HNST (The Honest Co) GF Value Rank: 5 (As of Jul. 18, 2026) — 17% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

HNST The Honest Co Inc HNST
60 GF Score
Price $3.83
GF Value $2.83
Valuation Significantly Overvalued
! 2 Warning Signs
View Full Analysis

What is The Honest Co GF Value Rank?

The Honest Co HNST -2.79% 60 GF Value Rank is 5 as of Jul. 18, 2026, which is 17% below its 10-year median of 6.00. GuruFocus rates HNST with a GF Score™ of 60/100 and a GF Value™ of $2.83 (Significantly Overvalued). The stock has 2 warning signs investors should review.

The Honest Co has the GF Value Rank of 5.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

The Honest Co GF Value Rank Related Terms

HNST vs MAGN, NUS, WALD: GF Value Rank Comparison

For the Household & Personal Products subindustry, The Honest Co's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

The Honest Co GF Value Rank vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, The Honest Co's GF Value Rank distribution charts can be found below:

* The bar in red indicates where The Honest Co's GF Value Rank falls into.


HNST
60GF Score
The Honest Co Inc HNST
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 5 mean?
The Honest Co (HNST) has a GF Value Rank of 5 as of Jul. 18, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on The Honest Co and its competitors. This is 17% below median its historical median of 6.00. Over the past decade, The Honest Co's GF Value Rank has ranged from 1.00 to 10.00.
Is The Honest Co's GF Value Rank too high?
The Honest Co's current GF Value Rank of 5 is 17% below median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, The Honest Co has a GF Score™ of 60/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Honest Co's GF Value Rank compare to MAGN and NUS?
The Honest Co's GF Value Rank of 5 can be compared against companies in the Consumer Packaged Goods industry. Historically, The Honest Co's own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Consumer Packaged Goods company?
A good GF Value Rank depends on the Consumer Packaged Goods industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on The Honest Co and its competitors. The Honest Co's current GF Value Rank is 5, which is 17% below median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Honest Co stock overvalued right now?
Based on GuruFocus' analysis, The Honest Co (HNST) is currently considered Significantly Overvalued. The stock's GF Value™ is $2.83, compared to a current price of $3.83 — trading 35.3% above its estimated fair value. The current GF Value Rank is 5, which is 17% below median its 10-year median of 6.00. The Honest Co's overall GF Score™ is 60/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For The Honest Co (HNST), the current GF Value Rank is 5 as of Jul. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Honest Co (HNST) Overvalued in 2026?

Based on GuruFocus' analysis, The Honest Co stock appears to be overvalued. The current stock price of $3.83 is trading 35.3% above its estimated GF Value™ of $2.83. GuruFocus considers The Honest Co to be Significantly Overvalued.

Key valuation signals for HNST:

  • GF Value Rank: 5 (17% below median its 10-year median of 6.00)
  • GF Value™: $2.83 vs. price of $3.83 (35.3% above fair value)
  • GF Score™: 60/100 with 2 warning signs

No single metric tells the full story. See the HNST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

The Honest Co Business Description

Address 12130 Millennium Drive, Suite 500, Los Angeles, CA, USA, 90094
The Honest Co Inc is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, the company delivers personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.
60GF Score

Get the complete analysis for HNST

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.83
Price
$2.83
GF Value