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ASOSCHIX:ASCL -4.44%50 EV-to-OCF is 5.74 as of Jul. 20, 2026, which is 71% below its 10-year median of 19.90. GuruFocus rates CHIX:ASCL with a GF Score™ of 50/100 and a GF Value™ of £2.38 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 1,131 Retail - Cyclical companies, ASOS ranks better than 56.5% on this metric.
EV-to-OCF is calculated as enterprise value divided by its cash flow from operations. As of today, ASOS's Enterprise Value is £942 Mil.
ASOS's Cash Flow from Operations for the trailing twelve months (TTM) ended in Feb. 2026 was £164 Mil. Therefore, ASOS's EV-to-OCF for today is 5.74.
The historical rank and industry rank for ASOS's EV-to-OCF or its related term are showing as below:
CHIX:ASCl'
s EV-to-OCF Range Over the Past 10 Years
Min: -12.4 Med: 19.9 Max: 68.27
Current: 5.74
During the past 13 years, the highest EV-to-OCF of ASOS was 68.27. The lowest was -12.40. And the median was 19.90.
CHIX:ASCl's EV-to-OCF is ranked better than 56.5% of 1131
companies
in the Retail - Cyclical industry
Industry Median: 7.06
vs CHIX:ASCl: 5.74
EV-to-OCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
As of today (2026-07-20), ASOS's stock price is £3.445.
ASOS's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Feb. 2026 was £-1.932. Therefore, ASOS's PE Ratio (TTM) for today is At Loss.
ASOS (CHIX:ASCl) EV-to-OCF Explanation
EV-to-OCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
ASOS's share price for today is £3.445.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. ASOS's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Feb. 2026 was £-1.932.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Cash Flow from Operations is an important financial metric because it represents the cash generated from operating activities at a company's disposal. Companies with a low EV-to-OCF ratio, combined with a strong balance sheet are generally considered as undervalued.
ASOS EV-to-OCF Related Terms
ASOS EV-to-OCF Historical Data
* Premium members only.
The historical data trend for ASOS's EV-to-OCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:ASCL vs AMZN, BABA, PDD: EV-to-OCF Comparison
For the Internet Retail subindustry, ASOS's EV-to-OCF, along with its competitors' market caps and EV-to-OCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ASOS EV-to-OCF vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, ASOS's EV-to-OCF distribution charts can be found below:
* The bar in red indicates where ASOS's EV-to-OCF falls into.
ASOS's current Enterprise Value is £942 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. ASOS's Cash Flow from Operations for the trailing twelve months (TTM) ended in Feb. 2026 was £164 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASOS (CHIX:ASCL) has a EV-to-OCF of 5.74 as of Jul. 20, 2026. This is 71% below median its historical median of 19.90. According to the industry distribution chart, ASOS ranks #492 out of 1131 companies in the Retail - Cyclical industry, placing it in the top 43.5%.
Is ASOS's EV-to-OCF too high?
ASOS's current EV-to-OCF of 5.74 is 71% below median its 10-year median of 19.90. The Retail - Cyclical industry median EV-to-OCF is 7.06. ASOS's value of 5.74 is 18.7% below this industry median. Based on the distribution chart, ASOS ranks #492 out of 1131 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, ASOS has a GF Score™ of 50/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ASOS's EV-to-OCF compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, ASOS ranks #492 out of 1131 companies for EV-to-OCF. This puts ASOS in the upper half of its industry. The industry median EV-to-OCF is 7.06. ASOS's value of 5.74 is 18.7% below this benchmark. While the company's 10-year median is 19.90 vs. the industry median of 7.06, ASOS has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-OCF for a Retail - Cyclical company?
The median EV-to-OCF among Retail - Cyclical companies is 7.06, based on 1,131 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-OCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-OCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ASOS's current EV-to-OCF of 5.74 is 18.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-OCF mean?
A high EV-to-OCF can signal that a stock is expensive relative to its fundamentals. For the Retail - Cyclical industry, the median EV-to-OCF is 7.06 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ASOS's current EV-to-OCF is 5.74, which is 71% below median its own 10-year median of 19.90. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ASOS stock overvalued right now?
Based on GuruFocus' analysis, ASOS (CHIX:ASCL) is currently considered Significantly Overvalued. The stock's GF Value™ is £2.38, compared to a current price of £3.45 — trading 44.7% above its estimated fair value. The current EV-to-OCF is 5.74, which is 71% below median its 10-year median of 19.90 and 18.7% below the Retail - Cyclical industry median of 7.06. ASOS's overall GF Score™ is 50/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-OCF calculated?
EV-to-OCF is calculated from a company's financial statements. For ASOS (CHIX:ASCL), the current EV-to-OCF is 5.74 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ASOS (CHIX:ASCL) Overvalued in 2026?
Based on GuruFocus' analysis, ASOS stock appears to be overvalued.
The current stock price of £3.45 is trading 44.7% above its estimated GF Value™ of £2.38.
GuruFocus considers ASOS to be Significantly Overvalued.
Key valuation signals for CHIX:ASCL:
EV-to-OCF: 5.74 (71% below median its 10-year median of 19.90)
GF Value™: £2.38 vs. price of £3.45 (44.7% above fair value)
Industry Position: 18.7% below the Retail - Cyclical median (#492 of 1131)
No single metric tells the full story. See the CHIX:ASCL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.
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