Jones Soda CoJSDA +1.62%34 Gross Margin % is 31.35% as of Mar. 2026, which is 28% above its 10-year median of 24.41. GuruFocus rates JSDA with a GF Score™ of 34/100 and a GF Value™ of $0.36 (Modestly Undervalued). The stock has 7 warning signs investors should review. Among 115 Beverages - Non-Alcoholic companies, Jones Soda Co ranks worse than 83.48% on this metric.
The historical rank and industry rank for Jones Soda Co's Gross Margin % or its related term are showing as below:
JSDA'
s Gross Margin % Range Over the Past 10 Years
Min: 20.58 Med: 24.41 Max: 29.73
Current: 27.66
During the past 13 years, the highestGross Margin % of Jones Soda Co was 29.73%. The lowest was 20.58%. And the median was 24.41%.
JSDA's Gross Margin % is ranked worse than 83.48% of 115
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 38.43
vs JSDA: 27.66
Jones Soda Co had a gross margin of 31.35% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Jones Soda Co was -0.50% per year.
Jones Soda Co (OTCPK:JSDA) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Jones Soda Co had a gross margin of 31.35% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Jones Soda Co Gross Margin % Related Terms
Jones Soda Co Gross Margin % Historical Data
* Premium members only.
The historical data trend for Jones Soda Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
JSDA vs BRFH, REED, MOJO: Gross Margin % Comparison
For the Beverages - Non-Alcoholic subindustry, Jones Soda Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Jones Soda Co Gross Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Jones Soda Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Jones Soda Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Jones Soda Co (JSDA) has a Gross Margin % of 31.35% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Jones Soda Co and its competitors. This is 28% above median its historical median of 24.41. Over the past decade, Jones Soda Co's Gross Margin % has ranged from 20.58 to 29.73. According to the industry distribution chart, Jones Soda Co ranks #96 out of 115 companies in the Beverages - Non-Alcoholic industry, placing it in the top 83.5%.
Is Jones Soda Co's Gross Margin % too high?
Jones Soda Co's current Gross Margin % of 31.35% is 28% above median its 10-year median of 24.41. Over the past 10 years, this metric has ranged from a low of 20.58 to a high of 29.73. The Beverages - Non-Alcoholic industry median Gross Margin % is 38.43. Jones Soda Co's value of 31.35% is 18.4% below this industry median. Based on the distribution chart, Jones Soda Co ranks #96 out of 115 companies in the Beverages - Non-Alcoholic industry, which is in the bottom quartile relative to peers. Overall, Jones Soda Co has a GF Score™ of 34/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Jones Soda Co's Gross Margin % compare to BRFH and REED?
According to the Beverages - Non-Alcoholic industry distribution chart, Jones Soda Co ranks #96 out of 115 companies for Gross Margin %. This places Jones Soda Co in the lower half of its industry. The industry median Gross Margin % is 38.43. Jones Soda Co's value of 31.35% is 18.4% below this benchmark. Historically, Jones Soda Co's own Gross Margin % has ranged from 20.58 to 29.73 over the past decade. While the company's 10-year median is 24.41 vs. the industry median of 38.43, Jones Soda Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Beverages - Non-Alcoholic company?
The median Gross Margin % among Beverages - Non-Alcoholic companies is 38.43, based on 115 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Jones Soda Co's current Gross Margin % of 31.35% is 18.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Jones Soda Co and its competitors. For the Beverages - Non-Alcoholic industry, the median Gross Margin % is 38.43 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Jones Soda Co's current Gross Margin % is 31.35%, which is 28% above median its own 10-year median of 24.41. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Jones Soda Co stock overvalued right now?
Based on GuruFocus' analysis, Jones Soda Co (JSDA) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.36, compared to a current price of $0.29 — trading 19.6% below its estimated fair value. The current Gross Margin % is 31.35%, which is 28% above median its 10-year median of 24.41 and 18.4% below the Beverages - Non-Alcoholic industry median of 38.43. Jones Soda Co's overall GF Score™ is 34/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Jones Soda Co (JSDA), the current Gross Margin % is 31.35% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Jones Soda Co (JSDA) Overvalued in 2026?
Based on GuruFocus' analysis, Jones Soda Co stock appears to be undervalued.
The current stock price of $0.29 is trading 19.6% below its estimated GF Value™ of $0.36.
GuruFocus considers Jones Soda Co to be Modestly Undervalued.
Key valuation signals for JSDA:
Gross Margin %: 31.35% (28% above median its 10-year median of 24.41)
GF Value™: $0.36 vs. price of $0.29 (19.6% below fair value)
Industry Position: 18.4% below the Beverages - Non-Alcoholic median (#96 of 115)
No single metric tells the full story. See the JSDA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Jones Soda Co develops, produces, markets, and distributes premium beverages which the company sells and distributes in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. The company's products are sold in grocery stores, convenience and gas stores, on fountain in restaurants, up and down the street in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through its national accounts with several large retailers. Geographically, the company generates a majority of its revenue from the United States.
34GF Score
Get the complete analysis for JSDA
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
JSDA has been successfully added to your 
