FCF Margin % is calculated as Free Cash Flow divided by its Revenue. Herc Holdings's Free Cash Flow for the
three
months ended in Mar. 2026 was $-36 Mil. Herc Holdings's Revenue for the
three
months ended in Mar. 2026 was $1,139 Mil. Therefore, Herc Holdings's FCF Margin % for the quarter that ended in Mar. 2026 was -3.16%.
The historical rank and industry rank for Herc Holdings's FCF Margin % or its related term are showing as below:
HRI'
s FCF Margin % Range Over the Past 10 Years
Min: -14.67 Med: -4.61 Max: 12.65
Current: -3.39
During the past 13 years, the highest FCF Margin % of Herc Holdings was 12.65%. The lowest was -14.67%. And the median was -4.61%.
HRI's FCF Margin % is ranked worse than 73.64% of 1070
companies
in the Business Services industry
Industry Median: 3.495
vs HRI: -3.39
Herc Holdings FCF Margin % Related Terms
Herc Holdings FCF Margin % Historical Data
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The historical data trend for Herc Holdings's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Rental & Leasing Services subindustry, Herc Holdings's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Herc Holdings FCF Margin % vs Business Services Industry
For the Business Services industry and Industrials sector, Herc Holdings's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Herc Holdings's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Herc Holdings (HRI) has a FCF Margin % of -3.16% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Herc Holdings and its competitors. According to the industry distribution chart, Herc Holdings ranks #788 out of 1070 companies in the Business Services industry, placing it in the top 73.6%.
Is Herc Holdings' FCF Margin % too high?
Herc Holdings' current FCF Margin % is -3.16%. Based on the distribution chart, Herc Holdings ranks #788 out of 1070 companies in the Business Services industry, which is below the industry midpoint. Overall, Herc Holdings has a GF Score™ of 86/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Herc Holdings' FCF Margin % compare to WSC and EQPT?
According to the Business Services industry distribution chart, Herc Holdings ranks #788 out of 1070 companies for FCF Margin %. This places Herc Holdings in the lower half of its industry. The industry median FCF Margin % is 3.50. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Business Services company?
The median FCF Margin % among Business Services companies is 3.50, based on 1,070 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Herc Holdings and its competitors. For the Business Services industry, the median FCF Margin % is 3.50 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Herc Holdings's current FCF Margin % is -3.16%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Herc Holdings stock overvalued right now?
Based on GuruFocus' analysis, Herc Holdings (HRI) is currently considered Modestly Undervalued. The stock's GF Value™ is $168.69, compared to a current price of $151.26 — trading 10.3% below its estimated fair value. The current FCF Margin % is -3.16%. Herc Holdings' overall GF Score™ is 86/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Herc Holdings (HRI), the current FCF Margin % is -3.16% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Herc Holdings (HRI) Overvalued in 2026?
Based on GuruFocus' analysis, Herc Holdings stock appears to be undervalued.
The current stock price of $151.26 is trading 10.3% below its estimated GF Value™ of $168.69.
GuruFocus considers Herc Holdings to be Modestly Undervalued.
Key valuation signals for HRI:
FCF Margin %: -3.16%
GF Value™: $168.69 vs. price of $151.26 (10.3% below fair value)
No single metric tells the full story. See the HRI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).
86GF Score
Get the complete analysis for HRI
FCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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