HRI (Herc Holdings) Cyclically Adjusted FCF per Share: $-5.35 (As of Mar. 2026)


HRI Herc Holdings Inc HRI
85 GF Score
Price $134.91
GF Value $168.76
Valuation Modestly Undervalued
! 9 Warning Signs
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What is Herc Holdings Cyclically Adjusted FCF per Share?

Herc Holdings HRI -3.79% 85 Cyclically Adjusted FCF per Share is $-5.35 as of Mar. 2026. GuruFocus rates HRI with a GF Score™ of 85/100 and a GF Value™ of $168.76 (Modestly Undervalued). The stock has 9 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted FCF per Share and the Cyclically Adjusted Price-to-FCF. The Cyclically Adjusted FCF per Share is the average of the inflation adjusted Free Cash Flow per Share of a company over the past 10 years.

Herc Holdings's adjusted free cash flow per share for the three months ended in Mar. 2026 was $-1.081. Add all the adjusted free cash flow per share for the past 10 years together and divide the count will get our Cyclically Adjusted FCF per Share, which is $-5.35 for the trailing ten years ended in Mar. 2026.

Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the Cyclically Adjusted FCF Growth Rate using Cyclically Adjusted FCF per Share data.

As of today (2026-07-05), Herc Holdings's current stock price is $134.91. Herc Holdings's Cyclically Adjusted FCF per Share for the quarter that ended in Mar. 2026 was $-5.35. Herc Holdings's Cyclically Adjusted Price-to-FCF of today is .


Herc Holdings  (NYSE:HRI) Cyclically Adjusted FCF per Share Explanation

If a company grows much fast than inflation, Cyclically Adjusted FCF per Share may underestimate the company's free cash flow. Cyclically Adjusted Price-to-FCF can seem to be too high even the actual Price-to-Free-Cash-Flow is low.

For the Cyclically Adjusted Price-to-FCF, the free cash flow per share of the past 10 years are inflation-adjusted and averaged. The result is used for P/FCF calculation. Since it looks at the average over the last 10 years, the Cyclically Adjusted Price-to-FCF is also called CAPFCF Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Price-to-FCF. The Cyclically Adjusted FCF per Share is the average of the inflation adjusted free cash flow per share of a company over the past 10 years.


Be Aware

Cyclically Adjusted Price-to-FCF works better for cyclical companies. It gives you a better idea on the company's real free cash flow value.


Herc Holdings Cyclically Adjusted FCF per Share Related Terms


Herc Holdings Cyclically Adjusted FCF per Share Historical Data

* Premium members only.

The historical data trend for Herc Holdings's Cyclically Adjusted FCF per Share can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Herc Holdings Cyclically Adjusted FCF per Share Chart

Herc Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted FCF per Share
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 -5.03 -4.85

Herc Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted FCF per Share Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -5.25 -4.75 -4.69 -4.85 -5.35

HRI vs EQPT, WSC, CAR: Cyclically Adjusted FCF per Share Comparison

For the Rental & Leasing Services subindustry, Herc Holdings's Cyclically Adjusted Price-to-FCF, along with its competitors' market caps and Cyclically Adjusted Price-to-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Herc Holdings Cyclically Adjusted Price-to-FCF vs Business Services Industry

For the Business Services industry and Industrials sector, Herc Holdings's Cyclically Adjusted Price-to-FCF distribution charts can be found below:

* The bar in red indicates where Herc Holdings's Cyclically Adjusted Price-to-FCF falls into.


HRI
85GF Score
Herc Holdings Inc HRI
Cyclically Adjusted FCF per Share is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Herc Holdings Cyclically Adjusted FCF per Share Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted FCF per Share and the Cyclically Adjusted Price-to-FCF. The Cyclically Adjusted FCF per Share is the average of the inflation adjusted Free Cash Flow per Share of a company over the past 10 years.

What is Cyclically Adjusted FCF per Share? How do we calculate Cyclically Adjusted FCF per Share?

Cyclically Adjusted FCF per Share is the average of the inflation adjusted Free Cash Flow per Share of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the Cyclically Adjusted FCF per Share of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the free cash flow per share from 2001 through 2010.

We adjusted the 2001 free cash flow per share data with the total inflation from 2001 through 2010 to the equivalent free cash flow in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart's free cash flow is $1 a share in 2001, then the 2001's equivalent free cash flow in 2010 is $1.4 a share. If Wal-Mart's free cash flow is $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 free cash flow in 2010 is $1.35. So on and so forth, you get the equivalent free cash flow per share of past 10 years. Then you add them together and divided the sum by the count to get Cyclically Adjusted FCF per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Herc Holdings's adjusted Free Cash Flow per Share data for the three months ended in Mar. 2026 was:

Adj_FreeCashFlowPerShare= Free Cash Flow per Share /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=-1.081/330.2130*330.2130
=-1.081

Current CPI (Mar. 2026) = 330.2130.

Herc Holdings Quarterly Data

Free Cash Flow per Share CPI Adj_FreeCashFlowPerShare
201606 -0.318 241.018 -0.436
201609 -1.279 241.428 -1.749
201612 -3.488 241.432 -4.771
201703 0.558 243.801 0.756
201706 -2.696 244.955 -3.634
201709 -3.472 246.819 -4.645
201712 -2.275 246.524 -3.047
201803 1.137 249.554 1.504
201806 -4.687 251.989 -6.142
201809 -6.927 252.439 -9.061
201812 0.384 251.233 0.505
201903 1.301 254.202 1.690
201906 -1.450 256.143 -1.869
201909 -3.278 256.759 -4.216
201912 1.399 256.974 1.798
202003 0.104 258.115 0.133
202006 3.096 257.797 3.966
202009 0.861 260.280 1.092
202012 3.589 260.474 4.550
202103 1.007 264.877 1.255
202106 1.227 271.696 1.491
202109 -1.397 274.310 -1.682
202112 2.530 278.802 2.997
202203 -5.164 287.504 -5.931
202206 -2.244 296.311 -2.501
202209 -2.483 296.808 -2.762
202212 -1.839 296.797 -2.046
202303 -4.422 301.836 -4.838
202306 -4.685 305.109 -5.070
202309 -5.579 307.789 -5.985
202312 1.158 306.746 1.247
202403 1.021 312.332 1.079
202406 -0.351 314.175 -0.369
202409 -0.175 315.301 -0.183
202412 0.070 315.605 0.073
202503 -1.719 319.799 -1.775
202506 -1.333 322.561 -1.365
202509 -2.973 324.800 -3.023
202512 0.562 324.054 0.573
202603 -1.081 330.213 -1.081

Add all the adjusted free cash flow per share together and divide 10 will get our Cyclically Adjusted FCF per Share.

What does a Cyclically Adjusted FCF per Share of $-5.35 mean?
Herc Holdings (HRI) has a Cyclically Adjusted FCF per Share of $-5.35 as of Mar. 2026. Cyclically Adjusted FCF per Share represents the company's inflation-adjusted FCF per share over a 10-year period. View historical data on Herc Holdings and its competitors.
Is Herc Holdings' Cyclically Adjusted FCF per Share too high?
Herc Holdings' current Cyclically Adjusted FCF per Share is $-5.35. Overall, Herc Holdings has a GF Score™ of 85/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Herc Holdings' Cyclically Adjusted FCF per Share compare to EQPT and WSC?
Herc Holdings' Cyclically Adjusted FCF per Share of $-5.35 can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted FCF per Share for a Business Services company?
A good Cyclically Adjusted FCF per Share depends on the Business Services industry context. However, Cyclically Adjusted FCF per Share should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted FCF per Share mean?
A high Cyclically Adjusted FCF per Share can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted FCF per Share represents the company's inflation-adjusted FCF per share over a 10-year period. View historical data on Herc Holdings and its competitors. Herc Holdings's current Cyclically Adjusted FCF per Share is $-5.35. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Herc Holdings stock overvalued right now?
Based on GuruFocus' analysis, Herc Holdings (HRI) is currently considered Modestly Undervalued. The stock's GF Value™ is $168.76, compared to a current price of $134.91 — trading 20.1% below its estimated fair value. The current Cyclically Adjusted FCF per Share is $-5.35. Herc Holdings' overall GF Score™ is 85/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted FCF per Share calculated?
Cyclically Adjusted FCF per Share is calculated from a company's financial statements. For Herc Holdings (HRI), the current Cyclically Adjusted FCF per Share is $-5.35 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Herc Holdings (HRI) Overvalued in 2026?

Based on GuruFocus' analysis, Herc Holdings stock appears to be undervalued. The current stock price of $134.91 is trading 20.1% below its estimated GF Value™ of $168.76. GuruFocus considers Herc Holdings to be Modestly Undervalued.

Key valuation signals for HRI:

  • Cyclically Adjusted FCF per Share: $-5.35
  • GF Value™: $168.76 vs. price of $134.91 (20.1% below fair value)
  • GF Score™: 85/100 with 9 warning signs

No single metric tells the full story. See the HRI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Herc Holdings Business Description

Other Exchanges 0J4L:UKH9B1:Germany
Address 27500 Riverview Center Boulevard, Bonita Springs, FL, USA, 34134
Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).
85GF Score

Get the complete analysis for HRI

Cyclically Adjusted FCF per Share is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$134.91
Price
$168.76
GF Value