Viant TechnologyDSP -1.35%68 Gross Margin % is 41.08% as of Mar. 2026, which is 7% below its 10-year median of 44.31. GuruFocus rates DSP with a GF Score™ of 68/100 and a GF Value™ of $8.64 (Modestly Overvalued). The stock has 5 warning signs investors should review. Among 2,683 Software companies, Viant Technology ranks better than 55.53% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Viant Technology had a gross margin of 41.08% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Viant Technology Gross Margin % Related Terms
Viant Technology Gross Margin % Historical Data
* Premium members only.
The historical data trend for Viant Technology's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Software - Application subindustry, Viant Technology's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Viant Technology Gross Margin % vs Software Industry
For the Software industry and Technology sector, Viant Technology's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Viant Technology's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Viant Technology (DSP) has a Gross Margin % of 41.08% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Viant Technology and its competitors. This is near median its historical median of 44.31. Over the past decade, Viant Technology's Gross Margin % has ranged from 31.39 to 46.59. According to the industry distribution chart, Viant Technology ranks #1193 out of 2683 companies in the Software industry, placing it in the top 44.5%.
Is Viant Technology's Gross Margin % too high?
Viant Technology's current Gross Margin % of 41.08% is near median its 10-year median of 44.31. Over the past 10 years, this metric has ranged from a low of 31.39 to a high of 46.59. The Software industry median Gross Margin % is 40.45. Viant Technology's value of 41.08% is 1.6% above this industry median. Based on the distribution chart, Viant Technology ranks #1193 out of 2683 companies in the Software industry, which is above the industry midpoint. Overall, Viant Technology has a GF Score™ of 68/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Viant Technology's Gross Margin % compare to LAW and BZAI?
According to the Software industry distribution chart, Viant Technology ranks #1193 out of 2683 companies for Gross Margin %. This puts Viant Technology in the upper half of its industry. The industry median Gross Margin % is 40.45. Viant Technology's value of 41.08% is 1.6% above this benchmark. Historically, Viant Technology's own Gross Margin % has ranged from 31.39 to 46.59 over the past decade. While the company's 10-year median is 44.31 vs. the industry median of 40.45, Viant Technology has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Software company?
The median Gross Margin % among Software companies is 40.45, based on 2,683 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Viant Technology's current Gross Margin % of 41.08% is 1.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Viant Technology and its competitors. For the Software industry, the median Gross Margin % is 40.45 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Viant Technology's current Gross Margin % is 41.08%, which is near median its own 10-year median of 44.31. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Viant Technology stock overvalued right now?
Based on GuruFocus' analysis, Viant Technology (DSP) is currently considered Modestly Overvalued. The stock's GF Value™ is $8.64, compared to a current price of $10.99 — trading 27.2% above its estimated fair value. The current Gross Margin % is 41.08%, which is near median its 10-year median of 44.31 and 1.6% above the Software industry median of 40.45. Viant Technology's overall GF Score™ is 68/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Viant Technology (DSP), the current Gross Margin % is 41.08% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Viant Technology (DSP) Overvalued in 2026?
Based on GuruFocus' analysis, Viant Technology stock appears to be overvalued.
The current stock price of $10.99 is trading 27.2% above its estimated GF Value™ of $8.64.
GuruFocus considers Viant Technology to be Modestly Overvalued.
Key valuation signals for DSP:
Gross Margin %: 41.08% (near median its 10-year median of 44.31)
GF Value™: $8.64 vs. price of $10.99 (27.2% above fair value)
Industry Position: 1.6% above the Software median (#1193 of 2683)
No single metric tells the full story. See the DSP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Viant Technology Inc is an advertising technology company engaged in providing a cloud-based demand-side platform (DSP) for programmatic advertising. The company enables marketers and advertising agencies to plan, buy, and measure digital advertising campaigns across multiple channels, including connected TV, streaming audio, mobile, desktop, and digital out-of-home. Its platform leverages data integrations and proprietary identity solutions to deliver targeted advertising, audience insights, and performance measurement.
68GF Score
Get the complete analysis for DSP
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
DSP has been successfully added to your 
