The Honest CoHNST +2.36%60 Buyback Yield % is 0.70 as of Jul. 05, 2026. GuruFocus rates HNST with a GF Score™ of 60/100 and a GF Value™ of $2.84 (Significantly Overvalued). The stock has 3 warning signs investors should review. Among 557 Consumer Packaged Goods companies, The Honest Co ranks better than 71.63% on this metric.
Buyback yield is the net repurchase of shares outstanding over the market capital of the company. It is a measure of shareholder return.
The historical data trend for The Honest Co's Buyback Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HNST vs MAGN, NUS, WALD: Buyback Yield % Comparison
For the Household & Personal Products subindustry, The Honest Co's Buyback Yield %, along with its competitors' market caps and Buyback Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Honest Co Buyback Yield % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, The Honest Co's Buyback Yield % distribution charts can be found below:
* The bar in red indicates where The Honest Co's Buyback Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Honest Co (HNST) has a Buyback Yield % of 0.70 as of Jul. 05, 2026. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on The Honest Co and its competitors. According to the industry distribution chart, The Honest Co ranks #158 out of 557 companies in the Consumer Packaged Goods industry, placing it in the top 28.4%.
Is The Honest Co's Buyback Yield % too high?
The Honest Co's current Buyback Yield % is 0.70. The Consumer Packaged Goods industry median Buyback Yield % is 0.01. The Honest Co's value of 0.70 is 6900% above this industry median. Based on the distribution chart, The Honest Co ranks #158 out of 557 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, The Honest Co has a GF Score™ of 60/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Honest Co's Buyback Yield % compare to MAGN and NUS?
According to the Consumer Packaged Goods industry distribution chart, The Honest Co ranks #158 out of 557 companies for Buyback Yield %. This puts The Honest Co in the upper half of its industry. The industry median Buyback Yield % is 0.01. The Honest Co's value of 0.70 is 6900% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Buyback Yield % for a Consumer Packaged Goods company?
The median Buyback Yield % among Consumer Packaged Goods companies is 0.01, based on 557 companies in the industry. Companies in the top quartile (top 25%) have a Buyback Yield % significantly above this median, while those in the bottom quartile fall well below. However, Buyback Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Honest Co's current Buyback Yield % of 0.70 is 6900% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Buyback Yield % mean?
A high Buyback Yield % can signal that a stock is expensive relative to its fundamentals. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on The Honest Co and its competitors. For the Consumer Packaged Goods industry, the median Buyback Yield % is 0.01 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Honest Co's current Buyback Yield % is 0.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Honest Co stock overvalued right now?
Based on GuruFocus' analysis, The Honest Co (HNST) is currently considered Significantly Overvalued. The stock's GF Value™ is $2.84, compared to a current price of $3.91 — trading 37.7% above its estimated fair value. The current Buyback Yield % is 0.70 and 6900% above the Consumer Packaged Goods industry median of 0.01. The Honest Co's overall GF Score™ is 60/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Buyback Yield % calculated?
Buyback Yield % is calculated from a company's financial statements. For The Honest Co (HNST), the current Buyback Yield % is 0.70 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Honest Co (HNST) Overvalued in 2026?
Based on GuruFocus' analysis, The Honest Co stock appears to be overvalued.
The current stock price of $3.91 is trading 37.7% above its estimated GF Value™ of $2.84.
GuruFocus considers The Honest Co to be Significantly Overvalued.
Key valuation signals for HNST:
Buyback Yield %: 0.70
GF Value™: $2.84 vs. price of $3.91 (37.7% above fair value)
Industry Position: 6900% above the Consumer Packaged Goods median (#158 of 557)
No single metric tells the full story. See the HNST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Honest Co Inc is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, the company delivers personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.
60GF Score
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