HRI (Herc Holdings) Moat Score: 5/10 (As of Jun. 29, 2026)


HRI Herc Holdings Inc HRI
86 GF Score
Price $148.64
GF Value $168.69
Valuation Modestly Undervalued
! 9 Warning Signs
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What is Herc Holdings Moat Score?

Herc Holdings HRI -1.73% 86 Moat Score is 5 as of Jun. 29, 2026. GuruFocus rates HRI with a GF Score™ of 86/100 and a GF Value™ of $168.69 (Modestly Undervalued). The stock has 9 warning signs investors should review. Among 1,094 Business Services companies, Herc Holdings ranks better than 95.98% on this metric.

Herc Holdings has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Herc Holdings has Narrow Moat: Herc Holdings has a solid narrow moat due to its strong market position in equipment rental, benefiting from economies of scale and a robust distribution network. However, the industry is competitive, limiting its pricing power and customer switching costs.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Herc Holdings might have Narrow Moat - Solid narrow moat.

Herc Holdings  (NYSE:HRI) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Herc Holdings Moat Score Related Terms

HRI vs EQPT, WSC, CAR: Moat Score Comparison

For the Rental & Leasing Services subindustry, Herc Holdings's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Herc Holdings Moat Score vs Business Services Industry

For the Business Services industry and Industrials sector, Herc Holdings's Moat Score distribution charts can be found below:

* The bar in red indicates where Herc Holdings's Moat Score falls into.


HRI
86GF Score
Herc Holdings Inc HRI
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Herc Holdings (HRI) has a Moat Score of 5 as of Jun. 29, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Herc Holdings ranks #44 out of 1094 companies in the Business Services industry, placing it in the top 4%.
Is Herc Holdings' Moat Score too high?
Herc Holdings' current Moat Score is 5. Based on the distribution chart, Herc Holdings ranks #44 out of 1094 companies in the Business Services industry, which is in the top quartile — a strong position relative to peers. Overall, Herc Holdings has a GF Score™ of 86/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Herc Holdings' Moat Score compare to EQPT and WSC?
According to the Business Services industry distribution chart, Herc Holdings ranks #44 out of 1094 companies for Moat Score. This places Herc Holdings in the top 4% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Business Services company?
A good Moat Score depends on the Business Services industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Herc Holdings's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Herc Holdings stock overvalued right now?
Based on GuruFocus' analysis, Herc Holdings (HRI) is currently considered Modestly Undervalued. The stock's GF Value™ is $168.69, compared to a current price of $148.64 — trading 11.9% below its estimated fair value. The current Moat Score is 5. Herc Holdings' overall GF Score™ is 86/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Herc Holdings (HRI), the current Moat Score is 5 as of Jun. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Herc Holdings (HRI) Overvalued in 2026?

Based on GuruFocus' analysis, Herc Holdings stock appears to be undervalued. The current stock price of $148.64 is trading 11.9% below its estimated GF Value™ of $168.69. GuruFocus considers Herc Holdings to be Modestly Undervalued.

Key valuation signals for HRI:

  • Moat Score: 5
  • GF Value™: $168.69 vs. price of $148.64 (11.9% below fair value)
  • GF Score™: 86/100 with 9 warning signs

No single metric tells the full story. See the HRI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Herc Holdings Business Description

Other Exchanges 0J4L:UKH9B1:Germany
Address 27500 Riverview Center Boulevard, Bonita Springs, FL, USA, 34134
Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).
86GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$148.64
Price
$168.69
GF Value