COCO (The Vita Coco Co) Moat Score: 4/10 (As of Jun. 30, 2026)


COCO The Vita Coco Co Inc COCO
80 GF Score
Price $66.14
GF Value $40.76
Valuation Significantly Overvalued
! 2 Warning Signs
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What is The Vita Coco Co Moat Score?

The Vita Coco Co COCO -8.81% 80 Moat Score is 4 as of Jun. 30, 2026. GuruFocus rates COCO with a GF Score™ of 80/100 and a GF Value™ of $40.76 (Significantly Overvalued). The stock has 2 warning signs investors should review. Among 120 Beverages - Non-Alcoholic companies, The Vita Coco Co ranks better than 80% on this metric.

The Vita Coco Co has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

The Vita Coco Co has Narrow Moat: Vita Coco has a discernible but modest moat with strong brand recognition in the beverage industry. However, it faces significant competition and lacks the pricing power and distribution network for a stronger moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes The Vita Coco Co might have Narrow Moat - Discernible but modest moat.

The Vita Coco Co  (NAS:COCO) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

The Vita Coco Co Moat Score Related Terms

COCO vs FIZZ, CELH, SUJA: Moat Score Comparison

For the Beverages - Non-Alcoholic subindustry, The Vita Coco Co's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

The Vita Coco Co Moat Score vs Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, The Vita Coco Co's Moat Score distribution charts can be found below:

* The bar in red indicates where The Vita Coco Co's Moat Score falls into.


COCO
80GF Score
The Vita Coco Co Inc COCO
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
The Vita Coco Co (COCO) has a Moat Score of 4 as of Jun. 30, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, The Vita Coco Co ranks #24 out of 120 companies in the Beverages - Non-Alcoholic industry, placing it in the top 20%.
Is The Vita Coco Co's Moat Score too high?
The Vita Coco Co's current Moat Score is 4. Based on the distribution chart, The Vita Coco Co ranks #24 out of 120 companies in the Beverages - Non-Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, The Vita Coco Co has a GF Score™ of 80/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Vita Coco Co's Moat Score compare to FIZZ and CELH?
According to the Beverages - Non-Alcoholic industry distribution chart, The Vita Coco Co ranks #24 out of 120 companies for Moat Score. This places The Vita Coco Co in the top 20% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Beverages - Non-Alcoholic company?
A good Moat Score depends on the Beverages - Non-Alcoholic industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. The Vita Coco Co's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Vita Coco Co stock overvalued right now?
Based on GuruFocus' analysis, The Vita Coco Co (COCO) is currently considered Significantly Overvalued. The stock's GF Value™ is $40.76, compared to a current price of $66.14 — trading 62.3% above its estimated fair value. The current Moat Score is 4. The Vita Coco Co's overall GF Score™ is 80/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For The Vita Coco Co (COCO), the current Moat Score is 4 as of Jun. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Vita Coco Co (COCO) Overvalued in 2026?

Based on GuruFocus' analysis, The Vita Coco Co stock appears to be overvalued. The current stock price of $66.14 is trading 62.3% above its estimated GF Value™ of $40.76. GuruFocus considers The Vita Coco Co to be Significantly Overvalued.

Key valuation signals for COCO:

  • Moat Score: 4
  • GF Value™: $40.76 vs. price of $66.14 (62.3% above fair value)
  • GF Score™: 80/100 with 2 warning signs

No single metric tells the full story. See the COCO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

The Vita Coco Co Business Description

Other Exchanges 85E:Germany
Address 111 Fifth Avenue, Second Floor, New York, NY, USA, 10003
The Vita Coco Co Inc is a plant-based functional hydration platform. Its products include Vita Coco Coconut Water, Private Label including coconut water and oil, and Other including Runa, Ever & Ever, and PWR LIFT product offerings, Vita Coco product extensions beyond coconut water, such as Vita Coco Sparkling, coconut milk products, and others. The company has two segments: The Americas segment which comprises of operations in the U.S. and Canada; and The International segment that comprises of operations in Europe, the Middle East, Africa and the Asia Pacific regions. The Americas segment derives maximum revenue. Geographical presence of the company is in United States, United Kingdom and All other countries.
80GF Score

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$66.14
Price
$40.76
GF Value