DSP (Viant Technology) Tariff Resilience Score: 6/10 (As of Jun. 28, 2026)


DSP Viant Technology Inc DSP
68 GF Score
Price $11.79
GF Value $8.64
Valuation Significantly Overvalued
! 6 Warning Signs
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What is Viant Technology Tariff Resilience Score?

Viant Technology DSP +7.28% 68 Tariff Resilience Score is 6 as of Jun. 28, 2026. GuruFocus rates DSP with a GF Score™ of 68/100 and a GF Value™ of $8.64 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 2,813 Software companies, Viant Technology ranks better than 85.21% on this metric.

Viant Technology has the Tariff Resilience Score of 6, which implies that the company might have Average Resilient.

Viant Technology has Viant Technology's digital advertising platform has limited direct tariff exposure. However, its clients' industries may be affected by tariffs, indirectly impacting demand. The company can leverage its technology and data analytics to maintain competitive advantage.

Tariff Resilience Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more.

The company's exposure to international trade tariffs based on these criteria:

1. Global supply chain dependencies
2. Manufacturing locations versus sales markets
3. Import/export balance and percentage of revenue
4. Historical impact from previous tariff changes
5. Available mitigation strategies (alternative suppliers, pricing power)
6. Industry-specific tariff exemptions or vulnerabilities

Based on the research, GuruFocus believes Viant Technology might have Average Resilient.

Viant Technology  (NAS:DSP) Tariff Resilience Score Explanation

The Tariff Resilience Score ranges from 0 to 10, with 10 as the most resilient. GuruFocus divided Moat Score into following 3 categories:

Tariff Resilience Score Resilience Level
7 - 10Highly Resilient
4 - 6Average Resilient
0 - 3Highly Vulnerable

Viant Technology Tariff Resilience Score Related Terms

DSP vs LAW, BZAI, CMRC: Tariff Resilience Score Comparison

For the Software - Application subindustry, Viant Technology's Tariff Resilience Score, along with its competitors' market caps and Tariff Resilience Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Viant Technology Tariff Resilience Score vs Software Industry

For the Software industry and Technology sector, Viant Technology's Tariff Resilience Score distribution charts can be found below:

* The bar in red indicates where Viant Technology's Tariff Resilience Score falls into.


DSP
68GF Score
Viant Technology Inc DSP
Tariff Resilience Score is just one metric. See GF Score™, valuation, warning signs, and more.
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What does a Tariff Resilience Score of 6 mean?
Viant Technology (DSP) has a Tariff Resilience Score of 6 as of Jun. 28, 2026. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. According to the industry distribution chart, Viant Technology ranks #416 out of 2813 companies in the Software industry, placing it in the top 14.8%.
Is Viant Technology's Tariff Resilience Score too high?
Viant Technology's current Tariff Resilience Score is 6. Based on the distribution chart, Viant Technology ranks #416 out of 2813 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, Viant Technology has a GF Score™ of 68/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Viant Technology's Tariff Resilience Score compare to LAW and BZAI?
According to the Software industry distribution chart, Viant Technology ranks #416 out of 2813 companies for Tariff Resilience Score. This places Viant Technology in the top 15% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Tariff Resilience Score for a Software company?
A good Tariff Resilience Score depends on the Software industry context. However, Tariff Resilience Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Tariff Resilience Score mean?
A high Tariff Resilience Score can signal that a stock is expensive relative to its fundamentals. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. Viant Technology's current Tariff Resilience Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Viant Technology stock overvalued right now?
Based on GuruFocus' analysis, Viant Technology (DSP) is currently considered Significantly Overvalued. The stock's GF Value™ is $8.64, compared to a current price of $11.79 — trading 36.5% above its estimated fair value. The current Tariff Resilience Score is 6. Viant Technology's overall GF Score™ is 68/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Tariff Resilience Score calculated?
Tariff Resilience Score is calculated from a company's financial statements. For Viant Technology (DSP), the current Tariff Resilience Score is 6 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Viant Technology (DSP) Overvalued in 2026?

Based on GuruFocus' analysis, Viant Technology stock appears to be overvalued. The current stock price of $11.79 is trading 36.5% above its estimated GF Value™ of $8.64. GuruFocus considers Viant Technology to be Significantly Overvalued.

Key valuation signals for DSP:

  • Tariff Resilience Score: 6
  • GF Value™: $8.64 vs. price of $11.79 (36.5% above fair value)
  • GF Score™: 68/100 with 6 warning signs

No single metric tells the full story. See the DSP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Viant Technology Business Description

Address 2722 Michelson Drive, Suite 100, Irvine, CA, USA, 92612
Viant Technology Inc is an advertising technology company engaged in providing a cloud-based demand-side platform (DSP) for programmatic advertising. The company enables marketers and advertising agencies to plan, buy, and measure digital advertising campaigns across multiple channels, including connected TV, streaming audio, mobile, desktop, and digital out-of-home. Its platform leverages data integrations and proprietary identity solutions to deliver targeted advertising, audience insights, and performance measurement.
68GF Score

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Tariff Resilience Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$11.79
Price
$8.64
GF Value