COCO (The Vita Coco Co) GF Value : $26.56 (As of Mar. 31, 2025)

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What is The Vita Coco Co GF Value?

As of today (2025-03-31), The Vita Coco Co's share price is $30.38. The Vita Coco Co's GF Value is $26.56. Therefore, The Vita Coco Co's Price-to-GF-Value for today is 1.14. Based on the relationship between the current stock price and the GF Value, GuruFocus believes The Vita Coco Co is Modestly Overvalued.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Please note that "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

The Vita Coco Co (NAS:COCO) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) A sufficient margin of safety exists only when the stock is undervalued.

The Vita Coco Co's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	30.38	/	26.56
	=	1.14

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Vita Coco Co GF Value Related Terms

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The Vita Coco Co Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » The Vita Coco Co Inc (NAS:COCO) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

85E:Germany

Address

250 Park Avenue South, Seventh Floor, New York, NY, USA, 10003

Website

https://www.vitacoco.com

The Vita Coco Co Inc is a plant-based functional hydration platform. Its products include Vita Coco Coconut Water, Private Label including coconut water and oil, and Other including Runa, Ever & Ever, and PWR LIFT product offerings, Vita Coco product extensions beyond coconut water, such as Vita Coco Sparkling, coconut milk products, and others. The company has two segments: The Americas segment which comprises of operations in the U.S. and Canada; and The International segment that comprises of operations in Europe, the Middle East, Africa and the Asia Pacific regions. The Americas segment derives maximum revenue. Geographical presence of the company is in United States, United Kingdom and All other countries.

Executives

Michael Kirban	director, officer: See Remarks	C/O THE VITA COCO COMPANY, INC., 250 PARK AVENUE SOUTH, SEVENTH FLOOR, NEW YORK NY 10003
Jonathan Burth	officer: Chief Operating Officer	C/O THE VITA COCO COMPANY, INC., 250 PARK AVENUE SOUTH, SEVENTH FLOOR, NEW YORK NY 10003
Ira Liran	director, officer: See Remarks	C/O THE VITA COCO COMPANY, INC., 250 PARK AVENUE SOUTH, SEVENTH FLOOR, NEW YORK NY 10003
Martin F Roper	director, officer: See Remarks
Baker Corey	officer: Chief Financial Officer	C/O THE VITA COCO COMPANY, INC., 250 PARK AVENUE SOUTH, 7TH FLOOR, NEW YORK NY 10003
Jane Prior	officer: Chief Marketing Officer	C/O THE VITA COCO COMPANY, INC., 250 PARK AVENUE SOUTH, SEVENTH FLOOR, NEW YORK NY 10003
Es Charles Van	officer: Chief Sales Officer	C/O THE VITA COCO COMPANY, INC., 250 PARK AVENUE SOUTH, SEVENTH FLOOR, NEW YORK NY 10003
John Zupo	director	C/O THE VITA COCO COMPANY, INC., 250 PARK AVENUE SOUTH, SEVENTH FLOOR, NEW YORK NY 10003
Rowena Ricalde	officer: Interim CFO	C/O THE VITA COCO COMPANY, INC., 250 PARK AVENUE SOUTH, SEVENTH FLOOR, NEW YORK NY 10003
Eric Melloul	director, 10 percent owner	C/O THE VITA COCO COMPANY, INC., 250 PARK AVENUE SOUTH, SEVENTH FLOOR, NEW YORK NY 10003
Beverages Sa Verlinvest	10 percent owner	PLACE EUGENE FLAGEY 18, BRUSSELS C9 B-1050
Aishetu Fatima Dozie	director	2550 SAND HILL ROAD, SUITE 150, MENLO PARK CA 94025
Kenneth Sadowsky	director	C/O THE VITA COCO COMPANY, INC., 250 PARK AVENUE SOUTH, SEVENTH FLOOR, NEW YORK NY 10003
Kevin Benmoussa	officer: Chief Financial Officer	C/O THE VITA COCO COMPANY, INC., 250 PARK AVENUE SOUTH, SEVENTH FLOOR, NEW YORK NY 10003
Axelle Henry	director, 10 percent owner	C/O THE VITA COCO COMPANY, INC., 250 PARK AVENUE SOUTH, SEVENTH FLOOR, NEW YORK NY 10003