ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. Jones Soda Co's annualized return on invested capital (ROIC %) for the quarter that ended in Mar. 2026 was 22.83%.
As of today (2026-06-25), Jones Soda Co's WACC % is 9.19%. Jones Soda Co's ROIC % is -69.99% (calculated using TTM income statement data).
Jones Soda Co earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Jones Soda Co (OTCPK:JSDA) ROIC % Explanation
ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROIC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Jones Soda Co's WACC % is 9.19%. Jones Soda Co's ROIC % is -69.99% (calculated using TTM income statement data).
Jones Soda Co earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Jones Soda Co ROIC % Related Terms
Jones Soda Co ROIC % Historical Data
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The historical data trend for Jones Soda Co's ROIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, Jones Soda Co's ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Jones Soda Co ROIC % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Jones Soda Co's ROIC % distribution charts can be found below:
* The bar in red indicates where Jones Soda Co's ROIC % falls into.
Note:
The Operating Income data used here is four times the quarterly (Mar. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Jones Soda Co (JSDA) has a ROIC % of 22.83% as of Mar. 2026. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Jones Soda Co and its competitors.
Is Jones Soda Co's ROIC % too high?
Jones Soda Co's current ROIC % is 22.83%. The Beverages - Non-Alcoholic industry median ROIC % is 8.72. Jones Soda Co's value of 22.83% is 162% above this industry median. Overall, Jones Soda Co has a GF Score™ of 34/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Jones Soda Co's ROIC % compare to BRFH and REED?
Jones Soda Co's ROIC % of 22.83% can be compared against companies in the Beverages - Non-Alcoholic industry. The industry median ROIC % is 8.72. Jones Soda Co's value of 22.83% is 162% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROIC % for a Beverages - Non-Alcoholic company?
The median ROIC % among Beverages - Non-Alcoholic companies is 8.72, based on 114 companies in the industry. Companies in the top quartile (top 25%) have a ROIC % significantly above this median, while those in the bottom quartile fall well below. However, ROIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Jones Soda Co's current ROIC % of 22.83% is 162% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROIC % mean?
A high ROIC % can signal that a stock is expensive relative to its fundamentals. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Jones Soda Co and its competitors. For the Beverages - Non-Alcoholic industry, the median ROIC % is 8.72 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Jones Soda Co's current ROIC % is 22.83%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Jones Soda Co stock overvalued right now?
Based on GuruFocus' analysis, Jones Soda Co (JSDA) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.36, compared to a current price of $0.28 — trading 21.1% below its estimated fair value. The current ROIC % is 22.83% and 162% above the Beverages - Non-Alcoholic industry median of 8.72. Jones Soda Co's overall GF Score™ is 34/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROIC % calculated?
ROIC % is calculated from a company's financial statements. For Jones Soda Co (JSDA), the current ROIC % is 22.83% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Jones Soda Co (JSDA) Overvalued in 2026?
Based on GuruFocus' analysis, Jones Soda Co stock appears to be undervalued.
The current stock price of $0.28 is trading 21.1% below its estimated GF Value™ of $0.36.
GuruFocus considers Jones Soda Co to be Modestly Undervalued.
Key valuation signals for JSDA:
ROIC %: 22.83%
GF Value™: $0.36 vs. price of $0.28 (21.1% below fair value)
Industry Position: 162% above the Beverages - Non-Alcoholic median
No single metric tells the full story. See the JSDA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Jones Soda Co develops, produces, markets, and distributes premium beverages which the company sells and distributes in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. The company's products are sold in grocery stores, convenience and gas stores, on fountain in restaurants, up and down the street in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through its national accounts with several large retailers. Geographically, the company generates a majority of its revenue from the United States.
34GF Score
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