Jones Soda CoJSDA +0.10%35 Cyclically Adjusted PS Ratio is 0.96 as of Jun. 28, 2026, which is 41% above its 10-year median of 0.68. GuruFocus rates JSDA with a GF Score™ of 35/100 and a GF Value™ of $0.36 (Modestly Undervalued). The stock has 7 warning signs investors should review. Among 86 Beverages - Non-Alcoholic companies, Jones Soda Co ranks better than 66.28% on this metric.
The historical rank and industry rank for Jones Soda Co's Cyclically Adjusted PS Ratio or its related term are showing as below:
JSDA'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.36 Med: 0.68 Max: 3.73
Current: 0.94
During the past years, Jones Soda Co's highest Cyclically Adjusted PS Ratio was 3.73. The lowest was 0.36. And the median was 0.68.
JSDA's Cyclically Adjusted PS Ratio is ranked better than 66.28% of 86
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 1.56
vs JSDA: 0.94
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Jones Soda Co's adjusted revenue per share data for the three months ended in Mar. 2026 was $0.102. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $0.29 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Jones Soda Co (OTCPK:JSDA) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Jones Soda Co Cyclically Adjusted PS Ratio Related Terms
Jones Soda Co Cyclically Adjusted PS Ratio Historical Data
* Premium members only.
The historical data trend for Jones Soda Co's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
JSDA vs BRFH, REED, MOJO: Cyclically Adjusted PS Ratio Comparison
For the Beverages - Non-Alcoholic subindustry, Jones Soda Co's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Jones Soda Co Cyclically Adjusted PS Ratio vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Jones Soda Co's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Jones Soda Co's Cyclically Adjusted PS Ratio falls into.
Jones Soda Co Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
Jones Soda Co's Cyclically Adjusted PS Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 0.96 mean?
Jones Soda Co (JSDA) has a Cyclically Adjusted PS Ratio of 0.96 as of Jun. 28, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Jones Soda Co and its competitors. This is 41% above median its historical median of 0.68. Over the past decade, Jones Soda Co's Cyclically Adjusted PS Ratio has ranged from 0.36 to 3.73. According to the industry distribution chart, Jones Soda Co ranks #29 out of 86 companies in the Beverages - Non-Alcoholic industry, placing it in the top 33.7%.
Is Jones Soda Co's Cyclically Adjusted PS Ratio too high?
Jones Soda Co's current Cyclically Adjusted PS Ratio of 0.96 is 41% above median its 10-year median of 0.68. Over the past 10 years, this metric has ranged from a low of 0.36 to a high of 3.73. The Beverages - Non-Alcoholic industry median Cyclically Adjusted PS Ratio is 1.56. Jones Soda Co's value of 0.96 is 38.5% below this industry median. Based on the distribution chart, Jones Soda Co ranks #29 out of 86 companies in the Beverages - Non-Alcoholic industry, which is above the industry midpoint. Overall, Jones Soda Co has a GF Score™ of 35/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Jones Soda Co's Cyclically Adjusted PS Ratio compare to BRFH and REED?
According to the Beverages - Non-Alcoholic industry distribution chart, Jones Soda Co ranks #29 out of 86 companies for Cyclically Adjusted PS Ratio. This puts Jones Soda Co in the upper half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.56. Jones Soda Co's value of 0.96 is 38.5% below this benchmark. Historically, Jones Soda Co's own Cyclically Adjusted PS Ratio has ranged from 0.36 to 3.73 over the past decade. While the company's 10-year median is 0.68 vs. the industry median of 1.56, Jones Soda Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Beverages - Non-Alcoholic company?
The median Cyclically Adjusted PS Ratio among Beverages - Non-Alcoholic companies is 1.56, based on 86 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Jones Soda Co's current Cyclically Adjusted PS Ratio of 0.96 is 38.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Jones Soda Co and its competitors. For the Beverages - Non-Alcoholic industry, the median Cyclically Adjusted PS Ratio is 1.56 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Jones Soda Co's current Cyclically Adjusted PS Ratio is 0.96, which is 41% above median its own 10-year median of 0.68. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Jones Soda Co stock overvalued right now?
Based on GuruFocus' analysis, Jones Soda Co (JSDA) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.36, compared to a current price of $0.28 — trading 23% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.96, which is 41% above median its 10-year median of 0.68 and 38.5% below the Beverages - Non-Alcoholic industry median of 1.56. Jones Soda Co's overall GF Score™ is 35/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Jones Soda Co (JSDA), the current Cyclically Adjusted PS Ratio is 0.96 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Jones Soda Co (JSDA) Overvalued in 2026?
Based on GuruFocus' analysis, Jones Soda Co stock appears to be undervalued.
The current stock price of $0.28 is trading 23% below its estimated GF Value™ of $0.36.
GuruFocus considers Jones Soda Co to be Modestly Undervalued.
Key valuation signals for JSDA:
Cyclically Adjusted PS Ratio: 0.96 (41% above median its 10-year median of 0.68)
GF Value™: $0.36 vs. price of $0.28 (23% below fair value)
Industry Position: 38.5% below the Beverages - Non-Alcoholic median (#29 of 86)
No single metric tells the full story. See the JSDA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Jones Soda Co develops, produces, markets, and distributes premium beverages which the company sells and distributes in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. The company's products are sold in grocery stores, convenience and gas stores, on fountain in restaurants, up and down the street in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through its national accounts with several large retailers. Geographically, the company generates a majority of its revenue from the United States.
35GF Score
Get the complete analysis for JSDA
Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
JSDA has been successfully added to your 
