DSP (Viant Technology) GF Value : $6.76 (As of Mar. 24, 2025)

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What is Viant Technology GF Value?

As of today (2025-03-24), Viant Technology's share price is $12.46. Viant Technology's GF Value is $6.76. Therefore, Viant Technology's Price-to-GF-Value for today is 1.84. Based on the relationship between the current stock price and the GF Value, GuruFocus believes Viant Technology is Significantly Overvalued.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Please note that "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

Viant Technology (NAS:DSP) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) A sufficient margin of safety exists only when the stock is undervalued.

Viant Technology's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	12.46	/	6.76
	=	1.84

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Viant Technology GF Value Related Terms

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Viant Technology Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Viant Technology Inc (NAS:DSP) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

N/A

Address

2722 Michelson Drive, Suite 100, Irvine, CA, USA, 92612

Website

https://www.viantinc.com

Viant Technology Inc is an advertising software company. The software enables the programmatic purchase of advertising, which is the electronification of the advertising buying process. It operates a cloud-based demand side platform ("DSP") that is used by marketers and its advertising agencies to centralize the planning, buying and measurement of its advertising across channels, including connected TV (CTV), streaming audio, digital out-of-home, mobile and desktop.

Executives

Larry Madden	officer: Chief Financial Officer	C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612
Max O Valdes	director	C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612
Vivian Yang	director	C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612
Elizabeth Goodman Williams	director	C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612
Timothy Vanderhook	director, officer: See Remarks	2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612
Christopher Vanderhook	director, officer: Chief Operating Officer	2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612
Four Brothers 2 Llc	10 percent owner	2722 MICHELSON DRIVE, SUITE 100, C/O VIANT TECHNOLOGY INC., IRVINE CA 92612