The Vita Coco CoCOCO +0.62%80 ROE % is 35.66% as of Mar. 2026, which is 48% above its 10-year median of 24.16. GuruFocus rates COCO with a GF Score™ of 80/100 and a GF Value™ of $40.74 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 111 Beverages - Non-Alcoholic companies, The Vita Coco Co ranks better than 87.39% on this metric.
The historical rank and industry rank for The Vita Coco Co's ROE % or its related term are showing as below:
COCO'
s ROE % Range Over the Past 10 Years
Min: 5.91 Med: 24.16 Max: 37.12
Current: 26.2
During the past 7 years, The Vita Coco Co's highest ROE % was 37.12%. The lowest was 5.91%. And the median was 24.16%.
COCO's ROE % is ranked better than 87.39% of 111
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 11.15
vs COCO: 26.20
The Vita Coco Co (NAS:COCO) ROE % Explanation
ROE % measures the rate of return on the ownership interest (shareholder's equity) of the common stock owners. It measures a firm's efficiency at generating profits from every unit of shareholders' equity (also known as net assets or assets minus liabilities). ROE % shows how well a company uses investment funds to generate earnings growth. ROE %s between 15% and 20% are considered desirable.
The factors that affect a company's ROE % can be illustrated with the three-step DuPont Analysis:
Note:
The net income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data. The same rule applies to Pre-Tax Income and Operating Income.
* In the five-step DuPont Analysis, Operating Income is only available for non-financial companies. Thus, for Insurance companies, we use EBIT as a substitution of Operating Income. For Banks, both Operating Income and EBIT is unavailable. Thus we combined Interest Burden and Operating Margin % into Pretax Margin %, and the DuPont Analysis is divided into four components instead.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Net Income is used.
Because a company can increase its ROE % by having more financial leverage, it is important to watch the equity multiplier when investing in high ROE % companies. Like ROA %, ROE % is calculated with only 12 months data. Fluctuations in company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Asset light businesses require very few assets to generate very high earnings. Their ROE %s can be extremely high.
The Vita Coco Co ROE % Related Terms
The Vita Coco Co ROE % Historical Data
* Premium members only.
The historical data trend for The Vita Coco Co's ROE % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, The Vita Coco Co's ROE %, along with its competitors' market caps and ROE % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Vita Coco Co ROE % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, The Vita Coco Co's ROE % distribution charts can be found below:
* The bar in red indicates where The Vita Coco Co's ROE % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROE %, the net income of the last fiscal year and the average total shareholder equity over the fiscal year are used. In calculating the quarterly data,
the net income data used here is four times the quarterly (Mar. 2026) net income data.
ROE % is displayed in the 30-year financial page.
The Vita Coco Co (COCO) has a ROE % of 35.66% as of Mar. 2026. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on The Vita Coco Co and its competitors. This is 48% above median its historical median of 24.16. Over the past decade, The Vita Coco Co's ROE % has ranged from 5.91 to 37.12. According to the industry distribution chart, The Vita Coco Co ranks #14 out of 111 companies in the Beverages - Non-Alcoholic industry, placing it in the top 12.6%.
Is The Vita Coco Co's ROE % too high?
The Vita Coco Co's current ROE % of 35.66% is 48% above median its 10-year median of 24.16. Over the past 10 years, this metric has ranged from a low of 5.91 to a high of 37.12. The Beverages - Non-Alcoholic industry median ROE % is 11.15. The Vita Coco Co's value of 35.66% is 219.8% above this industry median. Based on the distribution chart, The Vita Coco Co ranks #14 out of 111 companies in the Beverages - Non-Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, The Vita Coco Co has a GF Score™ of 80/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Vita Coco Co's ROE % compare to FIZZ and SUJA?
According to the Beverages - Non-Alcoholic industry distribution chart, The Vita Coco Co ranks #14 out of 111 companies for ROE %. This places The Vita Coco Co in the top 13% of its industry — outperforming the majority of peers. The industry median ROE % is 11.15. The Vita Coco Co's value of 35.66% is 219.8% above this benchmark. Historically, The Vita Coco Co's own ROE % has ranged from 5.91 to 37.12 over the past decade. While the company's 10-year median is 24.16 vs. the industry median of 11.15, The Vita Coco Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROE % for a Beverages - Non-Alcoholic company?
The median ROE % among Beverages - Non-Alcoholic companies is 11.15, based on 111 companies in the industry. Companies in the top quartile (top 25%) have a ROE % significantly above this median, while those in the bottom quartile fall well below. However, ROE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Vita Coco Co's current ROE % of 35.66% is 219.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROE % mean?
A high ROE % can signal that a stock is expensive relative to its fundamentals. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on The Vita Coco Co and its competitors. For the Beverages - Non-Alcoholic industry, the median ROE % is 11.15 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Vita Coco Co's current ROE % is 35.66%, which is 48% above median its own 10-year median of 24.16. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Vita Coco Co stock overvalued right now?
Based on GuruFocus' analysis, The Vita Coco Co (COCO) is currently considered Significantly Overvalued. The stock's GF Value™ is $40.74, compared to a current price of $83.30 — trading 104.5% above its estimated fair value. The current ROE % is 35.66%, which is 48% above median its 10-year median of 24.16 and 219.8% above the Beverages - Non-Alcoholic industry median of 11.15. The Vita Coco Co's overall GF Score™ is 80/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROE % calculated?
ROE % is calculated from a company's financial statements. For The Vita Coco Co (COCO), the current ROE % is 35.66% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Vita Coco Co (COCO) Overvalued in 2026?
Based on GuruFocus' analysis, The Vita Coco Co stock appears to be overvalued.
The current stock price of $83.30 is trading 104.5% above its estimated GF Value™ of $40.74.
GuruFocus considers The Vita Coco Co to be Significantly Overvalued.
Key valuation signals for COCO:
ROE %: 35.66% (48% above median its 10-year median of 24.16)
GF Value™: $40.74 vs. price of $83.30 (104.5% above fair value)
Industry Position: 219.8% above the Beverages - Non-Alcoholic median (#14 of 111)
No single metric tells the full story. See the COCO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Vita Coco Co Inc is a plant-based functional hydration platform. Its products include Vita Coco Coconut Water, Private Label including coconut water and oil, and Other including Runa, Ever & Ever, and PWR LIFT product offerings, Vita Coco product extensions beyond coconut water, such as Vita Coco Sparkling, coconut milk products, and others. The company has two segments: The Americas segment which comprises of operations in the U.S. and Canada; and The International segment that comprises of operations in Europe, the Middle East, Africa and the Asia Pacific regions. The Americas segment derives maximum revenue. Geographical presence of the company is in United States, United Kingdom and All other countries.
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