A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Rusta AB (publ)'s goodwill for the quarter that ended in Apr. 2026 was kr109 Mil.
Rusta AB (publ) (CHIX:RUSTAs) Goodwill Explanation
Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.
It is calculated by dividing goodwill by total assets.
Rusta AB (publ)'s Goodwill-to-Asset Ratio for the fiscal year that ended in Apr. 2026 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Rusta AB (publ) Goodwill Related Terms
Rusta AB (publ) Goodwill Historical Data
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The historical data trend for Rusta AB (publ)'s Goodwill can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
Rusta AB (publ) (CHIX:RUSTAS) has a Goodwill of kr109 Mil as of Apr. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Rusta AB (publ) and its competitors.
Is Rusta AB (publ)'s Goodwill too high?
Rusta AB (publ)'s current Goodwill is kr109 Mil. Overall, Rusta AB (publ) has a GF Score™ of 63/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rusta AB (publ)'s Goodwill compare to DDS?
Rusta AB (publ)'s Goodwill of kr109 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Retail - Cyclical company?
A good Goodwill depends on the Retail - Cyclical industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Rusta AB (publ) and its competitors. Rusta AB (publ)'s current Goodwill is kr109 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rusta AB (publ) stock overvalued right now?
Based on GuruFocus' analysis, Rusta AB (publ) (CHIX:RUSTAS) is currently considered Modestly Undervalued. The stock's GF Value™ is kr87.12, compared to a current price of kr78.18 — trading 10.3% below its estimated fair value. The current Goodwill is kr109 Mil. Rusta AB (publ)'s overall GF Score™ is 63/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For Rusta AB (publ) (CHIX:RUSTAS), the current Goodwill is kr109 Mil as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rusta AB (publ) (CHIX:RUSTAS) Overvalued in 2026?
Based on GuruFocus' analysis, Rusta AB (publ) stock appears to be undervalued.
The current stock price of kr78.18 is trading 10.3% below its estimated GF Value™ of kr87.12.
GuruFocus considers Rusta AB (publ) to be Modestly Undervalued.
Key valuation signals for CHIX:RUSTAS:
Goodwill: kr109 Mil
GF Value™: kr87.12 vs. price of kr78.18 (10.3% below fair value)
No single metric tells the full story. See the CHIX:RUSTAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rusta AB (publ) is a dominant company in the Nordic variety hard discount market. The company offers a wide and carefully selected range of home and leisure products, with good quality at low prices. It has a wide multi-geographic presence with a network of stores across Sweden, Norway, Finland, and Germany.
63GF Score
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Goodwill is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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