The historical rank and industry rank for Viant Technology's FCF Margin % or its related term are showing as below:
DSP'
s FCF Margin % Range Over the Past 10 Years
Min: -6.27 Med: 8.09 Max: 11.76
Current: 11.46
During the past 8 years, the highest FCF Margin % of Viant Technology was 11.76%. The lowest was -6.27%. And the median was 8.09%.
DSP's FCF Margin % is ranked better than 72.99% of 2814
companies
in the Software industry
Industry Median: 2.41
vs DSP: 11.46
Viant Technology FCF Margin % Related Terms
Viant Technology FCF Margin % Historical Data
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The historical data trend for Viant Technology's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Software - Application subindustry, Viant Technology's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Viant Technology FCF Margin % vs Software Industry
For the Software industry and Technology sector, Viant Technology's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Viant Technology's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Viant Technology (DSP) has a FCF Margin % of -1.14% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Viant Technology and its competitors. According to the industry distribution chart, Viant Technology ranks #760 out of 2814 companies in the Software industry, placing it in the top 27%.
Is Viant Technology's FCF Margin % too high?
Viant Technology's current FCF Margin % is -1.14%. Based on the distribution chart, Viant Technology ranks #760 out of 2814 companies in the Software industry, which is above the industry midpoint. Overall, Viant Technology has a GF Score™ of 68/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Viant Technology's FCF Margin % compare to LAW and BZAI?
According to the Software industry distribution chart, Viant Technology ranks #760 out of 2814 companies for FCF Margin %. This puts Viant Technology in the upper half of its industry. The industry median FCF Margin % is 2.41. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Software company?
The median FCF Margin % among Software companies is 2.41, based on 2,814 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Viant Technology and its competitors. For the Software industry, the median FCF Margin % is 2.41 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Viant Technology's current FCF Margin % is -1.14%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Viant Technology stock overvalued right now?
Based on GuruFocus' analysis, Viant Technology (DSP) is currently considered Modestly Overvalued. The stock's GF Value™ is $8.66, compared to a current price of $10.99 — trading 26.9% above its estimated fair value. The current FCF Margin % is -1.14%. Viant Technology's overall GF Score™ is 68/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Viant Technology (DSP), the current FCF Margin % is -1.14% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Viant Technology (DSP) Overvalued in 2026?
Based on GuruFocus' analysis, Viant Technology stock appears to be overvalued.
The current stock price of $10.99 is trading 26.9% above its estimated GF Value™ of $8.66.
GuruFocus considers Viant Technology to be Modestly Overvalued.
Key valuation signals for DSP:
FCF Margin %: -1.14%
GF Value™: $8.66 vs. price of $10.99 (26.9% above fair value)
No single metric tells the full story. See the DSP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Viant Technology Inc is an advertising technology company engaged in providing a cloud-based demand-side platform (DSP) for programmatic advertising. The company enables marketers and advertising agencies to plan, buy, and measure digital advertising campaigns across multiple channels, including connected TV, streaming audio, mobile, desktop, and digital out-of-home. Its platform leverages data integrations and proprietary identity solutions to deliver targeted advertising, audience insights, and performance measurement.
68GF Score
Get the complete analysis for DSP
FCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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