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Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Viant Technology's Goodwill for the quarter that ended in Mar. 2026 was $19.2 Mil. Viant Technology's Total Assets for the quarter that ended in Mar. 2026 was $439.0 Mil.
Therefore, Viant Technology's Goodwill to Asset Ratio for the quarter that ended in Mar. 2026 was 0.04.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Viant Technology Goodwill-to-Asset Related Terms
Viant Technology Goodwill-to-Asset Historical Data
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The historical data trend for Viant Technology's Goodwill-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
DSP vs RTB, IMMR, KLTR: Goodwill-to-Asset Comparison
For the Software - Application subindustry, Viant Technology's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Viant Technology Goodwill-to-Asset vs Software Industry
For the Software industry and Technology sector, Viant Technology's Goodwill-to-Asset distribution charts can be found below:
* The bar in red indicates where Viant Technology's Goodwill-to-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Viant Technology (DSP) has a Goodwill-to-Asset of 0.04 as of Mar. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Viant Technology and its competitors.
Is Viant Technology's Goodwill-to-Asset too high?
Viant Technology's current Goodwill-to-Asset is 0.04. Overall, Viant Technology has a GF Score™ of 66/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Viant Technology's Goodwill-to-Asset compare to RTB and IMMR?
Viant Technology's Goodwill-to-Asset of 0.04 can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Software company?
A good Goodwill-to-Asset depends on the Software industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Viant Technology and its competitors. Viant Technology's current Goodwill-to-Asset is 0.04. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Viant Technology stock overvalued right now?
Based on GuruFocus' analysis, Viant Technology (DSP) is currently considered Significantly Overvalued. The stock's GF Value™ is $7.80, compared to a current price of $12.79 — trading 64% above its estimated fair value. The current Goodwill-to-Asset is 0.04. Viant Technology's overall GF Score™ is 66/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Viant Technology (DSP), the current Goodwill-to-Asset is 0.04 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Viant Technology (DSP) Overvalued in 2026?
Based on GuruFocus' analysis, Viant Technology stock appears to be overvalued.
The current stock price of $12.79 is trading 64% above its estimated GF Value™ of $7.80.
GuruFocus considers Viant Technology to be Significantly Overvalued.
Key valuation signals for DSP:
Goodwill-to-Asset: 0.04
GF Value™: $7.80 vs. price of $12.79 (64% above fair value)
No single metric tells the full story. See the DSP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Viant Technology Inc is an advertising technology company engaged in providing a cloud-based demand-side platform (DSP) for programmatic advertising. The company enables marketers and advertising agencies to plan, buy, and measure digital advertising campaigns across multiple channels, including connected TV, streaming audio, mobile, desktop, and digital out-of-home. Its platform leverages data integrations and proprietary identity solutions to deliver targeted advertising, audience insights, and performance measurement.
66GF Score
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