HNST (The Honest Co) ROCE %: -0.12% (As of Mar. 2026)


HNST The Honest Co Inc HNST
60 GF Score
Price $3.70
GF Value $2.85
Valuation Modestly Overvalued
! 2 Warning Signs
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What is The Honest Co ROCE %?

The Honest Co HNST +2.36% 60 ROCE % is -0.12% as of Mar. 2026. GuruFocus rates HNST with a GF Score™ of 60/100 and a GF Value™ of $2.85 (Modestly Overvalued). The stock has 2 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. The Honest Co's annualized ROCE % for the quarter that ended in Mar. 2026 was -0.12%.

The Honest Co  (NAS:HNST) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

The Honest Co ROCE % Related Terms

The Honest Co ROCE % Historical Data

* Premium members only.

The historical data trend for The Honest Co's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Honest Co ROCE % Chart

The Honest Co Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial -17.93 -24.82 -22.80 -3.81 -7.90

The Honest Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5.29 5.97 0.64 -43.12 -0.12
HNST
60GF Score
The Honest Co Inc HNST
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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The Honest Co ROCE % Calculation

The Honest Co's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=-14.302/( ( (247.393 - 59.889) + (225.407 - 50.819) )/ 2 )
=-14.302/( (187.504+174.588)/ 2 )
=-14.302/181.046
=-7.90 %

The Honest Co's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=-0.212/( ( (225.407 - 50.819) + (214.921 - 42.754) )/ 2 )
=-0.212/( ( 174.588 + 172.167 )/ 2 )
=-0.212/173.3775
=-0.12 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -0.12% mean?
The Honest Co (HNST) has a ROCE % of -0.12% as of Mar. 2026.
Is The Honest Co's ROCE % too high?
The Honest Co's current ROCE % is -0.12%. Overall, The Honest Co has a GF Score™ of 60/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Honest Co's ROCE % compare to MAGN and NUS?
The Honest Co's ROCE % of -0.12% can be compared against companies in the Consumer Packaged Goods industry. The industry median ROCE % is 8.78. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Consumer Packaged Goods company?
The median ROCE % among Consumer Packaged Goods companies is 8.78, based on 1,938 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Consumer Packaged Goods industry, the median ROCE % is 8.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Honest Co's current ROCE % is -0.12%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Honest Co stock overvalued right now?
Based on GuruFocus' analysis, The Honest Co (HNST) is currently considered Modestly Overvalued. The stock's GF Value™ is $2.85, compared to a current price of $3.70 — trading 29.8% above its estimated fair value. The current ROCE % is -0.12%. The Honest Co's overall GF Score™ is 60/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For The Honest Co (HNST), the current ROCE % is -0.12% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Honest Co (HNST) Overvalued in 2026?

Based on GuruFocus' analysis, The Honest Co stock appears to be overvalued. The current stock price of $3.70 is trading 29.8% above its estimated GF Value™ of $2.85. GuruFocus considers The Honest Co to be Modestly Overvalued.

Key valuation signals for HNST:

  • ROCE %: -0.12%
  • GF Value™: $2.85 vs. price of $3.70 (29.8% above fair value)
  • GF Score™: 60/100 with 2 warning signs

No single metric tells the full story. See the HNST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

The Honest Co Business Description

Address 12130 Millennium Drive, Suite 500, Los Angeles, CA, USA, 90094
The Honest Co Inc is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, the company delivers personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.
60GF Score

Get the complete analysis for HNST

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.70
Price
$2.85
GF Value