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TTD (The Trade Desk) Cyclically Adjusted PB Ratio : 28.01 (As of Jun. 27, 2025)


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What is The Trade Desk Cyclically Adjusted PB Ratio?

As of today (2025-06-27), The Trade Desk's current share price is $70.315. The Trade Desk's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2025 was $2.51. The Trade Desk's Cyclically Adjusted PB Ratio for today is 28.01.

The historical rank and industry rank for The Trade Desk's Cyclically Adjusted PB Ratio or its related term are showing as below:

TTD' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 18.42   Med: 27.18   Max: 30.4
Current: 26.91

During the past years, The Trade Desk's highest Cyclically Adjusted PB Ratio was 30.40. The lowest was 18.42. And the median was 27.18.

TTD's Cyclically Adjusted PB Ratio is ranked worse than
98.6% of 713 companies
in the Media - Diversified industry
Industry Median: 1.11 vs TTD: 26.91

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

The Trade Desk's adjusted book value per share data for the three months ended in Mar. 2025 was $5.527. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $2.51 for the trailing ten years ended in Mar. 2025.

Shiller PE for Stocks: The True Measure of Stock Valuation


The Trade Desk Cyclically Adjusted PB Ratio Historical Data

The historical data trend for The Trade Desk's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

The Trade Desk Cyclically Adjusted PB Ratio Chart

The Trade Desk Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Cyclically Adjusted PB Ratio
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The Trade Desk Quarterly Data
Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only - - - - 21.77

Competitive Comparison of The Trade Desk's Cyclically Adjusted PB Ratio

For the Advertising Agencies subindustry, The Trade Desk's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The Trade Desk's Cyclically Adjusted PB Ratio Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, The Trade Desk's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where The Trade Desk's Cyclically Adjusted PB Ratio falls into.


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The Trade Desk Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

The Trade Desk's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=70.315/2.51
=28.01

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Trade Desk's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2025 is calculated as:

For example, The Trade Desk's adjusted Book Value per Share data for the three months ended in Mar. 2025 was:

Adj_Book=Book Value per Share/CPI of Mar. 2025 (Change)*Current CPI (Mar. 2025)
=5.527/134.9266*134.9266
=5.527

Current CPI (Mar. 2025) = 134.9266.

The Trade Desk Quarterly Data

Book Value per Share CPI Adj_Book
201412 -0.016 99.070 -0.022
201509 0.000 100.392 0.000
201512 0.037 99.792 0.050
201603 0.000 100.470 0.000
201606 0.165 101.688 0.219
201609 0.378 101.861 0.501
201612 0.420 101.863 0.556
201703 0.432 102.862 0.567
201706 0.488 103.349 0.637
201709 0.525 104.136 0.680
201712 0.590 104.011 0.765
201803 0.625 105.290 0.801
201806 0.702 106.317 0.891
201809 0.780 106.507 0.988
201812 0.900 105.998 1.146
201903 0.965 107.251 1.214
201906 1.096 108.070 1.368
201909 1.187 108.329 1.478
201912 1.347 108.420 1.676
202003 1.464 108.902 1.814
202006 1.623 108.767 2.013
202009 1.774 109.815 2.180
202012 2.140 109.897 2.627
202103 2.281 111.754 2.754
202106 2.513 114.631 2.958
202109 2.711 115.734 3.161
202112 3.159 117.630 3.624
202203 3.393 121.301 3.774
202206 3.645 125.017 3.934
202209 3.911 125.227 4.214
202212 4.313 125.222 4.647
202303 3.975 127.348 4.212
202306 4.227 128.729 4.431
202309 4.397 129.860 4.569
202312 4.427 129.419 4.615
202403 4.433 131.776 4.539
202406 4.893 132.554 4.981
202409 5.321 133.029 5.397
202412 5.945 133.157 6.024
202503 5.527 134.927 5.527

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.


The Trade Desk  (NAS:TTD) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


The Trade Desk Cyclically Adjusted PB Ratio Related Terms

Thank you for viewing the detailed overview of The Trade Desk's Cyclically Adjusted PB Ratio provided by GuruFocus.com. Please click on the following links to see related term pages.


The Trade Desk Business Description

Address
42 North Chestnut Street, Ventura, CA, USA, 93001
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. It uses data in an iterative manner to optimize the performance of ad impressions purchased. The firm's platform is referred to as a demand-side platform in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising.
Executives
Laura Schenkein officer: Chief Financial Officer C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA CA 93001
David B Wells director C/O NETFLIX, INC., 100 WINCHESTER CIRCLE, LOS GATOS CA 95130
Jeffrey Terry Green director, 10 percent owner, officer: President and CEO 42 N. CHESTNUT STREET, VENTURA CA 93001
Jay R Grant officer: Chief Legal Officer 225 E. 79TH STREET, APT 12E, NEW YORK NY 10075
Gokul Rajaram director 301 CONGRESS AVENUE, SUITE 700, AUSTIN TX 78701
Andrea Lee Cunningham director C/O TRADE DESK, INC., 42 N. CHESTNUT STREET, VENTURA CA 93001
Kathryn E Falberg director C/O AXOVANT SCIENCES, INC., 320 WEST 37TH STREET, 5TH FLOOR, NEW YORK NY 10018
Lise J Buyer director 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043
David Randall Pickles officer: Chief Technology Officer 42 N. CHESTNUT STREET, VENTURA CA 93001
Blake Jeffrey Grayson officer: Chief Financial Officer 2212 EVERETT AVENUE E, SEATTLE WA 98102
Eric B Paley director, 10 percent owner C/O THE TRADE DESK, INC., 42 N. CHESTNUT ST., VENTURA CA 93001
Susan Vobejda officer: Chief Marketing Officer 130 EAST RANDOLPH STREET, 7TH FLOOR, CHICAGO IL 60601
Michelle Hulst officer: Chief Operating Officer 130 MERCHANT STREET, HONOLULU HI 96813
Brian John Stempeck officer: Chief Client Officer 42 N. CHESTNUT STREET, VENTURA CA 93001
Vivian Yang officer: Chief Legal Officer C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612