Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
The Honest CoHNST +0.74%55 Net Margin % is 12.83% as of Jun. 2026. GuruFocus rates HNST with a GF Score™ of 55/100 and a GF Value™ of $3.02 (Significantly Overvalued). The stock has 5 warning signs investors should review. Among 1,954 Consumer Packaged Goods companies, The Honest Co ranks worse than 80.45% on this metric.
Net margin is calculated as Net Income divided by its Revenue. The Honest Co's Net Income for the
three
months ended in Jun. 2026 was $10.7 Mil. The Honest Co's Revenue for the
three
months ended in Jun. 2026 was $83.3 Mil. Therefore, The Honest Co's net margin for the quarter that ended in Jun. 2026 was 12.83%.
The historical rank and industry rank for The Honest Co's Net Margin % or its related term are showing as below:
HNST'
s Net Margin % Range Over the Past 10 Years
Min: -15.63 Med: -11.39 Max: -1.62
Current: -3.56
HNST's Net Margin % is ranked worse than 80.45% of 1954
companies
in the Consumer Packaged Goods industry
Industry Median: 3.56
vs HNST: -3.56
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
The Honest Co Net Margin % Related Terms
The Honest Co Net Margin % Historical Data
* Premium members only.
The historical data trend for The Honest Co's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, The Honest Co's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Honest Co Net Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, The Honest Co's Net Margin % distribution charts can be found below:
* The bar in red indicates where The Honest Co's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Honest Co (HNST) has a Net Margin % of 12.83% as of Jun. 2026. Net margin is the ratio of total net income to net sales. View historical data on The Honest Co and its competitors. According to the industry distribution chart, The Honest Co ranks #1572 out of 1954 companies in the Consumer Packaged Goods industry, placing it in the top 80.5%.
Is The Honest Co's Net Margin % too high?
The Honest Co's current Net Margin % is 12.83%. The Consumer Packaged Goods industry median Net Margin % is 3.56. The Honest Co's value of 12.83% is 260.4% above this industry median. Based on the distribution chart, The Honest Co ranks #1572 out of 1954 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers. Overall, The Honest Co has a GF Score™ of 55/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Honest Co's Net Margin % compare to MAGN and NUS?
According to the Consumer Packaged Goods industry distribution chart, The Honest Co ranks #1572 out of 1954 companies for Net Margin %. This places The Honest Co in the lower half of its industry. The industry median Net Margin % is 3.56. The Honest Co's value of 12.83% is 260.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a Consumer Packaged Goods company?
The median Net Margin % among Consumer Packaged Goods companies is 3.56, based on 1,954 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Honest Co's current Net Margin % of 12.83% is 260.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on The Honest Co and its competitors. For the Consumer Packaged Goods industry, the median Net Margin % is 3.56 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Honest Co's current Net Margin % is 12.83%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Honest Co stock overvalued right now?
Based on GuruFocus' analysis, The Honest Co (HNST) is currently considered Significantly Overvalued. The stock's GF Value™ is $3.02, compared to a current price of $5.45 — trading 80.3% above its estimated fair value. The current Net Margin % is 12.83% and 260.4% above the Consumer Packaged Goods industry median of 3.56. The Honest Co's overall GF Score™ is 55/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For The Honest Co (HNST), the current Net Margin % is 12.83% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Honest Co (HNST) Overvalued in 2026?
Based on GuruFocus' analysis, The Honest Co stock appears to be overvalued.
The current stock price of $5.45 is trading 80.3% above its estimated GF Value™ of $3.02.
GuruFocus considers The Honest Co to be Significantly Overvalued.
Key valuation signals for HNST:
Net Margin %: 12.83%
GF Value™: $3.02 vs. price of $5.45 (80.3% above fair value)
Industry Position: 260.4% above the Consumer Packaged Goods median (#1572 of 1954)
No single metric tells the full story. See the HNST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Honest Co Inc is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, the company delivers personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.
55GF Score
Get the complete analysis for HNST
Net Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
HNST has been successfully added to your 
