ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Jones Soda Co's annualizedNet Income for the quarter that ended in Mar. 2026 was $0.46 Mil.
Jones Soda Co's average Total Assets over the quarter that ended in Mar. 2026 was $16.16 Mil. Therefore, Jones Soda Co's annualized ROA % for the quarter that ended in Mar. 2026 was 2.85%.
The historical rank and industry rank for Jones Soda Co's ROA % or its related term are showing as below:
JSDA'
s ROA % Range Over the Past 10 Years
Min: -107.39 Med: -35.27 Max: -3.56
Current: -6.13
During the past 13 years, Jones Soda Co's highest ROA % was -3.56%. The lowest was -107.39%. And the median was -35.27%.
JSDA's ROA % is ranked worse than 87.93% of 116
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 5.595
vs JSDA: -6.13
Jones Soda Co (OTCPK:JSDA) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Jones Soda Co ROA % Related Terms
Jones Soda Co ROA % Historical Data
* Premium members only.
The historical data trend for Jones Soda Co's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, Jones Soda Co's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Jones Soda Co ROA % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Jones Soda Co's ROA % distribution charts can be found below:
* The bar in red indicates where Jones Soda Co's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Jones Soda Co (JSDA) has a ROA % of 2.85% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Jones Soda Co and its competitors. According to the industry distribution chart, Jones Soda Co ranks #102 out of 116 companies in the Beverages - Non-Alcoholic industry, placing it in the top 87.9%.
Is Jones Soda Co's ROA % too high?
Jones Soda Co's current ROA % is 2.85%. The Beverages - Non-Alcoholic industry median ROA % is 5.60. Jones Soda Co's value of 2.85% is 49.1% below this industry median. Based on the distribution chart, Jones Soda Co ranks #102 out of 116 companies in the Beverages - Non-Alcoholic industry, which is in the bottom quartile relative to peers. Overall, Jones Soda Co has a GF Score™ of 34/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Jones Soda Co's ROA % compare to BRFH and REED?
According to the Beverages - Non-Alcoholic industry distribution chart, Jones Soda Co ranks #102 out of 116 companies for ROA %. This places Jones Soda Co in the lower half of its industry. The industry median ROA % is 5.60. Jones Soda Co's value of 2.85% is 49.1% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Beverages - Non-Alcoholic company?
The median ROA % among Beverages - Non-Alcoholic companies is 5.60, based on 116 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Jones Soda Co's current ROA % of 2.85% is 49.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Jones Soda Co and its competitors. For the Beverages - Non-Alcoholic industry, the median ROA % is 5.60 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Jones Soda Co's current ROA % is 2.85%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Jones Soda Co stock overvalued right now?
Based on GuruFocus' analysis, Jones Soda Co (JSDA) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.36, compared to a current price of $0.29 — trading 19.6% below its estimated fair value. The current ROA % is 2.85% and 49.1% below the Beverages - Non-Alcoholic industry median of 5.60. Jones Soda Co's overall GF Score™ is 34/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Jones Soda Co (JSDA), the current ROA % is 2.85% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Jones Soda Co (JSDA) Overvalued in 2026?
Based on GuruFocus' analysis, Jones Soda Co stock appears to be undervalued.
The current stock price of $0.29 is trading 19.6% below its estimated GF Value™ of $0.36.
GuruFocus considers Jones Soda Co to be Modestly Undervalued.
Key valuation signals for JSDA:
ROA %: 2.85%
GF Value™: $0.36 vs. price of $0.29 (19.6% below fair value)
Industry Position: 49.1% below the Beverages - Non-Alcoholic median (#102 of 116)
No single metric tells the full story. See the JSDA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Jones Soda Co develops, produces, markets, and distributes premium beverages which the company sells and distributes in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. The company's products are sold in grocery stores, convenience and gas stores, on fountain in restaurants, up and down the street in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through its national accounts with several large retailers. Geographically, the company generates a majority of its revenue from the United States.
34GF Score
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