Jones Soda CoJSDA -4.01%34 ROC (Joel Greenblatt) % is 484.07% as of Mar. 2026. GuruFocus rates JSDA with a GF Score™ of 34/100 and a GF Value™ of $0.36 (Modestly Undervalued). The stock has 7 warning signs investors should review. Among 116 Beverages - Non-Alcoholic companies, Jones Soda Co ranks worse than 68.1% on this metric.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Jones Soda Co's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was 484.07%.
The historical rank and industry rank for Jones Soda Co's ROC (Joel Greenblatt) % or its related term are showing as below:
JSDA'
s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: -373.24 Med: -117.18 Max: 9.13
Current: 9.13
During the past 13 years, Jones Soda Co's highest ROC (Joel Greenblatt) % was 9.13%. The lowest was -373.24%. And the median was -117.18%.
JSDA's ROC (Joel Greenblatt) % is ranked worse than 68.1% of 116
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 20.135
vs JSDA: 9.13
Jones Soda Co's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was -21.60% per year.
Jones Soda Co (OTCPK:JSDA) ROC (Joel Greenblatt) % Explanation
The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.
Jones Soda Co ROC (Joel Greenblatt) % Related Terms
Jones Soda Co ROC (Joel Greenblatt) % Historical Data
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The historical data trend for Jones Soda Co's ROC (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
JSDA vs BRFH, REED, MOJO: ROC (Joel Greenblatt) % Comparison
For the Beverages - Non-Alcoholic subindustry, Jones Soda Co's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Jones Soda Co ROC (Joel Greenblatt) % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Jones Soda Co's ROC (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where Jones Soda Co's ROC (Joel Greenblatt) % falls into.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:
EBIT stands for Earnings Before Interest and Taxes.
Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.
GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.
Note:
The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a ROC (Joel Greenblatt) % of 484.07% mean?
Jones Soda Co (JSDA) has a ROC (Joel Greenblatt) % of 484.07% as of Mar. 2026. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Jones Soda Co and its competitors. According to the industry distribution chart, Jones Soda Co ranks #79 out of 116 companies in the Beverages - Non-Alcoholic industry, placing it in the top 68.1%.
Is Jones Soda Co's ROC (Joel Greenblatt) % too high?
Jones Soda Co's current ROC (Joel Greenblatt) % is 484.07%. The Beverages - Non-Alcoholic industry median ROC (Joel Greenblatt) % is 20.14. Jones Soda Co's value of 484.07% is 2304.1% above this industry median. Based on the distribution chart, Jones Soda Co ranks #79 out of 116 companies in the Beverages - Non-Alcoholic industry, which is below the industry midpoint. Overall, Jones Soda Co has a GF Score™ of 34/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Jones Soda Co's ROC (Joel Greenblatt) % compare to BRFH and REED?
According to the Beverages - Non-Alcoholic industry distribution chart, Jones Soda Co ranks #79 out of 116 companies for ROC (Joel Greenblatt) %. This places Jones Soda Co in the lower half of its industry. The industry median ROC (Joel Greenblatt) % is 20.14. Jones Soda Co's value of 484.07% is 2304.1% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Beverages - Non-Alcoholic company?
The median ROC (Joel Greenblatt) % among Beverages - Non-Alcoholic companies is 20.14, based on 116 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Jones Soda Co's current ROC (Joel Greenblatt) % of 484.07% is 2304.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Jones Soda Co and its competitors. For the Beverages - Non-Alcoholic industry, the median ROC (Joel Greenblatt) % is 20.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Jones Soda Co's current ROC (Joel Greenblatt) % is 484.07%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Jones Soda Co stock overvalued right now?
Based on GuruFocus' analysis, Jones Soda Co (JSDA) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.36, compared to a current price of $0.28 — trading 22.8% below its estimated fair value. The current ROC (Joel Greenblatt) % is 484.07% and 2304.1% above the Beverages - Non-Alcoholic industry median of 20.14. Jones Soda Co's overall GF Score™ is 34/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Jones Soda Co (JSDA), the current ROC (Joel Greenblatt) % is 484.07% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Jones Soda Co (JSDA) Overvalued in 2026?
Based on GuruFocus' analysis, Jones Soda Co stock appears to be undervalued.
The current stock price of $0.28 is trading 22.8% below its estimated GF Value™ of $0.36.
GuruFocus considers Jones Soda Co to be Modestly Undervalued.
Key valuation signals for JSDA:
ROC (Joel Greenblatt) %: 484.07%
GF Value™: $0.36 vs. price of $0.28 (22.8% below fair value)
Industry Position: 2304.1% above the Beverages - Non-Alcoholic median (#79 of 116)
No single metric tells the full story. See the JSDA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Jones Soda Co develops, produces, markets, and distributes premium beverages which the company sells and distributes in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. The company's products are sold in grocery stores, convenience and gas stores, on fountain in restaurants, up and down the street in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through its national accounts with several large retailers. Geographically, the company generates a majority of its revenue from the United States.
34GF Score
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