The historical rank and industry rank for Viant Technology's Net Margin % or its related term are showing as below:
DSP'
s Net Margin % Range Over the Past 10 Years
Min: -23.57 Med: -0.36 Max: 12.49
Current: 2.51
DSP's Net Margin % is ranked worse than 50.16% of 2825
companies
in the Software industry
Industry Median: 2.54
vs DSP: 2.51
Viant Technology (NAS:DSP) Net Margin % Explanation
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Viant Technology Net Margin % Related Terms
Viant Technology Net Margin % Historical Data
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The historical data trend for Viant Technology's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Software - Application subindustry, Viant Technology's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Viant Technology Net Margin % vs Software Industry
For the Software industry and Technology sector, Viant Technology's Net Margin % distribution charts can be found below:
* The bar in red indicates where Viant Technology's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Viant Technology (DSP) has a Net Margin % of -0.51% as of Mar. 2026. Net margin is the ratio of total net income to net sales. View historical data on Viant Technology and its competitors. According to the industry distribution chart, Viant Technology ranks #1417 out of 2825 companies in the Software industry, placing it in the top 50.2%.
Is Viant Technology's Net Margin % too high?
Viant Technology's current Net Margin % is -0.51%. Based on the distribution chart, Viant Technology ranks #1417 out of 2825 companies in the Software industry, which is below the industry midpoint. Overall, Viant Technology has a GF Score™ of 68/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Viant Technology's Net Margin % compare to LAW and BZAI?
According to the Software industry distribution chart, Viant Technology ranks #1417 out of 2825 companies for Net Margin %. This places Viant Technology in the lower half of its industry. The industry median Net Margin % is 2.54. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a Software company?
The median Net Margin % among Software companies is 2.54, based on 2,825 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Viant Technology and its competitors. For the Software industry, the median Net Margin % is 2.54 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Viant Technology's current Net Margin % is -0.51%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Viant Technology stock overvalued right now?
Based on GuruFocus' analysis, Viant Technology (DSP) is currently considered Modestly Overvalued. The stock's GF Value™ is $8.66, compared to a current price of $10.99 — trading 26.9% above its estimated fair value. The current Net Margin % is -0.51%. Viant Technology's overall GF Score™ is 68/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Viant Technology (DSP), the current Net Margin % is -0.51% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Viant Technology (DSP) Overvalued in 2026?
Based on GuruFocus' analysis, Viant Technology stock appears to be overvalued.
The current stock price of $10.99 is trading 26.9% above its estimated GF Value™ of $8.66.
GuruFocus considers Viant Technology to be Modestly Overvalued.
Key valuation signals for DSP:
Net Margin %: -0.51%
GF Value™: $8.66 vs. price of $10.99 (26.9% above fair value)
No single metric tells the full story. See the DSP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Viant Technology Inc is an advertising technology company engaged in providing a cloud-based demand-side platform (DSP) for programmatic advertising. The company enables marketers and advertising agencies to plan, buy, and measure digital advertising campaigns across multiple channels, including connected TV, streaming audio, mobile, desktop, and digital out-of-home. Its platform leverages data integrations and proprietary identity solutions to deliver targeted advertising, audience insights, and performance measurement.
68GF Score
Get the complete analysis for DSP
Net Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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