The Vita Coco CoCOCO -10.71%80 Pretax Margin % is 20.83% as of Mar. 2026, which is 78% above its 10-year median of 11.73. GuruFocus rates COCO with a GF Score™ of 80/100 and a GF Value™ of $40.76 (Significantly Overvalued). The stock has 2 warning signs investors should review. Among 116 Beverages - Non-Alcoholic companies, The Vita Coco Co ranks better than 75.86% on this metric.
The historical rank and industry rank for The Vita Coco Co's Pretax Margin % or its related term are showing as below:
COCO'
s Pretax Margin % Range Over the Past 10 Years
Min: 2.53 Med: 11.73 Max: 16.1
Current: 16.1
COCO's Pretax Margin % is ranked better than 75.86% of 116
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 9.02
vs COCO: 16.10
The Vita Coco Co (NAS:COCO) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
The Vita Coco Co Pretax Margin % Related Terms
The Vita Coco Co Pretax Margin % Historical Data
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The historical data trend for The Vita Coco Co's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
COCO vs FIZZ, SUJA, BUDA: Pretax Margin % Comparison
For the Beverages - Non-Alcoholic subindustry, The Vita Coco Co's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Vita Coco Co Pretax Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, The Vita Coco Co's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where The Vita Coco Co's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Vita Coco Co (COCO) has a Pretax Margin % of 20.83% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on The Vita Coco Co and its competitors. This is 78% above median its historical median of 11.73. Over the past decade, The Vita Coco Co's Pretax Margin % has ranged from 2.53 to 16.10. According to the industry distribution chart, The Vita Coco Co ranks #28 out of 116 companies in the Beverages - Non-Alcoholic industry, placing it in the top 24.1%.
Is The Vita Coco Co's Pretax Margin % too high?
The Vita Coco Co's current Pretax Margin % of 20.83% is 78% above median its 10-year median of 11.73. Over the past 10 years, this metric has ranged from a low of 2.53 to a high of 16.10. The Beverages - Non-Alcoholic industry median Pretax Margin % is 9.02. The Vita Coco Co's value of 20.83% is 130.9% above this industry median. Based on the distribution chart, The Vita Coco Co ranks #28 out of 116 companies in the Beverages - Non-Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, The Vita Coco Co has a GF Score™ of 80/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Vita Coco Co's Pretax Margin % compare to FIZZ and SUJA?
According to the Beverages - Non-Alcoholic industry distribution chart, The Vita Coco Co ranks #28 out of 116 companies for Pretax Margin %. This places The Vita Coco Co in the top 24% of its industry — outperforming the majority of peers. The industry median Pretax Margin % is 9.02. The Vita Coco Co's value of 20.83% is 130.9% above this benchmark. Historically, The Vita Coco Co's own Pretax Margin % has ranged from 2.53 to 16.10 over the past decade. While the company's 10-year median is 11.73 vs. the industry median of 9.02, The Vita Coco Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Beverages - Non-Alcoholic company?
The median Pretax Margin % among Beverages - Non-Alcoholic companies is 9.02, based on 116 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Vita Coco Co's current Pretax Margin % of 20.83% is 130.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on The Vita Coco Co and its competitors. For the Beverages - Non-Alcoholic industry, the median Pretax Margin % is 9.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Vita Coco Co's current Pretax Margin % is 20.83%, which is 78% above median its own 10-year median of 11.73. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Vita Coco Co stock overvalued right now?
Based on GuruFocus' analysis, The Vita Coco Co (COCO) is currently considered Significantly Overvalued. The stock's GF Value™ is $40.76, compared to a current price of $73.71 — trading 80.8% above its estimated fair value. The current Pretax Margin % is 20.83%, which is 78% above median its 10-year median of 11.73 and 130.9% above the Beverages - Non-Alcoholic industry median of 9.02. The Vita Coco Co's overall GF Score™ is 80/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For The Vita Coco Co (COCO), the current Pretax Margin % is 20.83% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Vita Coco Co (COCO) Overvalued in 2026?
Based on GuruFocus' analysis, The Vita Coco Co stock appears to be overvalued.
The current stock price of $73.71 is trading 80.8% above its estimated GF Value™ of $40.76.
GuruFocus considers The Vita Coco Co to be Significantly Overvalued.
Key valuation signals for COCO:
Pretax Margin %: 20.83% (78% above median its 10-year median of 11.73)
GF Value™: $40.76 vs. price of $73.71 (80.8% above fair value)
Industry Position: 130.9% above the Beverages - Non-Alcoholic median (#28 of 116)
No single metric tells the full story. See the COCO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Vita Coco Co Inc is a plant-based functional hydration platform. Its products include Vita Coco Coconut Water, Private Label including coconut water and oil, and Other including Runa, Ever & Ever, and PWR LIFT product offerings, Vita Coco product extensions beyond coconut water, such as Vita Coco Sparkling, coconut milk products, and others. The company has two segments: The Americas segment which comprises of operations in the U.S. and Canada; and The International segment that comprises of operations in Europe, the Middle East, Africa and the Asia Pacific regions. The Americas segment derives maximum revenue. Geographical presence of the company is in United States, United Kingdom and All other countries.
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