JSDA (Jones Soda Co) Shiller PE Ratio: (As of Jul. 18, 2026)

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JSDA Jones Soda Co JSDA
35 GF Score
Price $0.33
GF Value $0.36
Valuation Fairly Valued
! 7 Warning Signs
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What is Jones Soda Co Shiller PE Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Jones Soda Co  (OTCPK:JSDA) Shiller PE Ratio Explanation

Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.

Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.


Be Aware

Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.


Jones Soda Co Shiller PE Ratio Related Terms


Jones Soda Co Shiller PE Ratio Historical Data

* Premium members only.

The historical data trend for Jones Soda Co's Shiller PE Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Jones Soda Co Shiller PE Ratio Chart

Jones Soda Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Shiller PE Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

Jones Soda Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Shiller PE Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

JSDA vs BRFH, REED, MOJO: Shiller PE Ratio Comparison

For the Beverages - Non-Alcoholic subindustry, Jones Soda Co's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Jones Soda Co Shiller PE Ratio vs Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Jones Soda Co's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Jones Soda Co's Shiller PE Ratio falls into.


JSDA
35GF Score
Jones Soda Co JSDA
Shiller PE Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Jones Soda Co Shiller PE Ratio Calculation

For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Jones Soda Co's E10 for the quarter that ended in Mar. 2026 is calculated as:

For example, Jones Soda Co's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS=Earnings per Share (Diluted)/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0/330.2130*330.2130
=0.000

Current CPI (Mar. 2026) = 330.2130.

Jones Soda Co Quarterly Data

Earnings per Share (Diluted) CPI Adj_EPS
201606 -0.002 241.018 -0.003
201609 0.002 241.428 0.003
201612 -0.010 241.432 -0.014
201703 -0.005 243.801 -0.007
201706 -0.001 244.955 -0.001
201709 -0.010 246.819 -0.013
201712 -0.020 246.524 -0.027
201803 -0.010 249.554 -0.013
201806 -0.010 251.989 -0.013
201809 -0.010 252.439 -0.013
201812 -0.020 251.233 -0.026
201903 -0.020 254.202 -0.026
201906 -0.010 256.143 -0.013
201909 -0.010 256.759 -0.013
201912 -0.020 256.974 -0.026
202003 -0.010 258.115 -0.013
202006 -0.010 257.797 -0.013
202009 -0.010 260.280 -0.013
202012 -0.010 260.474 -0.013
202103 -0.010 264.877 -0.012
202106 0.005 271.696 0.006
202109 -0.001 274.310 -0.001
202112 -0.020 278.802 -0.024
202203 -0.020 287.504 -0.023
202206 -0.020 296.311 -0.022
202209 -0.020 296.808 -0.022
202212 -0.020 296.797 -0.022
202303 -0.010 301.836 -0.011
202306 -0.010 305.109 -0.011
202309 -0.010 307.789 -0.011
202312 -0.020 306.746 -0.022
202403 -0.010 312.332 -0.011
202406 -0.020 314.175 -0.021
202409 -0.020 315.301 -0.021
202412 -0.040 315.605 -0.042
202503 -0.010 319.799 -0.010
202506 0.020 322.561 0.020
202509 -0.010 324.800 -0.010
202512 -0.020 324.054 -0.020
202603 0.000 330.213 0.000

Add all the adjusted EPS together and divide 10 will get our E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Jones Soda Co (JSDA) Overvalued in 2026?

Based on GuruFocus' analysis, Jones Soda Co stock appears to be undervalued. The current stock price of $0.33 is trading 8.9% below its estimated GF Value™ of $0.36. GuruFocus considers Jones Soda Co to be Fairly Valued.

Key valuation signals for JSDA:

  • Shiller PE Ratio:
  • GF Value™: $0.36 vs. price of $0.33 (8.9% below fair value)
  • GF Score™: 35/100 with 7 warning signs

No single metric tells the full story. See the JSDA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Jones Soda Co Business Description

Other Exchanges JSDA:Canada
Address 1522 Western Avenue, Suite 24150, Seattle, WA, USA, 98101
Jones Soda Co develops, produces, markets, and distributes premium beverages which the company sells and distributes in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. The company's products are sold in grocery stores, convenience and gas stores, on fountain in restaurants, up and down the street in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through its national accounts with several large retailers. Geographically, the company generates a majority of its revenue from the United States.
35GF Score

Get the complete analysis for JSDA

Shiller PE Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.33
Price
$0.36
GF Value