JSDA (Jones Soda Co) GF Value Rank: 10 (As of Jun. 27, 2026) — 43% Above Median


JSDA Jones Soda Co JSDA
35 GF Score
Price $0.28
GF Value $0.36
Valuation Modestly Undervalued
! 7 Warning Signs
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What is Jones Soda Co GF Value Rank?

Jones Soda Co JSDA +0.10% 35 GF Value Rank is 10 as of Jun. 27, 2026, which is 43% above its 10-year median of 7.00. GuruFocus rates JSDA with a GF Score™ of 35/100 and a GF Value™ of $0.36 (Modestly Undervalued). The stock has 7 warning signs investors should review.

Jones Soda Co has the GF Value Rank of 10.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Jones Soda Co GF Value Rank Related Terms

JSDA vs BRFH, REED, MOJO: GF Value Rank Comparison

For the Beverages - Non-Alcoholic subindustry, Jones Soda Co's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Jones Soda Co GF Value Rank vs Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Jones Soda Co's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Jones Soda Co's GF Value Rank falls into.


JSDA
35GF Score
Jones Soda Co JSDA
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 10 mean?
Jones Soda Co (JSDA) has a GF Value Rank of 10 as of Jun. 27, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Jones Soda Co and its competitors. This is 43% above median its historical median of 7.00. Over the past decade, Jones Soda Co's GF Value Rank has ranged from 1.00 to 10.00.
Is Jones Soda Co's GF Value Rank too high?
Jones Soda Co's current GF Value Rank of 10 is 43% above median its 10-year median of 7.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Jones Soda Co has a GF Score™ of 35/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Jones Soda Co's GF Value Rank compare to BRFH and REED?
Jones Soda Co's GF Value Rank of 10 can be compared against companies in the Beverages - Non-Alcoholic industry. Historically, Jones Soda Co's own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Beverages - Non-Alcoholic company?
A good GF Value Rank depends on the Beverages - Non-Alcoholic industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Jones Soda Co and its competitors. Jones Soda Co's current GF Value Rank is 10, which is 43% above median its own 10-year median of 7.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Jones Soda Co stock overvalued right now?
Based on GuruFocus' analysis, Jones Soda Co (JSDA) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.36, compared to a current price of $0.28 — trading 23% below its estimated fair value. The current GF Value Rank is 10, which is 43% above median its 10-year median of 7.00. Jones Soda Co's overall GF Score™ is 35/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Jones Soda Co (JSDA), the current GF Value Rank is 10 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Jones Soda Co (JSDA) Overvalued in 2026?

Based on GuruFocus' analysis, Jones Soda Co stock appears to be undervalued. The current stock price of $0.28 is trading 23% below its estimated GF Value™ of $0.36. GuruFocus considers Jones Soda Co to be Modestly Undervalued.

Key valuation signals for JSDA:

  • GF Value Rank: 10 (43% above median its 10-year median of 7.00)
  • GF Value™: $0.36 vs. price of $0.28 (23% below fair value)
  • GF Score™: 35/100 with 7 warning signs

No single metric tells the full story. See the JSDA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Jones Soda Co Business Description

Other Exchanges JSDA:Canada
Address 1522 Western Avenue, Suite 24150, Seattle, WA, USA, 98101
Jones Soda Co develops, produces, markets, and distributes premium beverages which the company sells and distributes in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. The company's products are sold in grocery stores, convenience and gas stores, on fountain in restaurants, up and down the street in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through its national accounts with several large retailers. Geographically, the company generates a majority of its revenue from the United States.
35GF Score

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GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.28
Price
$0.36
GF Value