The Vita Coco CoCOCO +4.29%86 PEG Ratio is 2.42 as of Jul. 01, 2026, which is 29% above its 10-year median of 1.88. GuruFocus rates COCO with a GF Score™ of 86/100 and a GF Value™ of $40.84 (Significantly Overvalued). The stock has 2 warning signs investors should review. Among 55 Beverages - Non-Alcoholic companies, The Vita Coco Co ranks worse than 70.91% on this metric.
* The 5-Year EBITDA Growth Rate is the 5-year average EBITDA per share growth rate. While the denominator is a percentage, we use the whole number as opposed to the decimal form for the calculation. For example, 5% would be shown as 5 as opposed to 0.05. If it's smaller than or equal to 0, then the PEG Ratio is not calculated.
The historical rank and industry rank for The Vita Coco Co's PEG Ratio or its related term are showing as below:
COCO'
s PEG Ratio Range Over the Past 10 Years
Min: 1.17 Med: 1.88 Max: 2.44
Current: 2.42
During the past 7 years, The Vita Coco Co's highest PEG Ratio was 2.44. The lowest was 1.17. And the median was 1.88.
COCO's PEG Ratio is ranked worse than 70.91% of 55
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 1.32
vs COCO: 2.42
Peter Lynch thinks a company with a P/E ratio equal to its growth rate is fairly valued.
The Vita Coco Co (NAS:COCO) PEG Ratio Explanation
To compare stocks with different growth rates, Peter Lynch invented a ratio called PEG Ratio. PEG Ratio is defined as the P/E ratio divided by the growth ratio. He thinks a company with a P/E ratio equal to its growth rate is fairly valued. Still he said he would rather buy a company growing 20% a year with a P/E of 20, instead of a company growing 10% a year with a P/E of 10.
The Vita Coco Co PEG Ratio Related Terms
The Vita Coco Co PEG Ratio Historical Data
* Premium members only.
The historical data trend for The Vita Coco Co's PEG Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, The Vita Coco Co's PEG Ratio, along with its competitors' market caps and PEG Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Vita Coco Co PEG Ratio vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, The Vita Coco Co's PEG Ratio distribution charts can be found below:
* The bar in red indicates where The Vita Coco Co's PEG Ratio falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
* Note: The 5-Year EBITDA Growth Rate is the 5-year average EBITDA per share growth rate. While the denominator is a percentage, we use the whole number as opposed to the decimal form for the calculation. For example, 5% would be shown as 5 as opposed to 0.05. If it's smaller than or equal to 0, then the PEG Ratio is not calculated.
The Vita Coco Co (COCO) has a PEG Ratio of 2.42 as of Jul. 01, 2026. Price-earnings to growth ratio is the ratio of price-earnings to a company's earnings growth rate. View historical data on The Vita Coco Co and its competitors. This is 29% above median its historical median of 1.88. Over the past decade, The Vita Coco Co's PEG Ratio has ranged from 1.17 to 2.44. According to the industry distribution chart, The Vita Coco Co ranks #39 out of 55 companies in the Beverages - Non-Alcoholic industry, placing it in the top 70.9%.
Is The Vita Coco Co's PEG Ratio too high?
The Vita Coco Co's current PEG Ratio of 2.42 is 29% above median its 10-year median of 1.88. Over the past 10 years, this metric has ranged from a low of 1.17 to a high of 2.44. The Beverages - Non-Alcoholic industry median PEG Ratio is 1.32. The Vita Coco Co's value of 2.42 is 83.3% above this industry median. Based on the distribution chart, The Vita Coco Co ranks #39 out of 55 companies in the Beverages - Non-Alcoholic industry, which is below the industry midpoint. Overall, The Vita Coco Co has a GF Score™ of 86/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Vita Coco Co's PEG Ratio compare to FIZZ and CELH?
According to the Beverages - Non-Alcoholic industry distribution chart, The Vita Coco Co ranks #39 out of 55 companies for PEG Ratio. This places The Vita Coco Co in the lower half of its industry. The industry median PEG Ratio is 1.32. The Vita Coco Co's value of 2.42 is 83.3% above this benchmark. Historically, The Vita Coco Co's own PEG Ratio has ranged from 1.17 to 2.44 over the past decade. While the company's 10-year median is 1.88 vs. the industry median of 1.32, The Vita Coco Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PEG Ratio for a Beverages - Non-Alcoholic company?
The median PEG Ratio among Beverages - Non-Alcoholic companies is 1.32, based on 55 companies in the industry. Companies in the top quartile (top 25%) have a PEG Ratio significantly above this median, while those in the bottom quartile fall well below. However, PEG Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Vita Coco Co's current PEG Ratio of 2.42 is 83.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PEG Ratio mean?
A high PEG Ratio can signal that a stock is expensive relative to its fundamentals. Price-earnings to growth ratio is the ratio of price-earnings to a company's earnings growth rate. View historical data on The Vita Coco Co and its competitors. For the Beverages - Non-Alcoholic industry, the median PEG Ratio is 1.32 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Vita Coco Co's current PEG Ratio is 2.42, which is 29% above median its own 10-year median of 1.88. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Vita Coco Co stock overvalued right now?
Based on GuruFocus' analysis, The Vita Coco Co (COCO) is currently considered Significantly Overvalued. The stock's GF Value™ is $40.84, compared to a current price of $68.98 — trading 68.9% above its estimated fair value. The current PEG Ratio is 2.42, which is 29% above median its 10-year median of 1.88 and 83.3% above the Beverages - Non-Alcoholic industry median of 1.32. The Vita Coco Co's overall GF Score™ is 86/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PEG Ratio calculated?
PEG Ratio is calculated from a company's financial statements. For The Vita Coco Co (COCO), the current PEG Ratio is 2.42 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Vita Coco Co (COCO) Overvalued in 2026?
Based on GuruFocus' analysis, The Vita Coco Co stock appears to be overvalued.
The current stock price of $68.98 is trading 68.9% above its estimated GF Value™ of $40.84.
GuruFocus considers The Vita Coco Co to be Significantly Overvalued.
Key valuation signals for COCO:
PEG Ratio: 2.42 (29% above median its 10-year median of 1.88)
GF Value™: $40.84 vs. price of $68.98 (68.9% above fair value)
Industry Position: 83.3% above the Beverages - Non-Alcoholic median (#39 of 55)
No single metric tells the full story. See the COCO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Vita Coco Co Inc is a plant-based functional hydration platform. Its products include Vita Coco Coconut Water, Private Label including coconut water and oil, and Other including Runa, Ever & Ever, and PWR LIFT product offerings, Vita Coco product extensions beyond coconut water, such as Vita Coco Sparkling, coconut milk products, and others. The company has two segments: The Americas segment which comprises of operations in the U.S. and Canada; and The International segment that comprises of operations in Europe, the Middle East, Africa and the Asia Pacific regions. The Americas segment derives maximum revenue. Geographical presence of the company is in United States, United Kingdom and All other countries.
86GF Score
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