DSP (Viant Technology) PS Ratio: 0.70 (As of Jul. 28, 2026) — 17% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

DSP Viant Technology Inc DSP
67 GF Score
Price $11.30
GF Value $7.95
Valuation Significantly Overvalued
! 5 Warning Signs
View Full Analysis

What is Viant Technology PS Ratio?

Viant Technology DSP +5.46% 67 PS Ratio is 0.70 as of Jul. 28, 2026, which is 17% above its 10-year median of 0.60. GuruFocus rates DSP with a GF Score™ of 67/100 and a GF Value™ of $7.95 (Significantly Overvalued). The stock has 5 warning signs investors should review. Among 2,788 Software companies, Viant Technology ranks better than 79.38% on this metric.

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Viant Technology's share price is $11.295. Viant Technology's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was $16.03. Hence, Viant Technology's PS Ratio for today is 0.70.

The historical rank and industry rank for Viant Technology's PS Ratio or its related term are showing as below:

DSP' s PS Ratio Range Over the Past 10 Years
Min: 0.21   Med: 0.6   Max: 8.8
Current: 0.7

During the past 8 years, Viant Technology's highest PS Ratio was 8.80. The lowest was 0.21. And the median was 0.60.

DSP's PS Ratio is ranked better than
79.38% of 2788 companies
in the Software industry
Industry Median: 2.005 vs DSP: 0.70

Viant Technology's Revenue per Sharefor the three months ended in Mar. 2026 was $1.40. Its Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was $16.03.

Warning Sign:

Viant Technology Inc revenue per share has been in decline for the last 5 years.

During the past 12 months, the average Revenue per Share Growth Rate of Viant Technology was -6.90% per year. During the past 3 years, the average Revenue per Share Growth Rate was -28.20% per year. During the past 5 years, the average Revenue per Share Growth Rate was -17.00% per year.

During the past 8 years, Viant Technology's highest 3-Year average Revenue per Share Growth Rate was 114.40% per year. The lowest was -28.20% per year. And the median was -3.90% per year.

Back to Basics: PS Ratio


Viant Technology  (NAS:DSP) PS Ratio Explanation

The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.

When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.

Similar to the PE Ratio or Price-to-Operating-Cash-Flow or Price-to-Free-Cash-Flow , the PS Ratio measures the valuation based on the earning power of the company. This is where it is different from the PB Ratio , which measures the valuation based on the company's balance sheet.


Be Aware

The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.


Viant Technology PS Ratio Related Terms


Viant Technology PS Ratio Historical Data

* Premium members only.

The historical data trend for Viant Technology's PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Viant Technology PS Ratio Chart

Viant Technology Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
PS Ratio
Get a 7-Day Free Trial 0.54 0.29 0.47 1.34 2.34

Viant Technology Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.72 0.75 0.47 2.34 0.70

DSP vs RTB, IMMR, KLTR: PS Ratio Comparison

For the Software - Application subindustry, Viant Technology's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Viant Technology PS Ratio vs Software Industry

For the Software industry and Technology sector, Viant Technology's PS Ratio distribution charts can be found below:

* The bar in red indicates where Viant Technology's PS Ratio falls into.


DSP
67GF Score
Viant Technology Inc DSP
PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Viant Technology PS Ratio Calculation

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.

Viant Technology's PS Ratio for today is calculated as

PS Ratio=Share Price/Revenue per Share (TTM)
=11.295/16.029
=0.70

Viant Technology's Share Price of today is $11.295.
Viant Technology's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $16.03.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

PS Ratio=Market Cap/Revenue

The Revenue here is for the trailing 12 months.

Frequently Asked Questions Learn more about PS Ratio →
What does a PS Ratio of 0.70 mean?
Viant Technology (DSP) has a PS Ratio of 0.70 as of Jul. 28, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Viant Technology and its competitors. This is 17% above median its historical median of 0.60. Over the past decade, Viant Technology's PS Ratio has ranged from 0.21 to 8.80. According to the industry distribution chart, Viant Technology ranks #575 out of 2788 companies in the Software industry, placing it in the top 20.6%.
Is Viant Technology's PS Ratio too high?
Viant Technology's current PS Ratio of 0.70 is 17% above median its 10-year median of 0.60. Over the past 10 years, this metric has ranged from a low of 0.21 to a high of 8.80. The Software industry median PS Ratio is 2.01. Viant Technology's value of 0.70 is 65.1% below this industry median. Based on the distribution chart, Viant Technology ranks #575 out of 2788 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, Viant Technology has a GF Score™ of 67/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Viant Technology's PS Ratio compare to RTB and IMMR?
According to the Software industry distribution chart, Viant Technology ranks #575 out of 2788 companies for PS Ratio. This places Viant Technology in the top 21% of its industry — outperforming the majority of peers. The industry median PS Ratio is 2.01. Viant Technology's value of 0.70 is 65.1% below this benchmark. Historically, Viant Technology's own PS Ratio has ranged from 0.21 to 8.80 over the past decade. While the company's 10-year median is 0.60 vs. the industry median of 2.01, Viant Technology has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Software company?
The median PS Ratio among Software companies is 2.01, based on 2,788 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Viant Technology's current PS Ratio of 0.70 is 65.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Viant Technology and its competitors. For the Software industry, the median PS Ratio is 2.01 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Viant Technology's current PS Ratio is 0.70, which is 17% above median its own 10-year median of 0.60. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Viant Technology stock overvalued right now?
Based on GuruFocus' analysis, Viant Technology (DSP) is currently considered Significantly Overvalued. The stock's GF Value™ is $7.95, compared to a current price of $11.30 — trading 42.1% above its estimated fair value. The current PS Ratio is 0.70, which is 17% above median its 10-year median of 0.60 and 65.1% below the Software industry median of 2.01. Viant Technology's overall GF Score™ is 67/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Viant Technology (DSP), the current PS Ratio is 0.70 as of Jul. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Viant Technology (DSP) Overvalued in 2026?

Based on GuruFocus' analysis, Viant Technology stock appears to be overvalued. The current stock price of $11.30 is trading 42.1% above its estimated GF Value™ of $7.95. GuruFocus considers Viant Technology to be Significantly Overvalued.

Key valuation signals for DSP:

  • PS Ratio: 0.70 (17% above median its 10-year median of 0.60)
  • GF Value™: $7.95 vs. price of $11.30 (42.1% above fair value)
  • GF Score™: 67/100 with 5 warning signs
  • Industry Position: 65.1% below the Software median (#575 of 2788)

No single metric tells the full story. See the DSP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Viant Technology Business Description

Other Exchanges 7KH:Germany
Address 2722 Michelson Drive, Suite 100, Irvine, CA, USA, 92612
Viant Technology Inc is an advertising technology company engaged in providing a cloud-based demand-side platform (DSP) for programmatic advertising. The company enables marketers and advertising agencies to plan, buy, and measure digital advertising campaigns across multiple channels, including connected TV, streaming audio, mobile, desktop, and digital out-of-home. Its platform leverages data integrations and proprietary identity solutions to deliver targeted advertising, audience insights, and performance measurement.
67GF Score

Get the complete analysis for DSP

PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$11.30
Price
$7.95
GF Value