JSDA (Jones Soda Co) Cyclically Adjusted PB Ratio: (As of Aug. 17, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

JSDA Jones Soda Co JSDA
35 GF Score
Price $0.31
GF Value $0.36
Valuation Modestly Undervalued
! 7 Warning Signs
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What is Jones Soda Co Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Jones Soda Co  (OTCPK:JSDA) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Jones Soda Co Cyclically Adjusted PB Ratio Related Terms


Jones Soda Co Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Jones Soda Co's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Jones Soda Co Cyclically Adjusted PB Ratio Chart

Jones Soda Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 9.65 3.47 1.96 2.25 4.12

Jones Soda Co Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.45 2.56 4.12 4.39 0.00

JSDA vs BRFH, REED, MOJO: Cyclically Adjusted PB Ratio Comparison

For the Beverages - Non-Alcoholic subindustry, Jones Soda Co's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Jones Soda Co Cyclically Adjusted PB Ratio vs Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Jones Soda Co's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Jones Soda Co's Cyclically Adjusted PB Ratio falls into.


JSDA
35GF Score
Jones Soda Co JSDA
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Jones Soda Co Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Jones Soda Co's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Jones Soda Co's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=0.01/333.9520*333.9520
=0.010

Current CPI (Jun. 2026) = 333.9520.

Jones Soda Co Quarterly Data

Book Value per Share CPI Adj_Book
201609 0.052 241.428 0.072
201612 0.044 241.432 0.061
201703 0.040 243.801 0.055
201706 0.041 244.955 0.056
201709 0.039 246.819 0.053
201712 0.023 246.524 0.031
201803 0.021 249.554 0.028
201806 0.012 251.989 0.016
201809 0.003 252.439 0.004
201812 -0.017 251.233 -0.023
201903 -0.030 254.202 -0.039
201906 -0.027 256.143 -0.035
201909 0.127 256.759 0.165
201912 0.116 256.974 0.151
202003 0.100 258.115 0.129
202006 0.090 257.797 0.117
202009 0.083 260.280 0.106
202012 0.071 260.474 0.091
202103 0.070 264.877 0.088
202106 0.078 271.696 0.096
202109 0.087 274.310 0.106
202112 0.068 278.802 0.081
202203 0.136 287.504 0.158
202206 0.144 296.311 0.162
202209 0.129 296.808 0.145
202212 0.117 296.797 0.132
202303 0.105 301.836 0.116
202306 0.098 305.109 0.107
202309 0.088 307.789 0.095
202312 0.075 306.746 0.082
202403 0.064 312.332 0.068
202406 0.053 314.175 0.056
202409 0.058 315.301 0.061
202412 0.019 315.605 0.020
202503 0.012 319.799 0.013
202506 0.037 322.561 0.038
202509 0.028 324.800 0.029
202512 0.012 324.054 0.012
202603 0.015 330.213 0.015
202606 0.010 333.952 0.010

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Jones Soda Co (JSDA) Overvalued in 2026?

Based on GuruFocus' analysis, Jones Soda Co stock appears to be undervalued. The current stock price of $0.31 is trading 14.9% below its estimated GF Value™ of $0.36. GuruFocus considers Jones Soda Co to be Modestly Undervalued.

Key valuation signals for JSDA:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: $0.36 vs. price of $0.31 (14.9% below fair value)
  • GF Score™: 35/100 with 7 warning signs

No single metric tells the full story. See the JSDA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Jones Soda Co Business Description

Other Exchanges JSDA:Canada
Address 1522 Western Avenue, Suite 24150, Seattle, WA, USA, 98101
Jones Soda Co develops, produces, markets, and distributes premium beverages which the company sells and distributes in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. The company's products are sold in grocery stores, convenience and gas stores, on fountain in restaurants, up and down the street in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through its national accounts with several large retailers. Geographically, the company generates a majority of its revenue from the United States.
35GF Score

Get the complete analysis for JSDA

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.31
Price
$0.36
GF Value