Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
ASOSCHIX:ASCL -0.69%55 EV-to-EBITDA is 14.83 as of Jul. 15, 2026, which is 23% above its 10-year median of 12.07. GuruFocus rates CHIX:ASCL with a GF Score™ of 55/100 and a GF Value™ of £2.38 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 940 Retail - Cyclical companies, ASOS ranks worse than 73.51% on this metric.
EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, ASOS's enterprise value is £958 Mil.
ASOS's EBITDA for the trailing twelve months (TTM) ended in Feb. 2026 was £65 Mil. Therefore, ASOS's EV-to-EBITDA for today is 14.83.
The historical rank and industry rank for ASOS's EV-to-EBITDA or its related term are showing as below:
CHIX:ASCl'
s EV-to-EBITDA Range Over the Past 10 Years
Min: -20.45 Med: 12.07 Max: 56.14
Current: 14.84
During the past 13 years, the highest EV-to-EBITDA of ASOS was 56.14. The lowest was -20.45. And the median was 12.07.
CHIX:ASCl's EV-to-EBITDA is ranked worse than 73.51% of 940
companies
in the Retail - Cyclical industry
Industry Median: 8.77
vs CHIX:ASCl: 14.84
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.
As of today (2026-07-15), ASOS's stock price is £3.60.
ASOS's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Feb. 2026 was £-1.932. Therefore, ASOS's PE Ratio (TTM) for today is At Loss.
The "classic" EV-to-EBITDA is much better in capturing debt and net cash than the PE Ratio (TTM).
ASOS (CHIX:ASCl) EV-to-EBITDA Explanation
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
ASOS's share price for today is £3.60.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. ASOS's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Feb. 2026 was £-1.932.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).
The historical data trend for ASOS's EV-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:ASCL vs AMZN, BABA, PDD: EV-to-EBITDA Comparison
For the Internet Retail subindustry, ASOS's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ASOS EV-to-EBITDA vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, ASOS's EV-to-EBITDA distribution charts can be found below:
* The bar in red indicates where ASOS's EV-to-EBITDA falls into.
ASOS's current Enterprise Value is £958 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. ASOS's EBITDA for the trailing twelve months (TTM) ended in Feb. 2026 was £65 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASOS (CHIX:ASCL) has a EV-to-EBITDA of 14.83 as of Jul. 15, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on ASOS. This is 23% above median its historical median of 12.07. According to the industry distribution chart, ASOS ranks #691 out of 940 companies in the Retail - Cyclical industry, placing it in the top 73.5%.
Is ASOS's EV-to-EBITDA too high?
ASOS's current EV-to-EBITDA of 14.83 is 23% above median its 10-year median of 12.07. The Retail - Cyclical industry median EV-to-EBITDA is 8.77. ASOS's value of 14.83 is 69.1% above this industry median. Based on the distribution chart, ASOS ranks #691 out of 940 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, ASOS has a GF Score™ of 55/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ASOS's EV-to-EBITDA compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, ASOS ranks #691 out of 940 companies for EV-to-EBITDA. This places ASOS in the lower half of its industry. The industry median EV-to-EBITDA is 8.77. ASOS's value of 14.83 is 69.1% above this benchmark. While the company's 10-year median is 12.07 vs. the industry median of 8.77, ASOS has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for a Retail - Cyclical company?
The median EV-to-EBITDA among Retail - Cyclical companies is 8.77, based on 940 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ASOS's current EV-to-EBITDA of 14.83 is 69.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on ASOS. For the Retail - Cyclical industry, the median EV-to-EBITDA is 8.77 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ASOS's current EV-to-EBITDA is 14.83, which is 23% above median its own 10-year median of 12.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ASOS stock overvalued right now?
Based on GuruFocus' analysis, ASOS (CHIX:ASCL) is currently considered Significantly Overvalued. The stock's GF Value™ is £2.38, compared to a current price of £3.60 — trading 51.3% above its estimated fair value. The current EV-to-EBITDA is 14.83, which is 23% above median its 10-year median of 12.07 and 69.1% above the Retail - Cyclical industry median of 8.77. ASOS's overall GF Score™ is 55/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For ASOS (CHIX:ASCL), the current EV-to-EBITDA is 14.83 as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ASOS (CHIX:ASCL) Overvalued in 2026?
Based on GuruFocus' analysis, ASOS stock appears to be overvalued.
The current stock price of £3.60 is trading 51.3% above its estimated GF Value™ of £2.38.
GuruFocus considers ASOS to be Significantly Overvalued.
Key valuation signals for CHIX:ASCL:
EV-to-EBITDA: 14.83 (23% above median its 10-year median of 12.07)
GF Value™: £2.38 vs. price of £3.60 (51.3% above fair value)
Industry Position: 69.1% above the Retail - Cyclical median (#691 of 940)
No single metric tells the full story. See the CHIX:ASCL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.
55GF Score
Get the complete analysis for CHIX:ASCL
EV-to-EBITDA is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
CHIX:ASCL has been successfully added to your 
