Rusta AB (publ) (CHIX:RUSTAS) Intrinsic Value: Projected FCF: kr0.00 (As of Aug. 25, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

CHIX:RUSTAS Rusta AB (publ) CHIX:RUSTAS
61 GF Score
Price kr78.18
GF Value kr83.67
! 1 Warning Sign
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What is Rusta AB (publ) Intrinsic Value: Projected FCF?

Rusta AB (publ) CHIX:RUSTAS 61 Intrinsic Value: Projected FCF is kr0.00 as of Aug. 25, 2026. GuruFocus rates CHIX:RUSTAS with a GF Score™ of 61/100 and a GF Value™ of kr83.67. The stock has 1 warning sign investors should review. Among 770 Retail - Cyclical companies, Rusta AB (publ) ranks worse than 129870% on this metric.

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.

As of today (2026-08-25), Rusta AB (publ)'s Intrinsic Value: Projected FCF is kr0.00. The stock price of Rusta AB (publ) is kr78.175. Therefore, Rusta AB (publ)'s Price-to-Intrinsic-Value-Projected-FCF of today is 0.0.

The historical rank and industry rank for Rusta AB (publ)'s Intrinsic Value: Projected FCF or its related term are showing as below:

CHIX:RUSTAs's Price-to-Projected-FCF is not ranked *
in the Retail - Cyclical industry.
Industry Median: 0.775
* Ranked among companies with meaningful Price-to-Projected-FCF only.

Rusta AB (publ)  (CHIX:RUSTAs) Intrinsic Value: Projected FCF Explanation

The growth multiple is capped between 8.35 and 17.74.

Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.

Rusta AB (publ)'s Price-to-Intrinsic-Value-Projected-FCF for today is calculated as

Price-to-Intrinsic-Value-Projected-FCF=Share Price/Intrinsic Value: Projected FCF
=78.175/
=

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Rusta AB (publ) Intrinsic Value: Projected FCF Related Terms


Rusta AB (publ) Intrinsic Value: Projected FCF Historical Data

* Premium members only.

The historical data trend for Rusta AB (publ)'s Intrinsic Value: Projected FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rusta AB (publ) Intrinsic Value: Projected FCF Chart

Rusta AB (publ) Annual Data
Trend Apr21 Apr22 Apr23 Apr24 Apr25 Apr26
Intrinsic Value: Projected FCF
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Rusta AB (publ) Quarterly Data
Apr21 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25 Jul25 Oct25 Jan26 Apr26
Intrinsic Value: Projected FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

CHIX:RUSTAS vs DDS: Intrinsic Value: Projected FCF Comparison

For the Department Stores subindustry, Rusta AB (publ)'s Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rusta AB (publ) Price-to-Projected-FCF vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Rusta AB (publ)'s Price-to-Projected-FCF distribution charts can be found below:

* The bar in red indicates where Rusta AB (publ)'s Price-to-Projected-FCF falls into.


CHIX:RUSTAS
61GF Score
Rusta AB (publ) CHIX:RUSTAS
Intrinsic Value: Projected FCF is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Rusta AB (publ) Intrinsic Value: Projected FCF Calculation

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.

The details of how we calculate the intrinsic value of stocks are described in detail here.

This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + 0.8 * Total Stockholders Equity (most recent) ) / Shares Outstanding (Diluted Average)

In the case of negative Total Stockholders Equity, the following formula is used (see Explanation section below for the reason):

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + Total Stockholders Equity (most recent) / 0.8 ) / Shares Outstanding (Diluted Average)


What does a Intrinsic Value: Projected FCF of kr0.00 mean?
Rusta AB (publ) (CHIX:RUSTAS) has a Intrinsic Value: Projected FCF of kr0.00 as of Aug. 25, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Rusta AB (publ) and its competitors. According to the industry distribution chart, Rusta AB (publ) ranks #999999 out of 770 companies in the Retail - Cyclical industry.
Is Rusta AB (publ)'s Intrinsic Value: Projected FCF too high?
Rusta AB (publ)'s current Intrinsic Value: Projected FCF is kr0.00. Based on the distribution chart, Rusta AB (publ) ranks #999999 out of 770 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Rusta AB (publ) has a GF Score™ of 61/100, reflecting its overall financial health beyond just this single metric.
How does Rusta AB (publ)'s Intrinsic Value: Projected FCF compare to DDS?
According to the Retail - Cyclical industry distribution chart, Rusta AB (publ) ranks #999999 out of 770 companies for Intrinsic Value: Projected FCF. This places Rusta AB (publ) in the lower half of its industry. The industry median Intrinsic Value: Projected FCF is 0.78. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Retail - Cyclical company?
The median Intrinsic Value: Projected FCF among Retail - Cyclical companies is 0.78, based on 770 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Rusta AB (publ) and its competitors. For the Retail - Cyclical industry, the median Intrinsic Value: Projected FCF is 0.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rusta AB (publ)'s current Intrinsic Value: Projected FCF is kr0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rusta AB (publ) stock overvalued right now?
Rusta AB (publ) (CHIX:RUSTAS) has a current Intrinsic Value: Projected FCF of kr0.00. The stock's GF Value™ is kr83.67, compared to a current price of kr78.18 — trading 6.6% below its estimated fair value. The current Intrinsic Value: Projected FCF is kr0.00. Rusta AB (publ)'s overall GF Score™ is 61/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Rusta AB (publ) (CHIX:RUSTAS), the current Intrinsic Value: Projected FCF is kr0.00 as of Aug. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rusta AB (publ) (CHIX:RUSTAS) Overvalued in 2026?

Based on GuruFocus' analysis, Rusta AB (publ) stock appears to be undervalued. The current stock price of kr78.18 is trading 6.6% below its estimated GF Value™ of kr83.67.

Key valuation signals for CHIX:RUSTAS:

  • Intrinsic Value: Projected FCF: kr0.00
  • GF Value™: kr83.67 vs. price of kr78.18 (6.6% below fair value)
  • GF Score™: 61/100 with 1 warning sign

No single metric tells the full story. See the CHIX:RUSTAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Rusta AB (publ) Business Description

Other Exchanges RUSTA:Sweden
Address Kanalvagen 12, 4th floor, Box 5064, Upplands Vasby, SWE, SE-194 05
Rusta AB (publ) is a dominant company in the Nordic variety hard discount market. The company offers a wide and carefully selected range of home and leisure products, with good quality at low prices. It has a wide multi-geographic presence with a network of stores across Sweden, Norway, Finland, and Germany.
61GF Score

Get the complete analysis for CHIX:RUSTAS

Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr78.18
Price
kr83.67
GF Value