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Herc HoldingsHRI +2.89%87 3-1 Month Momentum % is 12.94% as of Aug. 01, 2026. GuruFocus rates HRI with a GF Score™ of 87/100 and a GF Value™ of $167.69 (Modestly Undervalued). The stock has 8 warning signs investors should review. Among 1,103 Business Services companies, Herc Holdings ranks better than 84.22% on this metric.
3-1 Month Momentum % is the total return of the stock from 3-month ago to 1-month ago. As of today (2026-08-01), Herc Holdings's 3-1 Month Momentum % is 12.94%.
The industry rank for Herc Holdings's 3-1 Month Momentum % or its related term are showing as below:
HRI's 3-1 Month Momentum % is ranked better than 84.22% of 1103
companies
in the Business Services industry
Industry Median: -3.76
vs HRI: 12.94
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 3-1 Month Momentum % measures the total return to a stock over the past three months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Herc Holdings 3-1 Month Momentum % Related Terms
HRI vs CAR, EQPT, WSC: 3-1 Month Momentum % Comparison
For the Rental & Leasing Services subindustry, Herc Holdings's 3-1 Month Momentum %, along with its competitors' market caps and 3-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Herc Holdings 3-1 Month Momentum % vs Business Services Industry
For the Business Services industry and Industrials sector, Herc Holdings's 3-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Herc Holdings's 3-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Herc Holdings (HRI) has a 3-1 Month Momentum % of 12.94% as of Aug. 01, 2026. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Herc Holdings and its competitors. According to the industry distribution chart, Herc Holdings ranks #174 out of 1103 companies in the Business Services industry, placing it in the top 15.8%.
Is Herc Holdings' 3-1 Month Momentum % too high?
Herc Holdings' current 3-1 Month Momentum % is 12.94%. Based on the distribution chart, Herc Holdings ranks #174 out of 1103 companies in the Business Services industry, which is in the top quartile — a strong position relative to peers. Overall, Herc Holdings has a GF Score™ of 87/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Herc Holdings' 3-1 Month Momentum % compare to CAR and EQPT?
According to the Business Services industry distribution chart, Herc Holdings ranks #174 out of 1103 companies for 3-1 Month Momentum %. This places Herc Holdings in the top 16% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-1 Month Momentum % for a Business Services company?
A good 3-1 Month Momentum % depends on the Business Services industry context. However, 3-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-1 Month Momentum % mean?
A high 3-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Herc Holdings and its competitors. Herc Holdings's current 3-1 Month Momentum % is 12.94%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Herc Holdings stock overvalued right now?
Based on GuruFocus' analysis, Herc Holdings (HRI) is currently considered Modestly Undervalued. The stock's GF Value™ is $167.69, compared to a current price of $150.14 — trading 10.5% below its estimated fair value. The current 3-1 Month Momentum % is 12.94%. Herc Holdings' overall GF Score™ is 87/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-1 Month Momentum % calculated?
3-1 Month Momentum % is calculated from a company's financial statements. For Herc Holdings (HRI), the current 3-1 Month Momentum % is 12.94% as of Aug. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Herc Holdings (HRI) Overvalued in 2026?
Based on GuruFocus' analysis, Herc Holdings stock appears to be undervalued.
The current stock price of $150.14 is trading 10.5% below its estimated GF Value™ of $167.69.
GuruFocus considers Herc Holdings to be Modestly Undervalued.
Key valuation signals for HRI:
3-1 Month Momentum %: 12.94%
GF Value™: $167.69 vs. price of $150.14 (10.5% below fair value)
No single metric tells the full story. See the HRI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).
87GF Score
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