ROE % is calculated as Net Income divided by its average Total Stockholders Equity over a certain period of time. Jones Soda Co's annualized net income for the quarter that ended in Mar. 2026 was $0.46 Mil. Jones Soda Co's average Total Stockholders Equity over the quarter that ended in Mar. 2026 was $1.64 Mil. Therefore, Jones Soda Co's annualized ROE % for the quarter that ended in Mar. 2026 was 28.07%.
The historical rank and industry rank for Jones Soda Co's ROE % or its related term are showing as below:
JSDA'
s ROE % Range Over the Past 10 Years
Min: -1732.5 Med: -82.33 Max: -10.25
Current: -32.83
During the past 13 years, Jones Soda Co's highest ROE % was -10.25%. The lowest was -1,732.50%. And the median was -82.33%.
JSDA's ROE % is ranked worse than 97.3% of 111
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 11.15
vs JSDA: -32.83
Jones Soda Co (OTCPK:JSDA) ROE % Explanation
ROE % measures the rate of return on the ownership interest (shareholder's equity) of the common stock owners. It measures a firm's efficiency at generating profits from every unit of shareholders' equity (also known as net assets or assets minus liabilities). ROE % shows how well a company uses investment funds to generate earnings growth. ROE %s between 15% and 20% are considered desirable.
The factors that affect a company's ROE % can be illustrated with the three-step DuPont Analysis:
Note:
The net income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data. The same rule applies to Pre-Tax Income and Operating Income.
* In the five-step DuPont Analysis, Operating Income is only available for non-financial companies. Thus, for Insurance companies, we use EBIT as a substitution of Operating Income. For Banks, both Operating Income and EBIT is unavailable. Thus we combined Interest Burden and Operating Margin % into Pretax Margin %, and the DuPont Analysis is divided into four components instead.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Net Income is used.
Because a company can increase its ROE % by having more financial leverage, it is important to watch the equity multiplier when investing in high ROE % companies. Like ROA %, ROE % is calculated with only 12 months data. Fluctuations in company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Asset light businesses require very few assets to generate very high earnings. Their ROE %s can be extremely high.
Jones Soda Co ROE % Related Terms
Jones Soda Co ROE % Historical Data
* Premium members only.
The historical data trend for Jones Soda Co's ROE % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, Jones Soda Co's ROE %, along with its competitors' market caps and ROE % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Jones Soda Co ROE % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Jones Soda Co's ROE % distribution charts can be found below:
* The bar in red indicates where Jones Soda Co's ROE % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROE %, the net income of the last fiscal year and the average total shareholder equity over the fiscal year are used. In calculating the quarterly data,
the net income data used here is four times the quarterly (Mar. 2026) net income data.
ROE % is displayed in the 30-year financial page.
Jones Soda Co (JSDA) has a ROE % of 28.07% as of Mar. 2026. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on Jones Soda Co and its competitors. According to the industry distribution chart, Jones Soda Co ranks #108 out of 111 companies in the Beverages - Non-Alcoholic industry, placing it in the top 97.3%.
Is Jones Soda Co's ROE % too high?
Jones Soda Co's current ROE % is 28.07%. The Beverages - Non-Alcoholic industry median ROE % is 11.15. Jones Soda Co's value of 28.07% is 151.7% above this industry median. Based on the distribution chart, Jones Soda Co ranks #108 out of 111 companies in the Beverages - Non-Alcoholic industry, which is in the bottom quartile relative to peers. Overall, Jones Soda Co has a GF Score™ of 34/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Jones Soda Co's ROE % compare to BRFH and REED?
According to the Beverages - Non-Alcoholic industry distribution chart, Jones Soda Co ranks #108 out of 111 companies for ROE %. This places Jones Soda Co in the lower half of its industry. The industry median ROE % is 11.15. Jones Soda Co's value of 28.07% is 151.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROE % for a Beverages - Non-Alcoholic company?
The median ROE % among Beverages - Non-Alcoholic companies is 11.15, based on 111 companies in the industry. Companies in the top quartile (top 25%) have a ROE % significantly above this median, while those in the bottom quartile fall well below. However, ROE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Jones Soda Co's current ROE % of 28.07% is 151.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROE % mean?
A high ROE % can signal that a stock is expensive relative to its fundamentals. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on Jones Soda Co and its competitors. For the Beverages - Non-Alcoholic industry, the median ROE % is 11.15 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Jones Soda Co's current ROE % is 28.07%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Jones Soda Co stock overvalued right now?
Based on GuruFocus' analysis, Jones Soda Co (JSDA) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.36, compared to a current price of $0.28 — trading 22.8% below its estimated fair value. The current ROE % is 28.07% and 151.7% above the Beverages - Non-Alcoholic industry median of 11.15. Jones Soda Co's overall GF Score™ is 34/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROE % calculated?
ROE % is calculated from a company's financial statements. For Jones Soda Co (JSDA), the current ROE % is 28.07% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Jones Soda Co (JSDA) Overvalued in 2026?
Based on GuruFocus' analysis, Jones Soda Co stock appears to be undervalued.
The current stock price of $0.28 is trading 22.8% below its estimated GF Value™ of $0.36.
GuruFocus considers Jones Soda Co to be Modestly Undervalued.
Key valuation signals for JSDA:
ROE %: 28.07%
GF Value™: $0.36 vs. price of $0.28 (22.8% below fair value)
Industry Position: 151.7% above the Beverages - Non-Alcoholic median (#108 of 111)
No single metric tells the full story. See the JSDA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Jones Soda Co develops, produces, markets, and distributes premium beverages which the company sells and distributes in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. The company's products are sold in grocery stores, convenience and gas stores, on fountain in restaurants, up and down the street in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through its national accounts with several large retailers. Geographically, the company generates a majority of its revenue from the United States.
34GF Score
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