The Vita Coco CoCOCO -0.29%80 FCF Margin % is 8.42% as of Mar. 2026, which is 15% above its 10-year median of 7.31. GuruFocus rates COCO with a GF Score™ of 80/100 and a GF Value™ of $40.74 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 117 Beverages - Non-Alcoholic companies, The Vita Coco Co ranks better than 71.79% on this metric.
The historical rank and industry rank for The Vita Coco Co's FCF Margin % or its related term are showing as below:
COCO'
s FCF Margin % Range Over the Past 10 Years
Min: -4.41 Med: 7.31 Max: 21.59
Current: 9.8
During the past 7 years, the highest FCF Margin % of The Vita Coco Co was 21.59%. The lowest was -4.41%. And the median was 7.31%.
COCO's FCF Margin % is ranked better than 71.79% of 117
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 5.35
vs COCO: 9.80
The Vita Coco Co FCF Margin % Related Terms
The Vita Coco Co FCF Margin % Historical Data
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The historical data trend for The Vita Coco Co's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, The Vita Coco Co's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Vita Coco Co FCF Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, The Vita Coco Co's FCF Margin % distribution charts can be found below:
* The bar in red indicates where The Vita Coco Co's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Vita Coco Co (COCO) has a FCF Margin % of 8.42% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on The Vita Coco Co and its competitors. This is 15% above median its historical median of 7.31. According to the industry distribution chart, The Vita Coco Co ranks #33 out of 117 companies in the Beverages - Non-Alcoholic industry, placing it in the top 28.2%.
Is The Vita Coco Co's FCF Margin % too high?
The Vita Coco Co's current FCF Margin % of 8.42% is 15% above median its 10-year median of 7.31. The Beverages - Non-Alcoholic industry median FCF Margin % is 5.35. The Vita Coco Co's value of 8.42% is 57.4% above this industry median. Based on the distribution chart, The Vita Coco Co ranks #33 out of 117 companies in the Beverages - Non-Alcoholic industry, which is above the industry midpoint. Overall, The Vita Coco Co has a GF Score™ of 80/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Vita Coco Co's FCF Margin % compare to FIZZ and SUJA?
According to the Beverages - Non-Alcoholic industry distribution chart, The Vita Coco Co ranks #33 out of 117 companies for FCF Margin %. This puts The Vita Coco Co in the upper half of its industry. The industry median FCF Margin % is 5.35. The Vita Coco Co's value of 8.42% is 57.4% above this benchmark. While the company's 10-year median is 7.31 vs. the industry median of 5.35, The Vita Coco Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Beverages - Non-Alcoholic company?
The median FCF Margin % among Beverages - Non-Alcoholic companies is 5.35, based on 117 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Vita Coco Co's current FCF Margin % of 8.42% is 57.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on The Vita Coco Co and its competitors. For the Beverages - Non-Alcoholic industry, the median FCF Margin % is 5.35 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Vita Coco Co's current FCF Margin % is 8.42%, which is 15% above median its own 10-year median of 7.31. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Vita Coco Co stock overvalued right now?
Based on GuruFocus' analysis, The Vita Coco Co (COCO) is currently considered Significantly Overvalued. The stock's GF Value™ is $40.74, compared to a current price of $82.55 — trading 102.6% above its estimated fair value. The current FCF Margin % is 8.42%, which is 15% above median its 10-year median of 7.31 and 57.4% above the Beverages - Non-Alcoholic industry median of 5.35. The Vita Coco Co's overall GF Score™ is 80/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For The Vita Coco Co (COCO), the current FCF Margin % is 8.42% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Vita Coco Co (COCO) Overvalued in 2026?
Based on GuruFocus' analysis, The Vita Coco Co stock appears to be overvalued.
The current stock price of $82.55 is trading 102.6% above its estimated GF Value™ of $40.74.
GuruFocus considers The Vita Coco Co to be Significantly Overvalued.
Key valuation signals for COCO:
FCF Margin %: 8.42% (15% above median its 10-year median of 7.31)
GF Value™: $40.74 vs. price of $82.55 (102.6% above fair value)
Industry Position: 57.4% above the Beverages - Non-Alcoholic median (#33 of 117)
No single metric tells the full story. See the COCO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Vita Coco Co Inc is a plant-based functional hydration platform. Its products include Vita Coco Coconut Water, Private Label including coconut water and oil, and Other including Runa, Ever & Ever, and PWR LIFT product offerings, Vita Coco product extensions beyond coconut water, such as Vita Coco Sparkling, coconut milk products, and others. The company has two segments: The Americas segment which comprises of operations in the U.S. and Canada; and The International segment that comprises of operations in Europe, the Middle East, Africa and the Asia Pacific regions. The Americas segment derives maximum revenue. Geographical presence of the company is in United States, United Kingdom and All other countries.
80GF Score
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