Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
The Vita Coco CoCOCO +3.13%80 14-Day RSI is 51.49 as of Jul. 15, 2026. GuruFocus rates COCO with a GF Score™ of 80/100 and a GF Value™ of $41.11 (Significantly Overvalued). The stock has 2 warning signs investors should review. Among 123 Beverages - Non-Alcoholic companies, The Vita Coco Co ranks worse than 62.6% on this metric.
The Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100. Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30.
As of today (2026-07-15), The Vita Coco Co's 14-Day RSI is 51.49.
The industry rank for The Vita Coco Co's 14-Day RSI or its related term are showing as below:
COCO's 14-Day RSI is ranked worse than 62.6% of 123
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 47.8
vs COCO: 51.49
The Vita Coco Co (NAS:COCO) 14-Day RSI Explanation
The Relative Strength Index (RSI), developed by J. Welles Wilder in his book “New Concepts in Technical Trading Systems.”, is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100.
Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A RSI surpasses the 30 level indicates a bullish sign, when it slides below 70 level, it’s a bearish sign. This level can be adjusted depending on the security’s pattern and the market’s underlying trend. In an uptrend or bullish market, the RSI might range within a higher interval, investors could set the support level higher. If a downtrend or bearish market occurs, investors may need to lower the resistance level.
RSI can also be used in trading techniques to indicate the trading signal, such as Divergences and Swing Rejections.
The Vita Coco Co 14-Day RSI Related Terms
COCO vs FIZZ, CELH, SUJA: 14-Day RSI Comparison
For the Beverages - Non-Alcoholic subindustry, The Vita Coco Co's 14-Day RSI, along with its competitors' market caps and 14-Day RSI data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Vita Coco Co 14-Day RSI vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, The Vita Coco Co's 14-Day RSI distribution charts can be found below:
* The bar in red indicates where The Vita Coco Co's 14-Day RSI falls into.
The Vita Coco Co (NAS:COCO) 14-Day RSI Calculation
The formula for calculating RSI is:
RSI
=
100
–
[ 100
/
( 1 + Average Gain
/
Average Loss )]
* Note that the formula uses a positive value for the average loss.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Vita Coco Co (COCO) has a 14-Day RSI of 51.49 as of Jul. 15, 2026. Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. View historical data on The Vita Coco Co and its competitors. According to the industry distribution chart, The Vita Coco Co ranks #77 out of 123 companies in the Beverages - Non-Alcoholic industry, placing it in the top 62.6%.
Is The Vita Coco Co's 14-Day RSI too high?
The Vita Coco Co's current 14-Day RSI is 51.49. The Beverages - Non-Alcoholic industry median 14-Day RSI is 47.80. The Vita Coco Co's value of 51.49 is 7.7% above this industry median. Based on the distribution chart, The Vita Coco Co ranks #77 out of 123 companies in the Beverages - Non-Alcoholic industry, which is below the industry midpoint. Overall, The Vita Coco Co has a GF Score™ of 80/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Vita Coco Co's 14-Day RSI compare to FIZZ and CELH?
According to the Beverages - Non-Alcoholic industry distribution chart, The Vita Coco Co ranks #77 out of 123 companies for 14-Day RSI. This places The Vita Coco Co in the lower half of its industry. The industry median 14-Day RSI is 47.80. The Vita Coco Co's value of 51.49 is 7.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 14-Day RSI for a Beverages - Non-Alcoholic company?
The median 14-Day RSI among Beverages - Non-Alcoholic companies is 47.80, based on 123 companies in the industry. Companies in the top quartile (top 25%) have a 14-Day RSI significantly above this median, while those in the bottom quartile fall well below. However, 14-Day RSI should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Vita Coco Co's current 14-Day RSI of 51.49 is 7.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 14-Day RSI mean?
A high 14-Day RSI can signal that a stock is expensive relative to its fundamentals. Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. View historical data on The Vita Coco Co and its competitors. For the Beverages - Non-Alcoholic industry, the median 14-Day RSI is 47.80 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Vita Coco Co's current 14-Day RSI is 51.49. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Vita Coco Co stock overvalued right now?
Based on GuruFocus' analysis, The Vita Coco Co (COCO) is currently considered Significantly Overvalued. The stock's GF Value™ is $41.11, compared to a current price of $76.39 — trading 85.8% above its estimated fair value. The current 14-Day RSI is 51.49 and 7.7% above the Beverages - Non-Alcoholic industry median of 47.80. The Vita Coco Co's overall GF Score™ is 80/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 14-Day RSI calculated?
14-Day RSI is calculated from a company's financial statements. For The Vita Coco Co (COCO), the current 14-Day RSI is 51.49 as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Vita Coco Co (COCO) Overvalued in 2026?
Based on GuruFocus' analysis, The Vita Coco Co stock appears to be overvalued.
The current stock price of $76.39 is trading 85.8% above its estimated GF Value™ of $41.11.
GuruFocus considers The Vita Coco Co to be Significantly Overvalued.
Key valuation signals for COCO:
14-Day RSI: 51.49
GF Value™: $41.11 vs. price of $76.39 (85.8% above fair value)
Industry Position: 7.7% above the Beverages - Non-Alcoholic median (#77 of 123)
No single metric tells the full story. See the COCO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Vita Coco Co Inc is a plant-based functional hydration platform. Its products include Vita Coco Coconut Water, Private Label including coconut water and oil, and Other including Runa, Ever & Ever, and PWR LIFT product offerings, Vita Coco product extensions beyond coconut water, such as Vita Coco Sparkling, coconut milk products, and others. The company has two segments: The Americas segment which comprises of operations in the U.S. and Canada; and The International segment that comprises of operations in Europe, the Middle East, Africa and the Asia Pacific regions. The Americas segment derives maximum revenue. Geographical presence of the company is in United States, United Kingdom and All other countries.
80GF Score
Get the complete analysis for COCO
14-Day RSI is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
COCO has been successfully added to your 
