Herc HoldingsHRI +3.42%86 Cyclically Adjusted PS Ratio is 1.44 as of Jul. 09, 2026, which is 3% below its 10-year median of 1.49. GuruFocus rates HRI with a GF Score™ of 86/100 and a GF Value™ of $168.85 (Modestly Undervalued). The stock has 9 warning signs investors should review. Among 716 Business Services companies, Herc Holdings ranks worse than 61.17% on this metric.
The historical rank and industry rank for Herc Holdings's Cyclically Adjusted PS Ratio or its related term are showing as below:
HRI'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.91 Med: 1.49 Max: 2.64
Current: 1.4
During the past years, Herc Holdings's highest Cyclically Adjusted PS Ratio was 2.64. The lowest was 0.91. And the median was 1.49.
HRI's Cyclically Adjusted PS Ratio is ranked worse than 61.17% of 716
companies
in the Business Services industry
Industry Median: 0.9
vs HRI: 1.40
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Herc Holdings's adjusted revenue per share data for the three months ended in Mar. 2026 was $34.204. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $100.30 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Herc Holdings (NYSE:HRI) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Herc Holdings Cyclically Adjusted PS Ratio Related Terms
Herc Holdings Cyclically Adjusted PS Ratio Historical Data
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The historical data trend for Herc Holdings's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HRI vs EQPT, WSC, CAR: Cyclically Adjusted PS Ratio Comparison
For the Rental & Leasing Services subindustry, Herc Holdings's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Herc Holdings Cyclically Adjusted PS Ratio vs Business Services Industry
For the Business Services industry and Industrials sector, Herc Holdings's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Herc Holdings's Cyclically Adjusted PS Ratio falls into.
Herc Holdings Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
Herc Holdings's Cyclically Adjusted PS Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 1.44 mean?
Herc Holdings (HRI) has a Cyclically Adjusted PS Ratio of 1.44 as of Jul. 09, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Herc Holdings and its competitors. This is near median its historical median of 1.49. Over the past decade, Herc Holdings' Cyclically Adjusted PS Ratio has ranged from 0.91 to 2.64. According to the industry distribution chart, Herc Holdings ranks #438 out of 716 companies in the Business Services industry, placing it in the top 61.2%.
Is Herc Holdings' Cyclically Adjusted PS Ratio too high?
Herc Holdings' current Cyclically Adjusted PS Ratio of 1.44 is near median its 10-year median of 1.49. Over the past 10 years, this metric has ranged from a low of 0.91 to a high of 2.64. The Business Services industry median Cyclically Adjusted PS Ratio is 0.90. Herc Holdings' value of 1.44 is 60% above this industry median. Based on the distribution chart, Herc Holdings ranks #438 out of 716 companies in the Business Services industry, which is below the industry midpoint. Overall, Herc Holdings has a GF Score™ of 86/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Herc Holdings' Cyclically Adjusted PS Ratio compare to EQPT and WSC?
According to the Business Services industry distribution chart, Herc Holdings ranks #438 out of 716 companies for Cyclically Adjusted PS Ratio. This places Herc Holdings in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.90. Herc Holdings' value of 1.44 is 60% above this benchmark. Historically, Herc Holdings' own Cyclically Adjusted PS Ratio has ranged from 0.91 to 2.64 over the past decade. While the company's 10-year median is 1.49 vs. the industry median of 0.90, Herc Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Business Services company?
The median Cyclically Adjusted PS Ratio among Business Services companies is 0.90, based on 716 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Herc Holdings's current Cyclically Adjusted PS Ratio of 1.44 is 60% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Herc Holdings and its competitors. For the Business Services industry, the median Cyclically Adjusted PS Ratio is 0.90 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Herc Holdings's current Cyclically Adjusted PS Ratio is 1.44, which is near median its own 10-year median of 1.49. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Herc Holdings stock overvalued right now?
Based on GuruFocus' analysis, Herc Holdings (HRI) is currently considered Modestly Undervalued. The stock's GF Value™ is $168.85, compared to a current price of $144.85 — trading 14.2% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 1.44, which is near median its 10-year median of 1.49 and 60% above the Business Services industry median of 0.90. Herc Holdings' overall GF Score™ is 86/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Herc Holdings (HRI), the current Cyclically Adjusted PS Ratio is 1.44 as of Jul. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Herc Holdings (HRI) Overvalued in 2026?
Based on GuruFocus' analysis, Herc Holdings stock appears to be undervalued.
The current stock price of $144.85 is trading 14.2% below its estimated GF Value™ of $168.85.
GuruFocus considers Herc Holdings to be Modestly Undervalued.
Key valuation signals for HRI:
Cyclically Adjusted PS Ratio: 1.44 (near median its 10-year median of 1.49)
GF Value™: $168.85 vs. price of $144.85 (14.2% below fair value)
Industry Position: 60% above the Business Services median (#438 of 716)
No single metric tells the full story. See the HRI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).
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