DSP (Viant Technology) Moat Score: 4/10 (As of Jun. 26, 2026)


DSP Viant Technology Inc DSP
68 GF Score
Price $11.79
GF Value $8.64
Valuation Significantly Overvalued
! 5 Warning Signs
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What is Viant Technology Moat Score?

Viant Technology DSP +7.28% 68 Moat Score is 4 as of Jun. 26, 2026. GuruFocus rates DSP with a GF Score™ of 68/100 and a GF Value™ of $8.64 (Significantly Overvalued). The stock has 5 warning signs investors should review. Among 2,848 Software companies, Viant Technology ranks better than 90.17% on this metric.

Viant Technology has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Viant Technology has Narrow Moat: Viant Technology Inc has a discernible moat due to its digital advertising platform, which benefits from network effects. However, it faces strong competition, and its brand strength and customer loyalty are modest. Its pricing power and regulatory barriers are limited.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Viant Technology might have Narrow Moat - Discernible but modest moat.

Viant Technology  (NAS:DSP) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Viant Technology Moat Score Related Terms

DSP vs LAW, BZAI, CMRC: Moat Score Comparison

For the Software - Application subindustry, Viant Technology's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Viant Technology Moat Score vs Software Industry

For the Software industry and Technology sector, Viant Technology's Moat Score distribution charts can be found below:

* The bar in red indicates where Viant Technology's Moat Score falls into.


DSP
68GF Score
Viant Technology Inc DSP
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Viant Technology (DSP) has a Moat Score of 4 as of Jun. 26, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Viant Technology ranks #280 out of 2848 companies in the Software industry, placing it in the top 9.8%.
Is Viant Technology's Moat Score too high?
Viant Technology's current Moat Score is 4. Based on the distribution chart, Viant Technology ranks #280 out of 2848 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, Viant Technology has a GF Score™ of 68/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Viant Technology's Moat Score compare to LAW and BZAI?
According to the Software industry distribution chart, Viant Technology ranks #280 out of 2848 companies for Moat Score. This places Viant Technology in the top 10% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Software company?
A good Moat Score depends on the Software industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Viant Technology's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Viant Technology stock overvalued right now?
Based on GuruFocus' analysis, Viant Technology (DSP) is currently considered Significantly Overvalued. The stock's GF Value™ is $8.64, compared to a current price of $11.79 — trading 36.5% above its estimated fair value. The current Moat Score is 4. Viant Technology's overall GF Score™ is 68/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Viant Technology (DSP), the current Moat Score is 4 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Viant Technology (DSP) Overvalued in 2026?

Based on GuruFocus' analysis, Viant Technology stock appears to be overvalued. The current stock price of $11.79 is trading 36.5% above its estimated GF Value™ of $8.64. GuruFocus considers Viant Technology to be Significantly Overvalued.

Key valuation signals for DSP:

  • Moat Score: 4
  • GF Value™: $8.64 vs. price of $11.79 (36.5% above fair value)
  • GF Score™: 68/100 with 5 warning signs

No single metric tells the full story. See the DSP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Viant Technology Business Description

Address 2722 Michelson Drive, Suite 100, Irvine, CA, USA, 92612
Viant Technology Inc is an advertising technology company engaged in providing a cloud-based demand-side platform (DSP) for programmatic advertising. The company enables marketers and advertising agencies to plan, buy, and measure digital advertising campaigns across multiple channels, including connected TV, streaming audio, mobile, desktop, and digital out-of-home. Its platform leverages data integrations and proprietary identity solutions to deliver targeted advertising, audience insights, and performance measurement.
68GF Score

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$11.79
Price
$8.64
GF Value