The Honest CoHNST +2.36%60 Beneish M-Score is -3.32 as of Jun. 25, 2026. GuruFocus rates HNST with a GF Score™ of 60/100 and a GF Value™ of $2.85 (Modestly Overvalued). The stock has 2 warning signs investors should review. Among 1,849 Consumer Packaged Goods companies, The Honest Co ranks better than 91.24% on this metric.
The zones of discrimination for M-Score is as such:
An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.
Good Sign:
Beneish M-Score -3.32 no higher than -1.78, which implies that the company is unlikely to be a manipulator.
The historical rank and industry rank for The Honest Co's Beneish M-Score or its related term are showing as below:
HNST'
s Beneish M-Score Range Over the Past 10 Years
Min: -3.72 Med: -2.72 Max: -1.54
Current: -3.32
During the past 7 years, the highest Beneish M-Score of The Honest Co was -1.54. The lowest was -3.72. And the median was -2.72.
The Honest Co Beneish M-Score Related Terms
The Honest Co Beneish M-Score Historical Data
* Premium members only.
The historical data trend for The Honest Co's Beneish M-Score can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HNST vs MAGN, NUS, ACU: Beneish M-Score Comparison
For the Household & Personal Products subindustry, The Honest Co's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Honest Co Beneish M-Score vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, The Honest Co's Beneish M-Score distribution charts can be found below:
* The bar in red indicates where The Honest Co's Beneish M-Score falls into.
The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.
The M-Score Variables:
The M-score of The Honest Co for today is based on a combination of the following eight different indices:
M
=
-4.84
+
0.92 * DSRI
+
0.528 * GMI
+
0.404 * AQI
+
0.892 * SGI
+
0.115 * DEPI
=
-4.84
+
0.92 * 0.8801
+
0.528 * 1.14
+
0.404 * 1.0612
+
0.892 * 0.9044
+
0.115 * 0.7667
-
0.172 * SGAI
+
4.679 * TATA
-
0.327 * LVGI
-
0.172 * 0.9763
+
4.679 * -0.177796
-
0.327 * 0.666
=
-3.32
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.
DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.
DEPI
=
(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1))
/
(Depreciation_t / (Depreciaton_t + PPE_t))
=
(9.334 / (9.334 + 26.157))
/
(9.513 / (9.513 + 18.221))
=
0.262996
/
0.343009
=
0.7667
Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.
6. SGAI = Sales, General and Administrative expenses Index
Total accruals calculated as the change in working capital accounts other than cash less depreciation.
TATA
=
(IncomefromContinuingOperations_t
-
CashFlowsfromOperations_t)
/
TotalAssets_t
=
(NetIncome_t - NonOperatingIncome_t
-
CashFlowsfromOperations_t)
/
TotalAssets_t
=
(-18.983 - -4.352
-
23.581)
/
214.921
=
-0.177796
An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.
The Honest Co has a M-score of -3.32 suggests that the company is unlikely to be a manipulator.
The Honest Co (HNST) has a Beneish M-Score of -3.32 as of Jun. 25, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on The Honest Co and its competitors. According to the industry distribution chart, The Honest Co ranks #162 out of 1849 companies in the Consumer Packaged Goods industry, placing it in the top 8.8%.
Is The Honest Co's Beneish M-Score too high?
The Honest Co's current Beneish M-Score is -3.32. Based on the distribution chart, The Honest Co ranks #162 out of 1849 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, The Honest Co has a GF Score™ of 60/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Honest Co's Beneish M-Score compare to MAGN and NUS?
According to the Consumer Packaged Goods industry distribution chart, The Honest Co ranks #162 out of 1849 companies for Beneish M-Score. This places The Honest Co in the top 9% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Consumer Packaged Goods company?
A good Beneish M-Score depends on the Consumer Packaged Goods industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on The Honest Co and its competitors. The Honest Co's current Beneish M-Score is -3.32. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Honest Co stock overvalued right now?
Based on GuruFocus' analysis, The Honest Co (HNST) is currently considered Modestly Overvalued. The stock's GF Value™ is $2.85, compared to a current price of $3.70 — trading 29.8% above its estimated fair value. The current Beneish M-Score is -3.32. The Honest Co's overall GF Score™ is 60/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For The Honest Co (HNST), the current Beneish M-Score is -3.32 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Honest Co (HNST) Overvalued in 2026?
Based on GuruFocus' analysis, The Honest Co stock appears to be overvalued.
The current stock price of $3.70 is trading 29.8% above its estimated GF Value™ of $2.85.
GuruFocus considers The Honest Co to be Modestly Overvalued.
Key valuation signals for HNST:
Beneish M-Score: -3.32
GF Value™: $2.85 vs. price of $3.70 (29.8% above fair value)
No single metric tells the full story. See the HNST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Honest Co Inc is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, the company delivers personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.
60GF Score
Get the complete analysis for HNST
Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
HNST has been successfully added to your 
