Jones Soda CoJSDA -4.01%34 Pretax Margin % is 0.94% as of Mar. 2026. GuruFocus rates JSDA with a GF Score™ of 34/100 and a GF Value™ of $0.36 (Modestly Undervalued). The stock has 7 warning signs investors should review. Among 116 Beverages - Non-Alcoholic companies, Jones Soda Co ranks worse than 83.62% on this metric.
Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. Jones Soda Co's Pre-Tax Income for the
three
months ended in Mar. 2026 was $0.12 Mil. Jones Soda Co's Revenue for the
three
months ended in Mar. 2026 was $12.43 Mil. Therefore, Jones Soda Co's pretax margin for the quarter that ended in Mar. 2026 was 0.94%.
The historical rank and industry rank for Jones Soda Co's Pretax Margin % or its related term are showing as below:
JSDA'
s Pretax Margin % Range Over the Past 10 Years
Min: -54.62 Med: -20.13 Max: -1.14
Current: -1.41
JSDA's Pretax Margin % is ranked worse than 83.62% of 116
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 9.02
vs JSDA: -1.41
Jones Soda Co (OTCPK:JSDA) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Jones Soda Co Pretax Margin % Related Terms
Jones Soda Co Pretax Margin % Historical Data
* Premium members only.
The historical data trend for Jones Soda Co's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
JSDA vs BRFH, REED, MOJO: Pretax Margin % Comparison
For the Beverages - Non-Alcoholic subindustry, Jones Soda Co's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Jones Soda Co Pretax Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Jones Soda Co's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Jones Soda Co's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Jones Soda Co (JSDA) has a Pretax Margin % of 0.94% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Jones Soda Co and its competitors. According to the industry distribution chart, Jones Soda Co ranks #97 out of 116 companies in the Beverages - Non-Alcoholic industry, placing it in the top 83.6%.
Is Jones Soda Co's Pretax Margin % too high?
Jones Soda Co's current Pretax Margin % is 0.94%. The Beverages - Non-Alcoholic industry median Pretax Margin % is 9.02. Jones Soda Co's value of 0.94% is 89.6% below this industry median. Based on the distribution chart, Jones Soda Co ranks #97 out of 116 companies in the Beverages - Non-Alcoholic industry, which is in the bottom quartile relative to peers. Overall, Jones Soda Co has a GF Score™ of 34/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Jones Soda Co's Pretax Margin % compare to BRFH and REED?
According to the Beverages - Non-Alcoholic industry distribution chart, Jones Soda Co ranks #97 out of 116 companies for Pretax Margin %. This places Jones Soda Co in the lower half of its industry. The industry median Pretax Margin % is 9.02. Jones Soda Co's value of 0.94% is 89.6% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Beverages - Non-Alcoholic company?
The median Pretax Margin % among Beverages - Non-Alcoholic companies is 9.02, based on 116 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Jones Soda Co's current Pretax Margin % of 0.94% is 89.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Jones Soda Co and its competitors. For the Beverages - Non-Alcoholic industry, the median Pretax Margin % is 9.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Jones Soda Co's current Pretax Margin % is 0.94%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Jones Soda Co stock overvalued right now?
Based on GuruFocus' analysis, Jones Soda Co (JSDA) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.36, compared to a current price of $0.28 — trading 22.8% below its estimated fair value. The current Pretax Margin % is 0.94% and 89.6% below the Beverages - Non-Alcoholic industry median of 9.02. Jones Soda Co's overall GF Score™ is 34/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Jones Soda Co (JSDA), the current Pretax Margin % is 0.94% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Jones Soda Co (JSDA) Overvalued in 2026?
Based on GuruFocus' analysis, Jones Soda Co stock appears to be undervalued.
The current stock price of $0.28 is trading 22.8% below its estimated GF Value™ of $0.36.
GuruFocus considers Jones Soda Co to be Modestly Undervalued.
Key valuation signals for JSDA:
Pretax Margin %: 0.94%
GF Value™: $0.36 vs. price of $0.28 (22.8% below fair value)
Industry Position: 89.6% below the Beverages - Non-Alcoholic median (#97 of 116)
No single metric tells the full story. See the JSDA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Jones Soda Co develops, produces, markets, and distributes premium beverages which the company sells and distributes in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. The company's products are sold in grocery stores, convenience and gas stores, on fountain in restaurants, up and down the street in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through its national accounts with several large retailers. Geographically, the company generates a majority of its revenue from the United States.
34GF Score
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