The Honest CoHNST +3.83%60 EV-to-FCF is 16.65 as of Jul. 02, 2026. GuruFocus rates HNST with a GF Score™ of 60/100 and a GF Value™ of $2.85 (Significantly Overvalued). The stock has 2 warning signs investors should review. Among 1,189 Consumer Packaged Goods companies, The Honest Co ranks worse than 52.9% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, The Honest Co's Enterprise Value is $339.7 Mil.
The Honest Co's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was $20.4 Mil. Therefore, The Honest Co's EV-to-FCF for today is 16.65.
The historical rank and industry rank for The Honest Co's EV-to-FCF or its related term are showing as below:
HNST'
s EV-to-FCF Range Over the Past 10 Years
Min: -257.05 Med: -5.06 Max: 639.07
Current: 16.65
During the past 7 years, the highest EV-to-FCF of The Honest Co was 639.07. The lowest was -257.05. And the median was -5.06.
HNST's EV-to-FCF is ranked worse than 52.9% of 1189
companies
in the Consumer Packaged Goods industry
Industry Median: 15.4
vs HNST: 16.65
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
The Honest Co's PE Ratio (TTM) for today is calculated as:
The Honest Co's share price for today is $3.81.
The Honest Co's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-0.170.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
The Honest Co EV-to-FCF Related Terms
The Honest Co EV-to-FCF Historical Data
* Premium members only.
The historical data trend for The Honest Co's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, The Honest Co's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Honest Co EV-to-FCF vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, The Honest Co's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where The Honest Co's EV-to-FCF falls into.
The Honest Co's current Enterprise Value is $339.7 Mil.
The Honest Co's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $20.4 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Honest Co (HNST) has a EV-to-FCF of 16.65 as of Jul. 02, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on The Honest Co and its competitors. According to the industry distribution chart, The Honest Co ranks #629 out of 1189 companies in the Consumer Packaged Goods industry, placing it in the top 52.9%.
Is The Honest Co's EV-to-FCF too high?
The Honest Co's current EV-to-FCF is 16.65. The Consumer Packaged Goods industry median EV-to-FCF is 15.40. The Honest Co's value of 16.65 is 8.1% above this industry median. Based on the distribution chart, The Honest Co ranks #629 out of 1189 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, The Honest Co has a GF Score™ of 60/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Honest Co's EV-to-FCF compare to MAGN and NUS?
According to the Consumer Packaged Goods industry distribution chart, The Honest Co ranks #629 out of 1189 companies for EV-to-FCF. This places The Honest Co in the lower half of its industry. The industry median EV-to-FCF is 15.40. The Honest Co's value of 16.65 is 8.1% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Consumer Packaged Goods company?
The median EV-to-FCF among Consumer Packaged Goods companies is 15.40, based on 1,189 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Honest Co's current EV-to-FCF of 16.65 is 8.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on The Honest Co and its competitors. For the Consumer Packaged Goods industry, the median EV-to-FCF is 15.40 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Honest Co's current EV-to-FCF is 16.65. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Honest Co stock overvalued right now?
Based on GuruFocus' analysis, The Honest Co (HNST) is currently considered Significantly Overvalued. The stock's GF Value™ is $2.85, compared to a current price of $3.81 — trading 33.7% above its estimated fair value. The current EV-to-FCF is 16.65 and 8.1% above the Consumer Packaged Goods industry median of 15.40. The Honest Co's overall GF Score™ is 60/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For The Honest Co (HNST), the current EV-to-FCF is 16.65 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Honest Co (HNST) Overvalued in 2026?
Based on GuruFocus' analysis, The Honest Co stock appears to be overvalued.
The current stock price of $3.81 is trading 33.7% above its estimated GF Value™ of $2.85.
GuruFocus considers The Honest Co to be Significantly Overvalued.
Key valuation signals for HNST:
EV-to-FCF: 16.65
GF Value™: $2.85 vs. price of $3.81 (33.7% above fair value)
Industry Position: 8.1% above the Consumer Packaged Goods median (#629 of 1189)
No single metric tells the full story. See the HNST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Honest Co Inc is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, the company delivers personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.
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