The Honest CoHNST +2.36%60 FCF Margin % is 4.85% as of Mar. 2026. GuruFocus rates HNST with a GF Score™ of 60/100 and a GF Value™ of $2.85 (Modestly Overvalued). The stock has 2 warning signs investors should review. Among 1,956 Consumer Packaged Goods companies, The Honest Co ranks better than 66.26% on this metric.
The historical rank and industry rank for The Honest Co's FCF Margin % or its related term are showing as below:
HNST'
s FCF Margin % Range Over the Past 10 Years
Min: -24.83 Med: -4.08 Max: 5.79
Current: 5.79
During the past 7 years, the highest FCF Margin % of The Honest Co was 5.79%. The lowest was -24.83%. And the median was -4.08%.
HNST's FCF Margin % is ranked better than 66.26% of 1956
companies
in the Consumer Packaged Goods industry
Industry Median: 2.155
vs HNST: 5.79
The Honest Co FCF Margin % Related Terms
The Honest Co FCF Margin % Historical Data
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The historical data trend for The Honest Co's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, The Honest Co's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Honest Co FCF Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, The Honest Co's FCF Margin % distribution charts can be found below:
* The bar in red indicates where The Honest Co's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Honest Co (HNST) has a FCF Margin % of 4.85% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on The Honest Co and its competitors. According to the industry distribution chart, The Honest Co ranks #660 out of 1956 companies in the Consumer Packaged Goods industry, placing it in the top 33.7%.
Is The Honest Co's FCF Margin % too high?
The Honest Co's current FCF Margin % is 4.85%. The Consumer Packaged Goods industry median FCF Margin % is 2.16. The Honest Co's value of 4.85% is 125.1% above this industry median. Based on the distribution chart, The Honest Co ranks #660 out of 1956 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, The Honest Co has a GF Score™ of 60/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Honest Co's FCF Margin % compare to MAGN and NUS?
According to the Consumer Packaged Goods industry distribution chart, The Honest Co ranks #660 out of 1956 companies for FCF Margin %. This puts The Honest Co in the upper half of its industry. The industry median FCF Margin % is 2.16. The Honest Co's value of 4.85% is 125.1% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Consumer Packaged Goods company?
The median FCF Margin % among Consumer Packaged Goods companies is 2.16, based on 1,956 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Honest Co's current FCF Margin % of 4.85% is 125.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on The Honest Co and its competitors. For the Consumer Packaged Goods industry, the median FCF Margin % is 2.16 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Honest Co's current FCF Margin % is 4.85%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Honest Co stock overvalued right now?
Based on GuruFocus' analysis, The Honest Co (HNST) is currently considered Modestly Overvalued. The stock's GF Value™ is $2.85, compared to a current price of $3.70 — trading 29.8% above its estimated fair value. The current FCF Margin % is 4.85% and 125.1% above the Consumer Packaged Goods industry median of 2.16. The Honest Co's overall GF Score™ is 60/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For The Honest Co (HNST), the current FCF Margin % is 4.85% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Honest Co (HNST) Overvalued in 2026?
Based on GuruFocus' analysis, The Honest Co stock appears to be overvalued.
The current stock price of $3.70 is trading 29.8% above its estimated GF Value™ of $2.85.
GuruFocus considers The Honest Co to be Modestly Overvalued.
Key valuation signals for HNST:
FCF Margin %: 4.85%
GF Value™: $2.85 vs. price of $3.70 (29.8% above fair value)
Industry Position: 125.1% above the Consumer Packaged Goods median (#660 of 1956)
No single metric tells the full story. See the HNST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Honest Co Inc is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, the company delivers personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.
60GF Score
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