DSP (Viant Technology) Research & Development: $30.8 Mil (TTM As of Mar. 2026)


DSP Viant Technology Inc DSP
66 GF Score
Price $12.73
GF Value $8.38
Valuation Significantly Overvalued
! 6 Warning Signs
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What is Viant Technology Research & Development?

Viant Technology DSP +0.39% 66 Research & Development is $30.8 Mil as of Mar. 2026. GuruFocus rates DSP with a GF Score™ of 66/100 and a GF Value™ of $8.38 (Significantly Overvalued). The stock has 6 warning signs investors should review.

Research & Development is the aggregate amount of research and development expenses during the year. Viant Technology's Research & Development for the three months ended in Mar. 2026 was $7.1 Mil. Its Research & Development for the trailing twelve months (TTM) ended in Mar. 2026 was $30.8 Mil.

Viant Technology  (NAS:DSP) Research & Development Explanation

If competitive advantage is created by a patent or tech advantage, at some point it will disappear.

High R&D usually dictates high SG&A which threatens the competitive advantage.

Viant Technology Research & Development Related Terms

Viant Technology Research & Development Historical Data

* Premium members only.

The historical data trend for Viant Technology's Research & Development can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Viant Technology Research & Development Chart

Viant Technology Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Research & Development
Get a 7-Day Free Trial 25.37 21.29 24.76 23.74 30.53

Viant Technology Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Research & Development Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 6.91 7.69 7.70 8.23 7.14
DSP
66GF Score
Viant Technology Inc DSP
Research & Development is just one metric. See GF Score™, valuation, warning signs, and more.
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Viant Technology Research & Development Calculation

This is the expense the company spent on research and development.

Research & Development for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $30.8 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Research & Development →
What does a Research & Development of $30.8 Mil mean?
Viant Technology (DSP) has a Research & Development of $30.8 Mil as of Mar. 2026. Research and development expense is the total cost for research and development activities. View historical data on Viant Technology and its competitors.
Is Viant Technology's Research & Development too high?
Viant Technology's current Research & Development is $30.8 Mil. Overall, Viant Technology has a GF Score™ of 66/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Viant Technology's Research & Development compare to LAW and AZ?
Viant Technology's Research & Development of $30.8 Mil can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Research & Development for a Software company?
A good Research & Development depends on the Software industry context. However, Research & Development should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Research & Development mean?
A high Research & Development can signal that a stock is expensive relative to its fundamentals. Research and development expense is the total cost for research and development activities. View historical data on Viant Technology and its competitors. Viant Technology's current Research & Development is $30.8 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Viant Technology stock overvalued right now?
Based on GuruFocus' analysis, Viant Technology (DSP) is currently considered Significantly Overvalued. The stock's GF Value™ is $8.38, compared to a current price of $12.73 — trading 51.9% above its estimated fair value. The current Research & Development is $30.8 Mil. Viant Technology's overall GF Score™ is 66/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Research & Development calculated?
Research & Development is calculated from a company's financial statements. For Viant Technology (DSP), the current Research & Development is $30.8 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Viant Technology (DSP) Overvalued in 2026?

Based on GuruFocus' analysis, Viant Technology stock appears to be overvalued. The current stock price of $12.73 is trading 51.9% above its estimated GF Value™ of $8.38. GuruFocus considers Viant Technology to be Significantly Overvalued.

Key valuation signals for DSP:

  • Research & Development: $30.8 Mil
  • GF Value™: $8.38 vs. price of $12.73 (51.9% above fair value)
  • GF Score™: 66/100 with 6 warning signs

No single metric tells the full story. See the DSP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Viant Technology Business Description

Address 2722 Michelson Drive, Suite 100, Irvine, CA, USA, 92612
Viant Technology Inc is an advertising technology company engaged in providing a cloud-based demand-side platform (DSP) for programmatic advertising. The company enables marketers and advertising agencies to plan, buy, and measure digital advertising campaigns across multiple channels, including connected TV, streaming audio, mobile, desktop, and digital out-of-home. Its platform leverages data integrations and proprietary identity solutions to deliver targeted advertising, audience insights, and performance measurement.
66GF Score

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Research & Development is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$12.73
Price
$8.38
GF Value