ASOS's Days Inventory
increased
from Feb. 2025 (119.31) to Feb. 2026 (123.01).
It might indicate that ASOS's sales slowed down.
Inventory Turnover measures how fast the company turns over its inventory within a year.
ASOS's Inventory Turnover for the
six
months ended in Feb. 2026 was 1.48.
Inventory-to-Revenue determines the ability of a company to manage their inventory levels. It measures the percentage of Inventories the company currently has on hand to support the current amount of Revenue.
ASOS's Inventory-to-Revenue for the
six
months ended in Feb. 2026 was 0.35.
ASOS (CHIX:ASCl) Days Inventory Explanation
Days Inventory indicates the liquidity of the inventory. Generally, a lower Days Inventory is preferred as it indicates a shorter duration to clear off the inventory. An increase of the ratio may indicate the company's sales slowed. Similar ratios related to Days Inventory are:
1. Inventory Turnover measures how fast the company turns over its inventory within a year.
ASOS's Inventory Turnover for the
six
months ended in Feb. 2026 is calculated as
2. Inventory-to-Revenue determines the ability of a company to manage their inventory levels. It measures the percentage of Inventories the company currently has on hand to support the current amount of Revenue.
ASOS's Inventory to Revenue for the
six
months ended in Feb. 2026 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
A lot of business are seasonable. It makes more sense to compare Days Inventory from the same period in the previous year instead of from the previous quarter.
ASOS Days Inventory Related Terms
ASOS Days Inventory Historical Data
* Premium members only.
The historical data trend for ASOS's Days Inventory can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:ASCL vs AMZN, BABA, PDD: Days Inventory Comparison
For the Internet Retail subindustry, ASOS's Days Inventory, along with its competitors' market caps and Days Inventory data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ASOS Days Inventory vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, ASOS's Days Inventory distribution charts can be found below:
* The bar in red indicates where ASOS's Days Inventory falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASOS (CHIX:ASCL) has a Days Inventory of 123.01 as of Feb. 2026. Days inventory represents the average amount of days a company holds inventory before selling it. View historical data on ASOS and its competitors. This is near median its historical median of 118.87. Over the past decade, ASOS's Days Inventory has ranged from 109.84 to 161.19. According to the industry distribution chart, ASOS ranks #626 out of 1091 companies in the Retail - Cyclical industry, placing it in the top 57.4%.
Is ASOS's Days Inventory too high?
ASOS's current Days Inventory of 123.01 is near median its 10-year median of 118.87. Over the past 10 years, this metric has ranged from a low of 109.84 to a high of 161.19. The Retail - Cyclical industry median Days Inventory is 104.83. ASOS's value of 123.01 is 17.3% above this industry median. Based on the distribution chart, ASOS ranks #626 out of 1091 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, ASOS has a GF Score™ of 54/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ASOS's Days Inventory compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, ASOS ranks #626 out of 1091 companies for Days Inventory. This places ASOS in the lower half of its industry. The industry median Days Inventory is 104.83. ASOS's value of 123.01 is 17.3% above this benchmark. Historically, ASOS's own Days Inventory has ranged from 109.84 to 161.19 over the past decade. While the company's 10-year median is 118.87 vs. the industry median of 104.83, ASOS has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Days Inventory for a Retail - Cyclical company?
The median Days Inventory among Retail - Cyclical companies is 104.83, based on 1,091 companies in the industry. Companies in the top quartile (top 25%) have a Days Inventory significantly above this median, while those in the bottom quartile fall well below. However, Days Inventory should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ASOS's current Days Inventory of 123.01 is 17.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Days Inventory mean?
A high Days Inventory can signal that a stock is expensive relative to its fundamentals. Days inventory represents the average amount of days a company holds inventory before selling it. View historical data on ASOS and its competitors. For the Retail - Cyclical industry, the median Days Inventory is 104.83 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ASOS's current Days Inventory is 123.01, which is near median its own 10-year median of 118.87. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ASOS stock overvalued right now?
Based on GuruFocus' analysis, ASOS (CHIX:ASCL) is currently considered Modestly Overvalued. The stock's GF Value™ is £2.43, compared to a current price of £2.96 — trading 21.8% above its estimated fair value. The current Days Inventory is 123.01, which is near median its 10-year median of 118.87 and 17.3% above the Retail - Cyclical industry median of 104.83. ASOS's overall GF Score™ is 54/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Days Inventory calculated?
Days Inventory is calculated from a company's financial statements. For ASOS (CHIX:ASCL), the current Days Inventory is 123.01 as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ASOS (CHIX:ASCL) Overvalued in 2026?
Based on GuruFocus' analysis, ASOS stock appears to be overvalued.
The current stock price of £2.96 is trading 21.8% above its estimated GF Value™ of £2.43.
GuruFocus considers ASOS to be Modestly Overvalued.
Key valuation signals for CHIX:ASCL:
Days Inventory: 123.01 (near median its 10-year median of 118.87)
GF Value™: £2.43 vs. price of £2.96 (21.8% above fair value)
Industry Position: 17.3% above the Retail - Cyclical median (#626 of 1091)
No single metric tells the full story. See the CHIX:ASCL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.
54GF Score
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